121. Programmatic Ninja Well-being Series: How To Setup a Programmatic Team For Success
Release Date: 02/28/2023
148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites
Programmatic Digest
Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue traps, with the likes of Amazon and Forbes grappling to uphold ad integrity amidst site spoofing shenanigans. With a dive into Adalytics reports and the challenges of frequency capping, we're on a mission to empower programmatic traders and buyers to recognize and evade these digital...
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147. Transforming Ad Agencies with Automated Programmatic Solutions
Programmatic Digest
Hélène Parker and Sergey from EPOM dive into maximizing agency efficiency and productivity, navigating the programmatic ad tech landscape. They underscore the role of programmatic traders in driving revenue and share EPOM's advanced technology empowering precise media buying. Balancing intuition with data-driven decisions and adopting tech stacks enhance traders' skills. Automation liberates traders from mundane tasks, revolutionizing workflows. They debunk myths of intuition-led strategies and advocate for specialized tools. The discussion highlights AI's analytical power and human...
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146. A Buyer's Introduction to Supply Path Optimization
Programmatic Digest
Here’s a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer. I guide you through practical examples, including a live report analysis, offering a tangible grasp of optimizing a site's supply. We explore the importance of choosing the right Supply-Side Platforms (SSPs), sellers, and sites, emphasizing how this selection can lead to improved campaign performance and a more sustainable programmatic ecosystem. Moreover, listen/watch in as we unravel the 'triple S'—SSP, seller, and site—and their pivotal roles in the...
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145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso
Programmatic Digest
Our host, Hélène Parker, explores programmatic advertising with Manal Saho from Preciso, tracing her journey from business administration to leading Preciso’s global sales team. We uncover Preciso’s budget-friendly DSP solutions and the impact of international collaboration in the ever-evolving digital advertising landscape. We also dive into the staying power of first-party cookies, effective programmatic campaigns, and strategic ad spend allocation. Highlighting transparency, integrating Google Analytics (Shout out to ClickVoyant), and aligning client expectations for campaign...
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144. A Deep Dive into the Evolution of Gaming Advertising With Playwire
Programmatic Digest
Join me, Hélène Parker, as I chat with Playwire's CEO, Jason Dubin, about his unique journey from dentistry to digital media mastery. Discover the captivating realm of programmatic advertising and the dynamic world of video games as Jason unveils the intricacies of ad technology. We dive into Playwire's operations, simplifying complexities for content creators, and explore the vital role of brand safety in upholding content integrity. We explore the impact of ad serving technologies like open and header bidding, navigating the challenge of placing ads in the right context for real...
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S17. Supply Path Optimization con Antonio Minuta de Freestar
Programmatic Digest
¿QUÉ ES SPO? En este episodio, Antonio Minuta de Freestar comparte su experiencia y conocimientos sobre el mundo de los publishers en el mercado. Fue un gran episodio lleno de insights sobre los distintos approaches y desafíos que se enfrentan los publishers a la hora de optimizar sus demandas. Antonio ofrece una visión profunda sobre la industria, compartiendo insights valiosos y proporcionando una clase magistral sobre el tema. ¿Quieres aprender sobre programmatic? - Ingresa a nuestro curso Reach and Frequency Conoce más sobre Helene Parker: Tu host: Manuela Cortes -
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143. Navigating the Shift to Audio-First Advertising Strategies
Programmatic Digest
Join us for an insightful conversation with Anne Frisbie from AdsWizz, drawing on her extensive 27-year journey in finance and digital media. Anne shares her expertise, transitioning from Goldman Sachs to pioneering digital audio advertising, emphasizing the crucial partnership between publishers and AdsWizz's innovative tools. We dive into the shift from mobile-focused to audio-centric advertising, exploring AdsWizz's adaptive approach and SaaS model. Our discussion explores the power of sound in branding, spotlighting podcasting's role in captivating audiences. We debunk myths about audio...
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142. Breaking Down the Advertising Supply Chain with Industry Insights
Programmatic Digest
Episode 142 Title: Breaking Down the Advertising Supply Chain with Industry Insights In a recent episode, Kurt Donnell from Freestar simplifies the intricacies of online ad auctions, emphasizing financial success for content creators through Freestar's adept monetization solutions. The evolving digital adscape is explored, with a focus on supply path optimization and AI's role in real-time ad adjustments without disrupting user experience. Freestar's ad tech associate program is highlighted as a platform nurturing diverse skill sets. The importance of soft skills, including communication...
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Programmatic Training: Underpacing Do's and Don't's
Programmatic Digest
Interested in more training? We have a FREE optimization training coming up on the 22 February 2024 on LinkedIN. Check out more details: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on...
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141. Beeler.Tech’s Navigator NYC: My Takeaways
Programmatic Digest
At the Navigator conference in NYC this past November 2023, I had the pleasure to attend and host a session called Finding The Right Impression In The Open Internet. I also had the pleasure of attending a few additional sessions and you’ll get to watch/listen to my recordings. Additional Resource: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid...
info_outlineDay 3 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talk about how to setup a programmatic team successfully – the option of staffing. This episode will teach you when to hire or to book a freelancer.
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp:
00:00:25 - Recap of the previous episodes in this series
00:01:05 - What this episode entails
00:01:43 - The grass you stand on should be green enough since you’re the one pouring water.
00:03:51 - Does agency size matter?
00:05:03 - How teams are setup
00:12:50 - Optimization Series March 2023
00:16:05 - Pros and cons of different staffing models.
00:21:44 - Why are there a lot of burnt out and frustrated traders out there
00:22:04 - Brett’s thoughts about the secon staffing model
00:23:01 - Helene’s Bonus Staffing Model
00:29:34 - The feeling of having to touch multiple channels
00:30:12 - A bonus staffing model from Brett
00:32:45 - Helene’s thoughts about a staffing model with silos
00:37:27 - Mistakes are lessons
00:39:22 - When and why hire freelancers
00:41:11 - If the PNL doesn’t allow a junior and senior staffing
00:48:41 - Words of Wisdom from Brett
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
Guest Information:
- Brett Middleton
Meet Our Team:
- Hélène Parker - Chief Programmatic Coach
- Alexa Gabrielle Ramos - Podcast Editor
- S and S Creative Media - Podcast and Media Manager
Let’s keep in touch:
Sign up to receive our weekly newsletter here:
www.heleneparker.com/newsletter
Join our waitlist to find out when the next Optimization Masterclass is happening
www.heleneparker.com/optimizationmasterclass
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