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How to navigate risk and make your business more resilient, with Alex Sidorenko

Measure Success Podcast

Release Date: 11/29/2022

Why Sales Data is Failing & How to Fix It show art Why Sales Data is Failing & How to Fix It

Measure Success Podcast

Most sales teams are working with bad data—and it’s costing them revenue. In this episode of the Measure Success Podcast, Robert Kall, CEO of Cien, explains how AI-powered sales intelligence is helping companies clean up their CRM data, improve forecasting, and drive more conversions. Key insights: ✅ How bad sales data hurts revenue growth ✅ Why most CRM data is inaccurate—and how to fix it ✅ How AI helps sales teams improve forecasting and performance If you want to eliminate bad sales data and unlock more revenue, don’t miss...

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Measure Success Podcast

Scaling a business takes focus, consistency, and the right people. Gui Costin, founder of Dakota, built a $40 billion sales and marketing firm by staying committed to long-term strategy and execution. In this episode, he shares how he grew his business, built an effective sales team, and created a system that works. Key insights: ✅ Why most sales teams fail and how to fix it ✅ The key to building a business that scales ✅ How private equity firms can raise more capital If you’re serious about growing your company the right way,...

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Measure Success Podcast

A sock company that changes lives? Yes. John and Mark X. Cronin, the team behind John’s Crazy Socks, prove that a business with heart can also be a business that thrives. In this episode, they share their journey from a small startup to a global brand, all while prioritizing inclusion, impact, and customer happiness. Key insights: ✅ How a simple idea became a multi-million dollar business ✅ Why purpose and giving back drive growth ✅ What businesses can learn from their customer-first approach If you want to build a company that stands for...

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Measure Success Podcast

Small businesses and startups need strong branding to stand out and grow. Jason Sherwood joins the Measure Success Podcast to explain why branding isn’t just about logos—it’s about creating trust, recognition, and customer loyalty. Key insights: ✅ Why branding matters for small businesses ✅ How to build a brand that attracts customers ✅ The biggest branding mistakes startups should avoid If you want to turn your business into a recognizable brand, this episode is packed with insights you can apply today. !  

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Measure Success Podcast

Going from a big firm to building your own CPA business takes courage, strategy, and the right mindset. Frank Milone, co-founder of FML CPAs, shares his journey from working at Ernst & Young to running a successful accounting firm. He explains the key lessons, mistakes to avoid, and how small firms can thrive today. Key insights: ✅ Why he left a major accounting firm to start his own ✅ The biggest challenges in running a CPA business ✅ How small firms can compete and grow If you’ve ever thought about starting your own business, this episode will...

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Measure Success Podcast

Hiring a great salesperson isn’t luck—it’s science. In this episode, Dr. Christopher Croner explains how companies can identify high-drive salespeople before they make a bad hire. He breaks down the psychology behind top-performing sales reps and how to build a team of closers. Key insights: ✅ The three essential traits of elite salespeople ✅ Why traditional hiring methods fail in sales ✅ How to predict whether a candidate will succeed If you want to stop guessing and start hiring salespeople who can close, don’t miss this...

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Measure Success Podcast

Growth without purpose leads to burnout and misalignment. In this episode of the Measure Success Podcast, Mark Mears explains why purpose-driven growth is the key to building successful businesses and engaged teams. He introduces the Four-Leaf Growth Model, a framework designed to help leaders create businesses that thrive and leave a lasting impact. Key insights: ✅ Why businesses need a clear purpose to grow sustainably ✅ The connection between leadership, culture, and profit ✅ How the Four-Leaf Growth Model drives long-term success If...

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Measure Success Podcast

Your brand is more than a logo—it’s the feeling people get when they interact with your business. In this episode, Jason Sherwood shares how businesses can build a bold, recognizable brand that attracts and retains customers. Key insights: ✅ Why branding is the foundation of business growth ✅ How to design a brand that stands out ✅ The biggest mistakes businesses make with branding If your business isn’t getting the recognition it deserves, this episode will help you refine your brand strategy for better results. Interested in being a...

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Measure Success Podcast

A business is only as strong as its team. Sean Glaze has worked with leaders across industries to improve teamwork, accountability, and communication. In this episode, he shares the mindset shifts and strategies needed to turn a group into a high-performing team. Key insights: ✅ Why most teams fail to work together effectively ✅ How to create a culture of trust and accountability ✅ The key to improving communication and team alignment If your team struggles with misalignment, lack of engagement, or poor collaboration, this episode will help you fix...

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Measure Success Podcast

Growth is exciting—but without strong financial strategy, it can lead to cash flow issues and missed opportunities. Jody Grunden, co-founder of Summit CPA, explains how Virtual CFOs help businesses scale without financial blind spots. Key insights: ✅ How forecasting helps businesses avoid financial pitfalls ✅ The most common cash flow mistakes—and how to fix them ✅ Why strategic CFO planning leads to long-term success If you want to scale with confidence and financial clarity, don’t miss this episode. Need CFO services? !   Connect...

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More Episodes

In today’s era—of inflation, a pandemic, war, and more—it can sometimes feel like market risk is at an all-time high. But the truth is, how we evaluate and navigate risk hasn’t changed mathematically in hundreds of years. And our guest this week is an expert in risk management (no matter the external circumstances). 

 

Alex Sidorenko is an experienced executive across strategic, investment, and operational risks and insurance working within multibillion-dollar corporations in Australia, GCC, and Europe. He’s successfully implemented changes to quantitative risk analysis, risk-based decision-making, and neuroscience. 

 

Tune into the full episode for more on risk management, the “predictable irrationality” of human beings, the role of global conflict in risk estimation, and Alex’s tips for small businesses to become more resilient in the face of constantly changing global markets.

 

Here’s a Glimpse of What You’ll Learn: 

 

  • How Alex used “kindergarten math” within the risk management industry, and how it’s that simple math has saved companies significant amounts of money yearly 
  • Why geography plays a role in how much risk is overestimated or underestimated 
  • What it means for humans to be “predictably irrational” and how that relates back to Alex’s work
  • How global conflict affects (and doesn’t affect) risk exposure
  • The inherent problems with single-point KPIs
  • Alex’s 3 steps to make your business more resilient
  • More about the concept of “expected losses”  
  • Why Alex decided to move from a major city to a small village in Spain
  • More about Alex’s book about risk management for small businesses

 

Resources Mentioned in This Episode: