Episode 292 - How an Aggressive Dog Inspired Katie Casell to Become Miami's Premier Force-Free Dog Trainer
The Poodle to Pitbull Pet Business Podcast
Release Date: 03/24/2023
Episode 468: The Great Dog Daycare Divide Has Started: Why IMPACT 2027 is the Golden Ticket to A Better Business.
The Poodle to Pitbull Pet Business Podcast
Is your dog daycare still running on a business model that worked five or ten years ago? Are you cramming in more dogs, adding more staff, and working harder… only to watch your margins get tighter? And what happens if the pet industry changes faster than your business does? In this episode, I’m officially announcing IMPACT 2027 and laying out the big idea behind this year’s event: The Great Dog Daycare Divide – How to Avoid the 2030 Pet Care Extinction Event. For the last 20 years, the pet care industry has been riding a huge wave of growth. If you loved dogs, worked hard, charged a...
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Episode 467: Next Level Dog Daycare: The Secret to Making Big Leaps Forward in Your Pet Business
The Poodle to Pitbull Pet Business Podcast
Do you know your pet business could be better… but you keep putting off the uncomfortable decisions? What happens when you stop trying to figure everything out alone and start acting on the things you already know need fixing? And how much could change in just 90 days if somebody actually held you accountable? In this episode, I’m sharing some powerful real-world examples of what happens when dog daycare and pet resort owners stop sitting on ideas and start taking proper action. You’ll hear from Alex Varney, one of the newest Dog Daycare Success Academy members, who attended her first...
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Episode 466: Inside the Dog Daycare Success Academy Immersion Event in Annapolis - What Happens When Good Businesses Decide to Get Better
The Poodle to Pitbull Pet Business Podcast
Running a pet business is one of the most rewarding jobs in the world, but it can also be one of the lonliest... Who can you talk to who understands the business critical challenges you face each week... And how much faster can you move when you’re surrounded by people who are willing to share what’s working? And....what could your business look like 90 days from now if you actually committed to making the changes you already know you need to make? Well, in this episode, I’m taking you behind the scenes of the latest Dog Daycare Success Academy immersion event in Annapolis. The theme...
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Episode 465: The Real Cost of Staying Cheap (And Why Raising Prices is the Fast-Track Ticket to a Better Pet Business)
The Poodle to Pitbull Pet Business Podcast
Are you busy, fully booked… and still wondering where all the money goes? Do you know your staff deserve better wages, your facility needs investment, and you should be taking more out of the business yourself? And what if the biggest thing holding all of that back is simply that your prices are too low? In this episode, I’m talking about the real cost of staying cheap and why fixing your pricing is about far more than adding a few dollars or pounds onto your daily rate. After delivering a live training on how to build a highly profitable dog daycare that attracts affluent clients and...
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Episode 462 - How to Tell If You Undercharging In Your Pet Business? Why Low Prices Create Expensive Problems...
The Poodle to Pitbull Pet Business Podcast
Are your prices attracting the wrong kind of clients? Could charging more actually make your pet business more desirable? And how much is fear costing you every month you remain underpriced? In this episode, I’m tackling one of the biggest and most expensive problems in the pet industry: undercharging. After coaching more than 3,000 pet business owners over the last decade, I’ve seen the same pattern repeatedly. Owners start too cheap, stay too cheap, and allow the complaints of one or two vocal penny-pinchers to dictate their entire pricing strategy. I explain why low prices don’t...
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Episode 461 - The Most Valuable Investment a Pet Business Owner Will EVER Make
The Poodle to Pitbull Pet Business Podcast
Are you drowning in ideas but struggling to decide what deserves your attention? Do you keep consuming more information without actually making meaningful progress? And what are the three things your business genuinely needs from you over the next 90 days? In this episode, I’m sharing the highest-return investment I’ve ever made in my business: hiring a coach. After spending two painful years trying to build an online store without a clear strategy, vision, or plan, I eventually realised I didn’t need more information. I needed someone who could help me ignore the noise, identify the...
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Episode 460 – The 1,000-Year Asset: Why Your Pet Biz Origin Story Is Your Most Powerful Marketing Advantage
The Poodle to Pitbull Pet Business Podcast
Is your marketing full of facts, features, and offers… but completely lacking in personality? Are you letting AI-generated beige gruel make your pet business sound like everyone else? And could the stories already sitting inside your business become your most valuable marketing assets? In this episode, I’m sharing a powerful lesson inspired by the Bayeux Tapestry, a 1,000-year-old piece of visual storytelling that recently travelled from France to the British Museum under extraordinary levels of protection and security. The tapestry survived revolutions, wars, occupation, and almost a...
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Episode 459 – Content Lessons From Lumley Castle: How to Build a Fortress of Trust That Compells Clients to Buy More Pet Services
The Poodle to Pitbull Pet Business Podcast
Are you creating content that actually builds trust… or just chasing likes, views, and followers? Why do some businesses last for centuries while others disappear almost overnight? And what if the real purpose of your marketing isn’t visibility, but risk reduction? In this episode, I’m sharing the biggest lessons from our recent Dog Daycare Success Academy immersion event at Lumley Castle, where the theme was Content in the Castle. You’ll hear how DDSA members used the event to create stronger content plans, build deeper trust with future clients, and connect with other ambitious pet...
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Episode 458 – The Science of Stopping: Do You Need a Pet Business Mid-Year Reset?
The Poodle to Pitbull Pet Business Podcast
Are you trying to push through the second half of the year on fumes? When was the last time you properly stepped away from the noise of your business? And could pressing pause actually be the thing that helps you move faster when you return? In this episode, I’m sharing a lesson from a recent week away in Menorca with Beth, where we did very little on purpose. No laptop, no emails, no social media, and no heroic “just checking in” nonsense. Just rest, reading, swimming, talking, and a proper reset after a very busy first half of the year. I explain why downtime is not a luxury, but...
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Episode 457 – Meet The Pet Accountant: Vicky Clark Shares Why Pet Businesses Need to Get Serious About Their Numbers
The Poodle to Pitbull Pet Business Podcast
Are you winging your accounts and hoping everything is in the right box? Do you know whether you should be a sole trader, limited company, or something else entirely? And could one bad finance decision quietly cost your pet business thousands? In this episode, I’m joined by Vicky Clark, founder of The Pet Accountant and Pet Pro Expo. Vicky works exclusively with pet businesses across the UK, helping groomers, walkers, trainers, boarders, daycare owners, and other pet professionals get their finances, bookkeeping, tax, and business structure properly sorted. We talk about the biggest...
info_outlineKatie Casell was born, raised and still still lives in Miami - a true Miamiam - where she now serves the community as Miami's number #1 force-free dog trainer.
Katie has been holding a dog leash since she was in dipers, and grew up with a love for dogs and horses, a passion she inherited from her animal loving dad, who also trained dogs, horses and parrots.
She worked as a groom aged 17, but then fell into a sales job selling pest control, before she started 20 year career with a floral importer.
Katie could see the writing on the wall with her sales job, and so started her own side hustle pet business in 2002. This ran alongside her regular job until 2011, when she adopting an agressive dog called Brisco, the dog who inspired a life-long love and career in dog training.
A cancer scare in 2017 finally gave her the push to follow her passion, and go all in with her dog training business.
Katie has been on thorough training journey learning from some world class training mentors, and she ended up specialising in helping leash reactive and leash agressive dogs with her private one to one training services. She also does puppy sessions to provide some light relief from the intensity of the aggressive dog cases.
In this awesome interview you will discover;
- How creating connections with local vets helped stimulate referrals and bring clients to her fledgling business
- Why Katie and I are cooking up an exclusive, high-end, luxury offer for her affluent dog training clients
- Why she niched to aggresive dogs as an homage to her first dog Brisco.
- Why you need good training AND business mentors IF you want to accelerate your career.
- Why dog trainers need speak to dog owners fears in their marketing materials
- The amazing sliding doors moment that led to Katie finding her husband...
Katie was a great guest, and an awesome coaching client I love working with, you'll get so much from her inspirational story.
To find out more about Katie's services check out her website here
To grab a ticket to the next leg of Dom's USA seminar tour click here
To get access to £1997 worth of FREE pet business marketing materials click here now
You can grab a copy of Dom's brand new book How to Disnify Your Pet Business, click here to get your copy now