Episode 313 - Disnifying Your Doggy Daycare with Luke Millington from Stay n Play
The Poodle to Pitbull Pet Business Podcast
Release Date: 09/01/2023
Episode 374 - Mentors, Masterminds, and Mistakes: Lessons from My Pet Business Journey
The Poodle to Pitbull Pet Business Podcast
Do you need more specialist help as you scale up your business? Wasting money on (bang-average) courses and coaches that just don’t deliver? In this episode, I pull back the curtain on my journey from dog walker to pet business leader, sharing the no-BS lessons I’ve learned from investing (and sometimes losing) thousands in coaching programs. As always, I try to tell it like it REALLY is: what worked, what didn’t, and why finding the right mentor and peer group is more crucial than any “secret formula" the gooroos try to sell you... You’ll hear about the key moves that made the...
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Episode 373 - Behind the Scenes: Key Takeaways from the Pet Care Enrichment Summit
The Poodle to Pitbull Pet Business Podcast
Struggling to turn your pet care offerings into premium experiences? Want to charge more for your amazing services, but you suck at selling? Curious how enrichment can help you stand out and boost profits? In this episode, I take you behind the scenes at the recent Pet Care Enrichment Summit, and reveal the innovative enrichment strategies that are reshaping the pet care industry. You'll hear snippets from an insightful roundtable discussions with zookeepers, to secrets from expert dog trainers and daycare owners. And you'll hear real-life success stories that highlight how enrichment can...
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Episode 372 - How to Process Your Way to Bigger Pet Biz Profits
The Poodle to Pitbull Pet Business Podcast
Tired of feeling like your business owns you instead of the other way around? Sick of firefighting and handling every little issue yourself? Want to actually enjoy the freedom that running a successful business is supposed to bring? Then sit back and enjoy this no-nonsense episode, where Dom lets you in on the secret that separates the frazzled business owners from the ones living the dream: processes. That’s right—getting systems in place is the key to ditching the chaos and finally getting some freedom back. Recorded live from the 2022 Impact event, this extract will show you how...
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Premium Pricing for Pet Businesses: How to Charge More and Attract Affluent Clients
The Poodle to Pitbull Pet Business Podcast
Curious about how to position yourself as the go-to premium pet service provider? Feeling like you’re working harder than ever but not seeing the financial rewards? Struggling to raise your prices without scaring clients away? In this episode, Dom tackles one of the most important—and often overlooked - aspects of running a successful pet business: Premium Pricing. He shows why you shouldn't be afriad of raising prices, and you how your pricing and positioning can set you apart from the competition and attract affluent clients, who are willing to pay top dollar for high-quality...
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Episode 370: From Dog Walker to Specialist Dog Trainer: Changing Pet Business Lanes with Harriet Goodall
The Poodle to Pitbull Pet Business Podcast
Struggling to find your niche in the pet care industry? Feeling stuck in the same routine and want to elevate your services? Curious how to transition from basic services to a high-end specialist offering? In this episode, I sit down with Harriet Goodall, one of my Elite Mastermind members, to talk about her incredible journey from dog walker to a successful specialist trainer. Harriet shares how she made the transition into the gundog niche and how she quickly re-established her business after relocating to a new area. Harriet reveals the key marketing strategies that helped her grow her...
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Episode 369:Pet Biz Enrichment FAST-PASS: Enrollment Open For Enrich University
The Poodle to Pitbull Pet Business Podcast
Are you ready to take action and transform your pet business with enrichment? Feeling inspired but unsure of how to implement all the incredible ideas from the recent Pet Care Enrichment Summit? Want to ensure you don't get left behind as the pet care industry evolves? In this episode, I’m joined by my pet biz buddy Tim Jackson to dive deep into how YOU can turn all your enrichment ideas into reality with Enrich University. Tim shares his personal experiences of building an enrichment-focused pet care business and reveals the secrets to success that will help you put everything you've...
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Episode 368 - Inside the Pet Care Enrichment Summit: Pet Care Leaders Share Their Best-Kept Secrets
The Poodle to Pitbull Pet Business Podcast
Are you ready to elevate your pet care business with the latest enrichment strategies? Want to know how top industry leaders are revolutionizing their services? Curious how you can implement these techniques in your daycare or training facility? Then grab a notebook because in this weeks show I review the highlights from the first-ever Pet Care Enrichment Summit, where top pet care professionals including Mark Clayman, Eve Molzhon, Diane Lavati, Tim Jackson, and Amy Hillis, along with zookeeper Lucy Starbuck, shared their cutting-edge ideas and experiences. You’ll get a sneak peek...
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Episode 367 - The Pet Care Enrichment Summit Preview Show
The Poodle to Pitbull Pet Business Podcast
Do you want to offer more stand out services and be known as the 'top dog' pet care providor in your town? Do your services lack that something extra special you feel you need to add, so you can charge higher priced services? Then you need to learn how to schedule, structure and sell enrichment activities. Enrichment is the key to unlocking the next phase of your business growth, which is why you should grab a ticket to upcoming pet care enrichment summit. Today I chat to my Elite client and pet biz buddy, Tim Jackson, to preview the show and explore the transformative...
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Episode 366 - On the Road at Edition Dog Live 2024!
The Poodle to Pitbull Pet Business Podcast
In this episode Dom is on the road and sharing my first experience of Edition Dog Live. Here I caught up with my Elite client Pete Stevens, the developer of the Paw Pal app. Pete shares how the Paw pal booking, staffing and invoicing app can help pet businesses better organise your diary, to give owners more time for the important stuff. I also speak to Sarah Roper, the multi-dog maven, as well as Alex from Poorly Paws about what how they got their awesome first-aid kit for dogs product to market. In this episode, you’ll discover: Market Research Tip: Discover how you can find out...
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Episode 365 - Why Your Pet Business Needs an AI Assistant with Josh Hightower
The Poodle to Pitbull Pet Business Podcast
Are you struggling to convert leads into appointments for your doggy daycare or pet business? Wondering how to leverage AI to automate your client engagement and free up your time? Can AI-powered tools really handle inquiries behind the scenes 24/7? Yes they can! And in this follow-on episode, Josh Hightower returns to share how pet business owners can integrate AI-driven tools to streamline your marketing efforts and convert more leads into booked appointments. We dive deep into the power of AI assistants, discussing how they can handle client inquiries, automate follow-ups,...
info_outlineStrap in folks, because todays guest has a brilliant pet business story AND an even more amazing doggy origin story to share with you...
I'm talking to Luke Millington, the CEO of Stay N' Play Doggy Daycare, who have two branches in Radcliffe and Bury.
He grew up in Stretford with his older brother Kyle, and enjoyed playing Rugby and trying to play football...
When he was 15 years old, he was sitting watching TV at a friends house Luke was attacked by a dog, and had to have 200 stiches and 6 hours of micro-surgery to fix his face. This transformed him from being someone who would cross a street to meet a dog, to being terrified of dogs for the next two years.
He has has a ton of jobs including Macdonalds - which he LOVED - then as a manager at Pizza Hut, Millies Cookies, a Juice bars, and in retail.
His family members have always ran business, so Luke always had an interest in business, which led to him doing his grooming and training qualifications, and in 2016 he opened Stay N Play Doggy Daycare.
Luke shares how he employed a multi-media approach to promoting his daycare, including posters, social media, networking and his website. This strategy took him from 2 clients on day one, to being full within six months, and in 2019 opened a second location which also offers hydrotherapy.
Tune in to discover;
- How chance conversation on a beach in Turkey led to Luke launching his dream dog business..
- Why you need to 'sell your staff' to reasure your clients, if you want to be able to step back from the business.
- How Luke initially advertised his daycare through networking and using 'guerilla' marketing tactics.
- The pricing mistakes Luke made, which you need to avoid if want to be able to quickly scale a pet business.
- Why Luke believes in doing research and surveys before opening a pet business - so you can tap into the local demand with the services you offer.
- Where they offer daycarre, grooming, training and pets as therapy services, like emotional talking therapies and reading therapies .
- Luke also shares how a visit to a local hospice inspired him to start offering pets as therapy services, which led to Luke developing a program which operates in four schools where he helps children struggling with emotional, talking and reading therapies!
This is a super insighful and inspiring episode, and you'll love listening to Lukes story, enjoy!
To find out more about Luke and what he has going on at Stay n Play click here now
Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click here now to grab a ticket.
If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now
To apply to join Dom's Diamond private coaching program click here now