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The 10 Key Elements for 2023

Dental Drill Bits with Sandy Pardue and Dana Pardue

Release Date: 12/14/2022

Dental Drill Bits with Sandy Pardue and Dana Pardue

What happens when a termination feels clear to leadership—but not to the employee? In this episode of Dental Drill Bits, Dana Pardue Salisbury and Sandy Pardue unpack a surprisingly common scenario: an employee is told they’re being let go, only to return to work days later like nothing happened. Through real dental office experiences and a famous Larry David story that inspired a Seinfeld episode, they explore the psychology behind denial, shame, and stress—and why documentation and written follow-through aren’t HR formalities, but essential leadership tools. You’ll learn how...

Why Dental Marketing Fails—and What Actually Works [Replay]

Dental Drill Bits with Sandy Pardue and Dana Pardue

What if your marketing isn’t the problem—but your expectations are? In this episode, Dana and Sandy welcome Grace Rizza, the powerhouse behind Identity Dental Marketing, to break down why most dental campaigns fall flat—and what actually works. From unethical agencies to underfunded ad budgets, Grace unpacks the truth most marketers won’t say out loud. If you've ever felt burned by a marketing agency, overwhelmed as a startup, or scared to go fee-for-service—this one’s for you. You’ll learn how to: ✅ Spot the difference between strategic marketing and expensive...

It's Procedural, Not Personal

Dental Drill Bits with Sandy Pardue and Dana Pardue

Episode Description Most managers don’t avoid tough conversations because they’re hard. They avoid them because they’re awkward. In this episode of Dental Drill Bits, Dana and Sandy tackle the real-world issues that show up in nearly every dental practice: sloppy scrubs, chronic tardiness, missed clock-ins, appearance concerns, and employees who seemed perfect in the interview but show up very differently on the job. The problem isn’t the people. It’s the lack of clear expectations. Sandy shares decades of experience helping doctors and managers shift these conversations away from...

Making Numbers Matter

Dental Drill Bits with Sandy Pardue and Dana Pardue

Episode Summary Tracking statistics does not have to feel like micromanagement or extra work. In this episode of Dental Drill Bits, Sandy Pardue and Dana Pardue Salisbury break down why teams push back on numbers and how leaders can shift compliance into cooperation. You will learn how the right statistics eliminate micromanaging, create clarity, and help teams feel confident in their roles. Sandy shares real world examples from decades in dentistry, practical ways to assign metrics by position, and where practices should start if statistics have never been consistently tracked. What...

Patient Referrals Aren't Just Luck

Dental Drill Bits with Sandy Pardue and Dana Pardue

Episode Summary Most dental practices don’t actually have a referral problem — they have a system problem. In this episode of Dental Drill Bits, Sandy Pardue and Dana Salisbury break down why referrals don’t happen by chance, how inconsistent service and communication quietly sabotage growth, and what simple systems practices can put in place to earn consistent, high-quality referrals. Through real-world service examples, team accountability strategies, and practical chairside scripts, this conversation shows why referrals are a byproduct of confidence, consistency, and gratitude — not...

[REPLAY] Annual Planning Power Moves: How to Build a Stronger Practice in 2026

Dental Drill Bits with Sandy Pardue and Dana Pardue

Episode Summary In this strategic and energizing episode of Dental Drill Bits, Dana and Sandy unpack one of the most overlooked drivers of practice stability and growth, your annual planning session. Together, they walk through the questions, metrics, team conversations, and leadership decisions that set the tone for a productive, organized, and profitable new year. Sandy shares her trusted framework for evaluating practice performance, identifying bottlenecks, and turning missed opportunities into measurable goals. Dana breaks down how to communicate the importance of an annual planning...

[REPLAY] The Pulse of the Practice: Balancing Team Energy and Measurable Success

Dental Drill Bits with Sandy Pardue and Dana Pardue

In this episode of Dental Drill Bits, Dana and Sandy discuss the importance of measuring team energy and performance metrics in dental practices. They emphasize that while patient care is paramount, tracking statistics can enhance care quality and team morale. The conversation explores the concept of buy-in from team members, the significance of accountability, and how metrics can serve as tools for improvement rather than judgment. The episode concludes with actionable steps for practices to foster a positive culture through measurement and celebration of achievements. takeaways Your team's...

[REPLAY] Job Descriptions Might Be Costing You Great Hires

Dental Drill Bits with Sandy Pardue and Dana Pardue

Episode Summary: In this episode of Dental Drill Bits, Sandy Pardue and Dana Salisbury explore the often-overlooked power of a well-crafted job description. They explain why generic or outdated descriptions can set your practice up for failure—creating confusion, legal risk, and missed hiring opportunities. You’ll learn what must be included, how to stay compliant, and why being transparent about your expectations (including physical demands and performance metrics) is key to attracting the right candidates. If you're serious about improving your hiring process and retaining top...

[REPLAY] Marketing Your Practice to Top Talent

Dental Drill Bits with Sandy Pardue and Dana Pardue

Episode Summary: In this episode of Dental Drill Bits, Sandy Pardue and Dana Pardue tackle one of the most underestimated tools in the hiring process—your job ad. They explain why hiring should be treated like a marketing campaign and how your job postings either attract or repel the very people you are trying to hire. From crafting compelling headlines and utilizing creative job titles to understanding hiring psychology, Sandy and Dana share strategies to elevate your job ads and recruit with intention. They also explore the power of nontraditional hiring sources and...

[REPLAY] Marketing Can't Save You From a Bad Phone Call

Dental Drill Bits with Sandy Pardue and Dana Pardue

Plan Forward The #1 membership plan platform for dental practices — simple, secure, and patient-friendly. 👉 Mango Voice VoIP for dental practices that want fewer missed calls, better patient communication, and stronger scheduling. 👉 📲 Join the conversation! Drop your favorite phone call tip or share a “worst call ever” moment in the Dental Drill Bits Facebook Group—your post could inspire our next episode!

More Episodes

Lately in the last week or two people are thinking ahead and what they’ll do differently in 2023. And we love it!

In this episode Sandy gives us 10 key principles we MUST upgrade or improve within our practice!

They are:

Low retention rate.
Too many broken appointments.
Bonus systems that don’t work.
Poor Recare systems.
High accounts receivable balance.
Low treatment acceptance.
No marketing or poor marketing.
Phones!!
Too many people are falling into the “practice management of the month club”.
Doctors not setting performance expectations for their team.

Listen to the episode to discover more details and strategies on how to improve each key element.

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