Episode 290 - Running the Biggest Boarding and Dog Training Facilty in Texas, with Charles Countryman of K9 Culture
The Poodle to Pitbull Pet Business Podcast
Release Date: 03/10/2023
The Poodle to Pitbull Pet Business Podcast
What separates pet businesses that are simply “good” from those people talk about, remember, and proudly recommend? Why do LIVE (in-person) experiences build deeper trust than any advert, post, or email ever could? And in an increasingly automated (and ai obsessed) world, how can you still creates real connection with your clients? In this episode, I’m just hours away from the early-bird deadline for IMPACT 2026, and I’m joined by my Enrich U partner, Elite Mastermind member, and IMPACT speaker, Tim Jackson. Together, we dig into one of the most powerful — and most overlooked —...
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Do you feel like you’re doing everything “right” — yet still progress in your pet business is slow and frustrating? What if business growth didn’t have to be a long, slow climb, but a sprint to the top of the pile? And what would change if you could skip the line and position your pet business at the front of the pack? In this episode, I’m back at my desk after a busy few weeks of travel, meetings, and event planning to share a simple but powerful idea: the Fast Pass. Borrowed from theme parks like Disney and Universal, a Fast Pass lets you bypass the queue and get where you want...
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What actually happens during a full, in-person pet business consultation day with Dom Hodgson? How does Dom spot hidden opportunities, fix leaks, and uncover an entirely new growth path in a single day? And how can one focused conversation save you years of trial, error, and frustration? In this first episode of 2026, I give you rare, behind-the-scenes access to a real consultation day I did with Adam Delderfield (PBIC Marketer of the Year) and Stella Seminerio. Rather than theory or tidy case studies, you’ll hear raw audio recorded at the end of an intensive strategy day — capturing...
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What actually separates businesses that blend in with the crowd… from the ones that stand out? Why do some owners seem to escape the race to the bottom on price, while others feel permanently squeezed? And what does behavioural psychology, copywriting, and niching properly have to do with running a predictable and more profitable dog daycare? In this episode, I share a special conversation recorded at the Elite UK Mastermind with Mike Samuels — one of the most renowned copywriters and behavioural psychology specialists in the world. While Mike doesn’t work in pet care, the lessons he...
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What happens to your business when the economy shifts, jobs disappear, and your clients start feeling the pressure before you do? How resilient is your pricing, your positioning, and your client base if AI starts replacing roles your customers rely on? And what really changes when you experience Dom’s coaching in person — not through a screen, not in theory, but live and unfiltered? In this episode, Dom pulls back the curtain on why Teija Heikkilä was the only choice for keynote speaker at IMPACT 2026 — and why her message lands harder now than ever before. Teija isn’t talking...
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What if you could transform your daycare into the Disney of your town, the place affluent owners brag about, pay more for, and refuse to leave? What would happen to your business if you mastered experience, enrichment, pricing, systems, and upsells in just two days? And what could next year look like if you finally stopped running a wacky warehouse… and started running a wonderland for dogs? In this week’s episode, I come in hot with the announcement I’ve been dying to make: The Disnify Your Dog Daycare LIVE Impact Success Summit is coming to ORLANDO in 2026. And it’s going to be the...
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What would happen if you stopped for a moment and actually looked at how far you’ve come in your business? How much easier would things feel if you recognised the wins, the lessons, the mistakes, and the mentors who helped you get here? And what breakthroughs might you unlock if you took stock of everything you should be thankful for as a pet business owner? In this Thanksgiving-themed episode, I take a breather from the post-Hershey whirlwind to reflect on the major moments, decisions, and people that have shaped my business journey. From leaving Imperial Tobacco, to finding the right...
info_outlineThis weeks guest is Charles Countryman who along with wife Laura, runs K9-Culture, a 53,000 square foot,premier boarding and training facilty in Carrollton, Texas.
Charles grew up in North Idaho, and joined the Army two weeks after leaving high-school. He eventually wanted to be a police officer so joined as an MP.
Despite not wanting to travel, Charles ended up leaving basic training and ending up in Panama, he also saw Korea, Japan, the Gulf, and spent six-months in Somalia where he ended up in an accident that cost him the loss of a lot of his hearing.
He left the army, met Laura and they settled in Orlando, Florida where he started a sales job in the heavy equipment industry, eventually working his way up to National Sales Manager and COO.
When the kids grew up they got a cattle dog puppy who loved herding his grandchildren,which sparked off a love of training, and a dream of running a training business.
A few changes at work meant Charles has the opportunity to leave, and despite everyone telling him he was he was crazy, he and Laura decided to go all in with their own dog training business.
They moved to Dallas, Texas where Charles worked for another training company before going all in with K9-Culture, the largest board and train facilty in Texas.
The journey started with just Charles, Laura and a dog agressive Blue-Heeler called Hank, now they have 30 staff, 15 trainers, and multiple board and train programs running, weekly classes, a luxury boarding kennel, grooming services and a retail offering under the K9-Culture roof.
In this compelling and honest interview you will discover;
- How Charles initially advertised his business, and why he still invests A LOT of time, money and energy on marketing his training services.
- Why looking for ability and attitude, is more important than previous dog training experience when hiring staff
- How systemising everything at K9 Culture has enabled massive and rapid growth, whilst also maintaining incredibly high standards
- Why putting the dogs welfare first and making training FUN, is the best way to grow a dog training business.
- How the first human agressive case dog case they ever trained ended up being a ring bearer at the owners wedding!
- Why Crunching numbers is crucial when adding new services, IF you want them to be profitable.
- And....why Charles had to be sober to secure a first date with Laura, his wife of 25 years!
Charles also shares some powerful insights into the common mistakes dog owners are make by trying to exhaust their dog, when they should be trying to fulfill their dog.
This is a really entertaining and inspiring interview. Check it out now!
To find out more about Charles and K9-Culture click here now
To get access to £1997 worth of FREE pet business marketing materials click here now
To find out about Dom's USA tour of his Grow Your Pet Business FAST! seminar click here now
You can grab a copy of Dom's brand new book How to Disnify Your Pet Business, click here to get your copy now