Writing a Business Parable
Morgan James Radio
"As an author, especially in a topical nonfiction or the crossover in the parable like we do, have to think of your book as your business card. This is what's going to get you credibility. It's gonna get you notice, get you to be able to launch into that career." Bob Burg and Jeff West came together to coauthor a compelling business parable, "Streetwise to Saleswise: Becoming Objection Proof and Beat the Sales Blues." During our conversation, Jeff and Bob share how they incorporate their experiences and expertise into a unique story. They share the story behind their collaboration and...
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Tell Your Story
Morgan James Radio
"You get into the mode of, I have to tell this story. I'm supposed to. I'm called to, and I can see it right there. And if if I don't, I'm actually leaving something on a table in my life."" Key Moments 05:46 Authors need to effectively market and self-promote. 09:21 Tailor stories to engage audiences. 14:33 Engage with story before presenting data. 23:19 When writiers contemplate ghostwriting. 24:45 Revising form led to easier book writing. 30:07 Identifying target audience. 30:45 Be able to answer the questionm, "why are you the person to write the book?" 34:25 Modular structure and editing...
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Turn Your Training Into a Book
Morgan James Radio
"Regardless of what industry you're in, whether your b to c, your b to b... It's all about the people who are working with people. And when the people aspect of the business shines and goes above expectation, that's where you start to see loyalty really produced." Episode Highlights 02:36 Introduction of Josh Liebman and his book "The Hospitality Mentality" 04:14 International Association of Amusement Parks and Attractions. 07:16 Creating loyalty through experiences, not just rewards. 10:08 Guiding principles for effective customer service. 15:43 Pineapple symbolizes invitation to share...
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Manage Like a Mother
Morgan James Radio
It's not just about being a mother or a woman. It's about leveraging the wisdom and lessons learned from your mom to excel in the workplace, regardless of gender. - Valerie Cockerell Valerie Cockerell is no stranger to a challenge. Navigating her way through a myriad of roles, including as a leader at Disney, she found herself juggling the responsibilities of being a mother and a leader in the workplace simultaneously. As she navigated the world of parenting and leadership by learning on the fly she started noticing similarities between the two. Realizing the potential of her unique...
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How to Have a Successful Book Signing
Morgan James Radio
"Even if you only sell three copies, it is worth the time. You've earned this experience as an author, and it's an opportunity to engage with your readers and leave a lasting impression." - David Hancock Many authors wonder about the value of book signings. During this episode we dive deep into the topic, discussing why book signings are so important and how to make the most out of them. As a publisher David often gets asked if book signings are worth it. There are people on both sides of this. Some that clearly share that they do not want sit for 90 minutes to 2 hours and sell three...
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The State of Book Publishing in 2023
Morgan James Radio
With Morgan James Publishing celebrating their 20th anniversary it felt like the perfect time for David to reflect on where the business has been and how it got here. The publishing industry has changed over the last two decades, and while we can't anticipate the challenges that are ahead for Morgan James Publishing, he knows they have learned a ton. When David first stepped into the world of publishing, he wanted to create something unique while challenging the norms. There was a lot of excitement when Morgan James Publishing was founded in 2003. The business was driven by a passion to...
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How to Sell More Books
Morgan James Radio
Rob Kosberg shares how to get the most out of the book you write by utilizing online marketing. Book funnels are a key piece in the distribution strategy at Best Seller Publishing. It is key to driving traffic, building an audience, and getting the word out about your product. When it comes to getting the most out of your book, you must determine why you are writing your book and what you want it to accomplish for you. Everyone wants to get their message out and help people. Specific goals will help you work toward a specific outcome. Resources: publishpromoteprofit.com
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Using Virtual Summits to Sell Books
Morgan James Radio
Liam Austin, entrepreneur, and co-founder of Entrepreneurs HQ share the benefits authors experience by participating in and hosting virtual Summits. Liam Austin is the co-founder of Entrepreneurs HQ and Virtual Summit Academy. A business growth strategist, Liam equips and empowers entrepreneurs in many spheres to increase their authority, grow their audience (and email list), and build a network of influencers, all while generating additional income and making an impact. He has been featured in BRW, The Australian, Inc, Smart Startup, and Property Observer, to name a few. Virtual summits have...
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Ordinary to Extraordinary
Morgan James Radio
Dr. Gary Josephson, MD, MBA, author of Ordinary to Extraordinary Seven Principles for Life Success, shares some principles to live by so you have a fulfilling life and sustainable long-term success. Dr. Gary Josephson dedicated his life and career as a pediatric otolaryngologist and Chief Medical officer. Through this journey, he identified seven principles that, when applied, have a proven track record of producing a life you can be proud to live. Attitude, knowledge and wisdom, and benevolence are a few of the life-altering foundations. No matter your industry, understanding how...
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Performance Driven Giving
Morgan James Radio
David Hancock and Bobby Kipper, co-authors of Performance Driven Giving, share the importance of having a giving mindset in both personal and professional lives. David and Bobby, experienced best-selling authors, seek to provide others with a roadmap to unleashing the power of generosity in their life. Giving back is important to every aspect of life; it grounds you personally and can differentiate you professionally. It doesn’t matter if it is money, time, knowledge, or product; giving sets you apart and builds value in the lives of others. For authors, there is a benefit to utilizing...
info_outlineLiam Austin, entrepreneur, and co-founder of Entrepreneurs HQ share the benefits authors experience by participating in and hosting virtual Summits.
Liam Austin is the co-founder of Entrepreneurs HQ and Virtual Summit Academy. A business growth strategist, Liam equips and empowers entrepreneurs in many spheres to increase their authority, grow their audience (and email list), and build a network of influencers, all while generating additional income and making an impact. He has been featured in BRW, The Australian, Inc, Smart Startup, and Property Observer, to name a few.
Virtual summits have become popular over recent years. Specifically for authors, they are a great resource and opportunity to generate leads, connect with their desired audience and expand their reach and creditability. Whether speaking at or hosting a virtual summit, identify how to stand out and take advantage of the opportunity to build your audience.
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