Episode 289 - Helping Dogs and Healing the Industry with Michael Shikashio
The Poodle to Pitbull Pet Business Podcast
Release Date: 03/06/2023
The Poodle to Pitbull Pet Business Podcast
What separates pet businesses that are simply “good” from those people talk about, remember, and proudly recommend? Why do LIVE (in-person) experiences build deeper trust than any advert, post, or email ever could? And in an increasingly automated (and ai obsessed) world, how can you still creates real connection with your clients? In this episode, I’m just hours away from the early-bird deadline for IMPACT 2026, and I’m joined by my Enrich U partner, Elite Mastermind member, and IMPACT speaker, Tim Jackson. Together, we dig into one of the most powerful — and most overlooked —...
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Do you feel like you’re doing everything “right” — yet still progress in your pet business is slow and frustrating? What if business growth didn’t have to be a long, slow climb, but a sprint to the top of the pile? And what would change if you could skip the line and position your pet business at the front of the pack? In this episode, I’m back at my desk after a busy few weeks of travel, meetings, and event planning to share a simple but powerful idea: the Fast Pass. Borrowed from theme parks like Disney and Universal, a Fast Pass lets you bypass the queue and get where you want...
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What actually happens when ambitious pet business owners step away from their facilities and into a room built for growth? How do these businesses move faster in three months than others do in three years? And what changes when you stop trying to solve problems alone and start tapping into collective experience? In this episode, I’m back home at Town Farm after a whirlwind trip to the U.S., sharing behind-the-scenes audio and reflections from our first Elite Mastermind of 2026 in Austin, Texas. You’ll hear directly from members as they walk out of the room admittedly tired, fired up,...
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When was the last time you actually stopped to look at how far you’ve come in your business? What would change if you judged progress over three or five years — not the last three months? And how different would your goals be if you truly believed the next chapter could be bigger than anything you’ve built so far? In this episode, I check in from the middle of the Caribbean, recording from a cruise ship en route between speaking engagements in the U.S. Sharing travel chaos stories, football fandom, and my own evolution as a business owner, we explore why most entrepreneurs underestimate...
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What actually happens during a full, in-person pet business consultation day with Dom Hodgson? How does Dom spot hidden opportunities, fix leaks, and uncover an entirely new growth path in a single day? And how can one focused conversation save you years of trial, error, and frustration? In this first episode of 2026, I give you rare, behind-the-scenes access to a real consultation day I did with Adam Delderfield (PBIC Marketer of the Year) and Stella Seminerio. Rather than theory or tidy case studies, you’ll hear raw audio recorded at the end of an intensive strategy day — capturing...
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What happens when you build a successful pet business… but forget to build a life around it? Why do so many hardworking pet professionals stay busy, stressed, and tired — even when the business is technically “doing well”? And how can you stop reacting to the year ahead… and start designing it on purpose? In this end-of-year episode, I hit pause between Christmas festivities to reflect on what 2025 really taught me about business growth, and also about my energy, downtime, leverage, and clarity. For me this was a year filled with travel-heavy months and packed event schedules...
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What actually separates businesses that blend in with the crowd… from the ones that stand out? Why do some owners seem to escape the race to the bottom on price, while others feel permanently squeezed? And what does behavioural psychology, copywriting, and niching properly have to do with running a predictable and more profitable dog daycare? In this episode, I share a special conversation recorded at the Elite UK Mastermind with Mike Samuels — one of the most renowned copywriters and behavioural psychology specialists in the world. While Mike doesn’t work in pet care, the lessons he...
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What happens to your business when the economy shifts, jobs disappear, and your clients start feeling the pressure before you do? How resilient is your pricing, your positioning, and your client base if AI starts replacing roles your customers rely on? And what really changes when you experience Dom’s coaching in person — not through a screen, not in theory, but live and unfiltered? In this episode, Dom pulls back the curtain on why Teija Heikkilä was the only choice for keynote speaker at IMPACT 2026 — and why her message lands harder now than ever before. Teija isn’t talking...
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What if you could transform your daycare into the Disney of your town, the place affluent owners brag about, pay more for, and refuse to leave? What would happen to your business if you mastered experience, enrichment, pricing, systems, and upsells in just two days? And what could next year look like if you finally stopped running a wacky warehouse… and started running a wonderland for dogs? In this week’s episode, I come in hot with the announcement I’ve been dying to make: The Disnify Your Dog Daycare LIVE Impact Success Summit is coming to ORLANDO in 2026. And it’s going to be the...
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What would happen if you stopped for a moment and actually looked at how far you’ve come in your business? How much easier would things feel if you recognised the wins, the lessons, the mistakes, and the mentors who helped you get here? And what breakthroughs might you unlock if you took stock of everything you should be thankful for as a pet business owner? In this Thanksgiving-themed episode, I take a breather from the post-Hershey whirlwind to reflect on the major moments, decisions, and people that have shaped my business journey. From leaving Imperial Tobacco, to finding the right...
info_outlineThis weeks guest is agression dog specialist Michael Shikashio.
Michael grew up in a suburb of Rhode Island, as part of the only Japanese family in a big town of Irish and Italians families.
He was encouraged by his parents to follow a maths based career, but struggled to settle studying engineeering, so ended up doing restaurant management.
He worked as a sushi chef to put himself through school, which led to a job working as a chef, and eventually as a butler in the world famous Foxwoods casino, which he did for 20 years.
Michael always had an entrepreneurial drive, and over the years had fostered a lot of dogs, who he helped with their behavioural issues, this led to a passion for working with agression cases.
He toyed with the idea of running a doggy daycare, but in the end started a side hustle career as a dog trainer, which he ran for five years alongside is job at the casino.
He eventually went all in with the training business, specialising in agression cases. Now he helps dogs, owners and aspirining dog trainers through his Agressive Dog brand.
As well as sharing his full story, Mike also opens up about a recent interview he did, which sparked off a social media furore between different factions in the dog training world, and almost broke the internet!
This is an unmissible episode...
Tune in to discover;
- How Mike started honing his canine communication skills dealing with celebrities working as a head-bulter at the casino
- Why entreprenuers in the pet industry should use lessons and stories from their previous careers to help market their business
- Why building referral sources with local vetrinarys and pet stores is the best way to build a pipeline of clients for your pet buiness
- Why having a specialisation and owning a niche is crucial to massive growth of your dog training business
- Why hiring faster is the key to scaling up your training business, because you can help more people with a team around you
- Why he is so passionate about spreading positivity and kindness, by starting conversations in the dog training world, to encourage better shared knowledge, for the betterment of dogs everywhere.
This is a very open and honest interview with a very giving pet professional. Sincere thanks to Mike for sharing this story
To find out more about Michael Shikashio, his programs, podcast and events click here now
To find out about Dom's USA tour of his Grow Your Pet Business FAST! seminar click here now
You can grab a copy of my brand new book How to Disnify Your Pet Business, click here to get your copy now
To grab a ticket to IMPACT 23 - The Disnify Your Pet Business Success Summit, click here now