77 Take a Deep Dive Into Your Personal Brand with Kenneth “Shark” Kinney
Release Date: 11/02/2022
Mindfulness Manufacturing
When you’re dealing with a disengaged team or low morale on the manufacturing floor, a motivation team might sound like a myth. But with the right mindset and workplace environment, you can improve morale, performance, and engagement. Learn more on the Mindfulness Manufacturing podcast with guest Jim Pancero! Jim is a legendary sales and leadership coach and has over 40 years of experience working with manufacturing, warehouse, and distribution teams. In this episode, he shares insights on what truly motivates teams, touching on subjects like positive communication, building engagement, and...
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Do you want drive results, retain your team, and create a culture where people show up and stick around? Then it’s time to embrace the art of powerful questions! Through curious questions and intentional conversations, you can change the way people think and work. Learn more in this episode of Mindfulness Manufacturing with guest Chad Littlefield, a TEDx speaker, bestselling author, and the creator of We! Connect cards, which help leaders ask powerful questions and cultivate deeper conversations. Chad shares stories that highlight the power of questions, unpacks the struggles many leaders...
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Are you ready to handle a crisis at your manufacturing plant? Find out in this episode, which is all about crisis communication and how to lead under pressure. This episode’s guest in Angela Billings, a seasoned strategic communication with over 20 years of experience in the Air Force—including during September 11th, when she was stationed at the Pentagon. She is also the author of Command the Crisis: Navigate Chaos with Battle-Tested Public Relations and Communication Strategies. Angela shares gripping stories from her career and firsthand experience at the Pentagon, plus offers...
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In modern manufacturing, many employees want more than just a paycheck—to truly feel engaged and show up as their best selves at work, they need to feel like they’re part of something bigger. This means that if you really want to build momentum, drive greater results, and find higher employee retention rates, you need to transform the way you interact with your team. How do you do this? It all starts with curiosity and storytelling! I recently spoke with a storytelling expert: David Sermersheim, a seasoned team leader, public speaker, and the founder of Celebrate Audio, a podcasting...
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Are you tapping into your team’s full potential? As the manufacturing industry continues to grow, many leaders find themselves searching for ways to engage their teams, drive productivity, and create a culture where everyone shows up ready to reach their full potential. In this episode, learn more with Christopher Santomassimo, a lawyer and founding partner of Outside General Counsel (OGC) Solutions. With OGC Solutions, Chris assists companies with a wide range of legal and business issues, from employment claims to compliance counseling. With over 30 years of legal experience, Chris has...
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In manufacturing, we’re all about meeting goals, staying productive, and keeping up with new and ever-changing technology and machinery. If you’re a busy manufacturing leader, it might feel impossible to balance your goals and your role in your plant with setting boundaries, prioritizing your energy, and avoiding burn-out. But there is a way to create a sustainable path toward your goals—and you can find out more in this episode of Mindfulness Manufacturing with guest Kathy Oneto. Kathy is a consultant, advisor, facilitator, and executive coach, who shares powerful lessons on how...
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In manufacturing, it’s easy to get caught up in day-to-day production numbers, KPIs, and hitting targets. But what about the bigger picture? How do we inspire our teams to not only do great work, but to actually want to be part of something greater? In this new episode with guest Simon Vetter, we dive deep into an overlooked-yet-powerful aspect of manufacturing leaderships: vision. Simon is a Vision Architect, executive coach, and speaker who helps leaders cultivate vision-driven, engaging environments. He’s also one of the authors of Leading with Vision: The Leader’s Blueprint for...
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Modern manufacturing leaders are currently facing unprecedented shifts, from tariffs and labor shortages to rapidly evolving new technologies. In the words of recent Mindfulness Manufacturing guest Cara Moeller Poppitt, manufacturing is seeing some “big freakin'’ change!” As the founder of two award-winning companies, Cara ranks among the top 2% of all female entrepreneurs. Through her speaking and coaching, she now guides thousands of other business leaders toward unlocking their full potential, breaking down barriers, and taking bold action to achieve their highest aspirations....
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What does successful manufacturing leadership have in common with winning big at the casino? It’s all about being an advantage player! In this episode, guest Joel Block breaks down the strategies you need to win big, whether you’re at the casino or on the manufacturing floor. Joel is a former professional blackjack player, who later took his talents to Wall Street to work in venture capital and hedge funds. He’s a dealmaker, strategist, and trusted advisor who helps others grow the mindset they need to outpace the competition and win the game. In this episode, Joel shares unique stories...
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In manufacturing, many leaders try to use the same tools to address different problems. But just like a hammer won’t work for all projects around your house, your routine leadership approach might not work for all your team members. This means you need to go “beyond the hammer” and find ways to have deeper interactions with your team. The hammer analogy comes from Beyond the Hammer: A Fresh Approach to Leadership, Culture, and Building High Performance Teams by Brian Gottleib. In this episode, Brian shares more about the lessons and insights in Beyond the Hammer, plus offers actionable...
info_outlineThere’s a lot manufacturing leaders can learn from sharks—just ask Kenneth “Shark” Kinney! Shark is a speaker, marketing strategist, and podcast host who helps leaders use curiosity and fearless to improve their brands and drive real change, all by incorporating insights he’s learned for his passion for sharks and shark diving. In this episode, Shark talks about how manufacturing leaders can expand their brand, connect with their community, and grow their social media toolkit . . . and of course, I couldn’t resist asking him to talk a bit more about his unique shark diving hobby, too!
1:00 – We can use our personal brands to make real change
3:12 – Manufacturing leadership is a lot like diving with sharks—you need curiosity, bravery, respect, and boundaries. Be fearless and dive deeper!
4:40 – Your leadership image goes far beyond the four walls of your manufacturing plant
6:00 – When telling your brand’s story, be clear, concise, and always remember who your real audience is. Focus on community, not just the company
8:45 – Show the humans behind your brand and organization, not just “stock imagery”
11:00 – When it comes to matters like supporting a charity, think about the true identity behind your brand and think about what will engage your team and community
15:00 – Your employees are going to talk on social media, so why not work to make sure they always have something positive to say about your leadership and organization?
18:00 – LinkedIn is a powerful tool for building your brand and finding your community—one great tip for building your brand is to engage with other people’s post on LinkedIn
24:00 – When someone in your organization does a great job, don’t shy away from praising them on social media like LinkedIn
26:00 – If your employees are active on social media or talking about your organization online, it doesn’t have to be a bad thing, as long as you make sure they have positive things to say by treating your team well
28:00 – Social media is a great tool for showing your most authentic self
33:30 – You have to play an active role in your organization’s community, or else you’ll miss out on many opportunities for branding and engagement
Connect with Kenneth “Shark” Kinney