Patient Referrals Aren't Just Luck
Dental Drill Bits with Sandy Pardue and Dana Salisbury
Release Date: 01/19/2026
Dental Drill Bits with Sandy Pardue and Dana Salisbury
Episode Summary Most dental practices don’t actually have a referral problem — they have a system problem. In this episode of Dental Drill Bits, Sandy Pardue and Dana Salisbury break down why referrals don’t happen by chance, how inconsistent service and communication quietly sabotage growth, and what simple systems practices can put in place to earn consistent, high-quality referrals. Through real-world service examples, team accountability strategies, and practical chairside scripts, this conversation shows why referrals are a byproduct of confidence, consistency, and gratitude — not...
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Episode Summary In this strategic and energizing episode of Dental Drill Bits, Dana and Sandy unpack one of the most overlooked drivers of practice stability and growth, your annual planning session. Together, they walk through the questions, metrics, team conversations, and leadership decisions that set the tone for a productive, organized, and profitable new year. Sandy shares her trusted framework for evaluating practice performance, identifying bottlenecks, and turning missed opportunities into measurable goals. Dana breaks down how to communicate the importance of an annual planning...
info_outlineDental Drill Bits with Sandy Pardue and Dana Salisbury
In this episode of Dental Drill Bits, Dana and Sandy discuss the importance of measuring team energy and performance metrics in dental practices. They emphasize that while patient care is paramount, tracking statistics can enhance care quality and team morale. The conversation explores the concept of buy-in from team members, the significance of accountability, and how metrics can serve as tools for improvement rather than judgment. The episode concludes with actionable steps for practices to foster a positive culture through measurement and celebration of achievements. takeaways Your team's...
info_outlineDental Drill Bits with Sandy Pardue and Dana Salisbury
Episode Summary: In this episode of Dental Drill Bits, Sandy Pardue and Dana Salisbury explore the often-overlooked power of a well-crafted job description. They explain why generic or outdated descriptions can set your practice up for failure—creating confusion, legal risk, and missed hiring opportunities. You’ll learn what must be included, how to stay compliant, and why being transparent about your expectations (including physical demands and performance metrics) is key to attracting the right candidates. If you're serious about improving your hiring process and retaining top...
info_outlineDental Drill Bits with Sandy Pardue and Dana Salisbury
Episode Summary: In this episode of Dental Drill Bits, Sandy Pardue and Dana Pardue tackle one of the most underestimated tools in the hiring process—your job ad. They explain why hiring should be treated like a marketing campaign and how your job postings either attract or repel the very people you are trying to hire. From crafting compelling headlines and utilizing creative job titles to understanding hiring psychology, Sandy and Dana share strategies to elevate your job ads and recruit with intention. They also explore the power of nontraditional hiring sources and...
info_outlineDental Drill Bits with Sandy Pardue and Dana Salisbury
Plan Forward The #1 membership plan platform for dental practices — simple, secure, and patient-friendly. 👉 Mango Voice VoIP for dental practices that want fewer missed calls, better patient communication, and stronger scheduling. 👉 📲 Join the conversation! Drop your favorite phone call tip or share a “worst call ever” moment in the Dental Drill Bits Facebook Group—your post could inspire our next episode!
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Episode Title: Wasted Time, Open Time, and Maximizing Your Schedule Episode Description: Welcome to another exciting episode of Dental Drill Bits! This week, Sandy Pardue is joined by a very special guest—Dana Pardue, the original co-host and HR business professional. Together, they kick off the new season with a deep dive into one of the most critical topics for dental practices: managing open time in your schedule. Discover actionable tips to identify, track, and eliminate wasted time in your practice. Whether you're dealing with broken appointments, patient no-shows, or...
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In this festive episode, Dana and Sandy unwrap the unforgettable world of dental office Christmas parties — the good, the chaotic, and the “HR-will-hear-about-this” kind of moments. From table fires to haunted hotels, over-served team members, questionable Ubers, party buses, shopping sprees, and meaningful low-budget celebrations, they share what makes a holiday party truly memorable while keeping your practice safe, appreciated, and drama-free. Whether you’re planning a simple potluck or an all-out evening event, this episode gives you the ideas, warnings, and best practices to make...
info_outlineDental Drill Bits with Sandy Pardue and Dana Salisbury
Episode Summary In this strategic and energizing episode of Dental Drill Bits, Dana and Sandy unpack one of the most overlooked drivers of practice stability and growth, your annual planning session. Together, they walk through the questions, metrics, team conversations, and leadership decisions that set the tone for a productive, organized, and profitable new year. Sandy shares her trusted framework for evaluating practice performance, identifying bottlenecks, and turning missed opportunities into measurable goals. Dana breaks down how to communicate the importance of an annual planning...
info_outlineDental Drill Bits with Sandy Pardue and Dana Salisbury
In this eye-opening episode of Dental Drill Bits, Dana and Sandy Pardue tackle a topic few talk about openly — why some dentists genuinely love their profession while others can’t wait to get out. Drawing from Sandy’s experience consulting with over 600 dental practices, they reveal the defining difference: the dentists who thrive understand business and leadership, not just clinical care. Together, they unpack why mastering people skills, systems, and practice management can transform dentistry from stressful to deeply fulfilling. From learning how to manage money and motivate your...
info_outlineEpisode Summary
Most dental practices don’t actually have a referral problem — they have a system problem. In this episode of Dental Drill Bits, Sandy Pardue and Dana Salisbury break down why referrals don’t happen by chance, how inconsistent service and communication quietly sabotage growth, and what simple systems practices can put in place to earn consistent, high-quality referrals.
Through real-world service examples, team accountability strategies, and practical chairside scripts, this conversation shows why referrals are a byproduct of confidence, consistency, and gratitude — not hope.
What You’ll Learn in This Episode
• Why referrals are built through systems, not luck
• How phone experiences and follow-up impact word-of-mouth
• When and how team members should confidently ask for referrals
• The most natural moments in the patient journey to introduce referrals
• Why referred patients accept treatment and stay loyal longer
• Referral incentive considerations and state regulations to know
• A realistic referral benchmark every practice should aim for
• How gratitude systems drive repeat referral behavior
• Simple ways to track and celebrate referrals with your team
Key Takeaways
• Referred patients are more loyal and more likely to accept treatment
• Team confidence directly influences referral outcomes
• If team members aren’t referring their own friends and family, that’s a red flag
• Asking for referrals is not pushy when it’s genuine and well-timed
• Gratitude and follow-up multiply referral behavior
• Internal marketing delivers some of the highest ROI in a practice
Thank You to Our Show Sponsors
Identity Dental Marketing
Looking to stand out in a crowded market? Identity Dental Marketing builds brands that convert.
👉 www.IdentityDental.com
Plan Forward
The #1 membership plan platform for dental practices — simple, secure, and patient-friendly.
👉 www.PlanForward.io