167. SPO, AI, and Attention: the New Era of Programmatic Advertising with Albert Thompson
Release Date: 02/04/2025
169. Growth Audience Targeting with Crystal Foote at Digital Culture Group
Programmatic Digest
Ever wondered how to truly connect with your audience and level up your marketing? In this episode, I sit down with Crystal Foote, CEO of Digital Culture Group, to talk about the power of targeted audience growth. Crystal shares her journey—from finding inspiration to taking action—and how she’s helping brands reach diverse audiences in a meaningful way. We dive into why understanding different audience segments is key and why one-size-fits-all marketing just doesn’t cut it. Crystal and I chat about using AI and automation to improve targeting while avoiding the pitfalls of...
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168. Why Your programmatic Media Plan is Failing: Awareness vs. Conversion Mistakes
Programmatic Digest
In this episode, we talk about the big mistake many brands make when planning and measuring their ads. Our guest, Chelsey, explains why you can’t measure awareness, consideration, and conversions the same way. She breaks it down simply: Awareness ads should be measured by how many people see them (reach, impressions, CPMs). Conversion ads should be measured by results (sales, revenue, ROAS). Chelsey also talks about how brands can estimate the impact of awareness ads on conversions using smart data models. Plus, she shares tools like GA4 and media mix modeling (MMM) that help brands...
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167. SPO, AI, and Attention: the New Era of Programmatic Advertising with Albert Thompson
Programmatic Digest
In this insightful episode, Albert Thompson, Managing Director, Digital Innovation at Walton Isaacson (), shares his forward-thinking take on where programmatic advertising is headed. He challenges the industry to rethink outdated processes, improve partnerships, and embrace smarter ways of working. Looking ahead to 2025, Albert highlights AI’s potential to eliminate inefficiencies, spark creativity, and redefine how brands tell their stories and connect with audiences. Beyond technology, Albert dives into the importance of training—not just for newcomers, but for everyone. He emphasizes...
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166. Here's Two Ways To Level Up In 2025
Programmatic Digest
About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program ( ), a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap ( ), adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hybrid model where we activate and we...
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165. Programmatic Traders and Revenue Growth
Programmatic Digest
In this episode, we dive into the vital role programmatic traders play in driving revenue growth and how sales and account teams can support them. Learn how programmatic traders, through precise targeting, campaign optimization, and KPI-focused monitoring, nurture the business and drive success. We also explore the importance of sales and account teams understanding the ins and outs of a trader's work, as their collaboration is key to ensuring traders can effectively meet their goals and maximize programmatic revenue. 👉 Register now to reserve your spot in our 3 part workshop series...
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164. Workshop #3 Preview: Reporting & Analysis
Programmatic Digest
Feel Free to Check out YouTube version here: Enroll to our Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas In workshop #3, we are focusing on: - Translating data into words everyone on the team understand - writing an analysis Join this workshop if you are looking to get a straight answer for: ✅ Spending hours creating campaign reports that only scratch the surface, leaving you and your clients unsure of actionable next steps? ✅ Frustrated by the lack of clarity in identifying which campaign metrics actually matter for optimization and future...
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163. Workshop #2 Preview: Optimization
Programmatic Digest
Feel Free to Check out YouTube version here: Enroll to our Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas In workshop #2, we are focusing on: - Defining optimization levers, as in the video - Understanding how to optimize if you only had 15 mins or less - Walking through a LIVE excel that look like your DSP report to help you navigate the data, thanks to our sponsor Join this workshop on Thursday January 16th, if you are looking to get a straight answer for: ✅ What do I look at to get started? ✅How Do I make changes? Check out what...
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162. Preview of Workshop 1 out of 3: Pre-Campaign Launch
Programmatic Digest
We are a week away from the first workshop of 3 in our series: Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas In workshop #1, we are focusing on: - Set up best practices with the help of - QA best practices with the support of Join this workshop if you are looking to get a straight answer for: ✅ Why is this taking me this long to set up and why is this error happening? ✅ Can I automate this process in my set up? This workshop is made possible and FREE To you thanks to the two amazing sponsors mentioned above, and which you'll hear more on in...
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161. Day 2️⃣: Optimize Frequency Caps #programmaticadvertising
Programmatic Digest
If I had 8 days to prep my programmatic campaigns before 🎄, here’s what I would do daily, in 150 words or less: Frequency caps determine how often your ads are shown to the same user. Too high, and you risk ad fatigue or wasted impressions; too low, and you might miss opportunities to engage a receptive audience. Analyze performance data to see how current caps impact goals, KPIs, and conversions. This means to pull your report in that sexy excel format and look at the average and even layer in recency if applicable. For branding campaigns, aim for consistent visibility,...
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160. Day 1️⃣: Audit/QA All Active Programmatic Campaigns in Your DSP(s)
Programmatic Digest
If I had 8 days to prep my programmatic campaigns before 🎄, here’s what I would do daily, in 150 words or less: Day 1️⃣: Audit/QA Active Campaigns Begin by thoroughly auditing/QAing all active campaigns in your DSP. Check goals like pacing, budget utilization, and KPIs such as CTR, conversion rates. Ensure that campaigns are on track to meet their goals. Identify underperforming line items—these could be due to low bid competitiveness, poor targeting, or weak creative performance. Likewise, pinpoint top-performing placements or segments and consider scaling...
info_outlineIn this insightful episode, Albert Thompson, Managing Director, Digital Innovation at Walton Isaacson (https://www.waltonisaacson.com/), shares his forward-thinking take on where programmatic advertising is headed. He challenges the industry to rethink outdated processes, improve partnerships, and embrace smarter ways of working. Looking ahead to 2025, Albert highlights AI’s potential to eliminate inefficiencies, spark creativity, and redefine how brands tell their stories and connect with audiences.
Beyond technology, Albert dives into the importance of training—not just for newcomers, but for everyone. He emphasizes that staying curious and continuously learning is the key to staying relevant in a fast-changing, AI-driven world. He shares personal experiences and strategic insights on why companies should prioritize education at all levels to stay ahead of the curve.
One of the most exciting parts of the discussion? Albert’s take on "agentic AI"—a game-changing concept where AI-powered agents go beyond human capabilities to transform industries. He explores how this shift will impact everything from creative strategy to how brands measure and capture consumer attention.
From the evolving role of AI in programmatic advertising to the future of consumer engagement, Albert offers a fresh and engaging perspective on what’s next in the digital space.
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency® program (https://reachandfrequencycourse.thinkific.com ), a dope community with like-minded programmatic experts, and live free and paid group coaching.
We can help 2 ways:
-
Customized a training roadmap for teams of programmatic traders (https://www.heleneparker.com/workshop/ ), adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️
-
Hybrid model where we activate and we train
Interested in training? Book a Free Call (https://www.heleneparker.com/contact/)
Timestamp:
(00:02) - Future of Programmatic
(07:50) - Training and Implementing AI in Advertising
(16:18) - The Future of Artificial Intelligence
(28:47) - Redefining Creative in Programmatic Advertising
(36:00) - The War for Attention in Programmatic
(49:22) - Patience and Risk in Success
We host Monthly Workshop for Free, Join the Waitlist for the next one below:
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Meet Our Guest:
Meet The Team:
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Hélène Parker - Chief Programmatic Coach
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Learn Programmatic
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Programmatic Digest
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Manuela Cortes - Co-Host
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Programmatic Digest In Espanol
Did you know that I have a private membership community where we meet to learn and grow together? We do optimization bootcamps, reporting and analysis, hands on keyboard training with other fellow traders and adops?
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