Episode 313 - Disnifying Your Doggy Daycare with Luke Millington from Stay n Play
The Poodle to Pitbull Pet Business Podcast
Release Date: 09/01/2023
Episode 408:The Pet Business Premium Pricing Wake-Up Call: How to Raise Rates and Claim the Crown in your Business.
The Poodle to Pitbull Pet Business Podcast
Are you the most pet biz expensive in town – or are still pretending premium pricing doesn’t apply to you? BIG MISTAKE my friend! Is your ‘modest’ price actually holding your business back rather than giving it life? You bet it is! And what’s the REAL cost of undercharging in a high-potential, high-pressure industry like pet care? Well, it could be fatal for your business... In this episode, Dom pulls back the curtain on a never-before-shared segment from last year’s Pet Business Owners Assemble event A.K.A IMPACT – this was a Marvel-themed masterclass that...
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Episode 407: Why Your Dog Daycare Staff Don’t Get Enrichment (And What to Do About It)
The Poodle to Pitbull Pet Business Podcast
Do your staff really understand what enrichment is - or are they just nodding along and fluffing it? Are your handlers bought into your values, or just clocking in for another day in the play zone? And is your team helping you upsell enrichment - or would they rather do without it altogether? In this episode, I’m fresh off a sun-soaked break in Menorca and back in the garden with the chickens (update incoming on that front!!) Inspired by the “onboarding” process we used to integrate our new hens into the flock, I’m talking about the vital role onboarding plays - not just for clients,...
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Episode 406 - Claim the Crown: How to Run Your Pet Business Like Your Very Own K9 Kingdom
The Poodle to Pitbull Pet Business Podcast
Ever wondered why most pet businesses stay stuck in the middle while a few rise to the top? What if you didn’t have to “pay your dues” and could skip straight to the front of the line? And what would your business look like if your competitors couldn’t even see you - let alone catch you? In this sun-soaked, cocktail-fuelled episode recorded just before my summer holiday, I share a sneak peek behind the curtain of my most ambitious event yet: IMPACT 2025: Claim the Crown. You’ll hear how this Game of Thrones-inspired business summit is being crafted to help pet pros dominate their...
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Episode 405 - What’s Working Now: How Smart Dog Daycare Owners Are Driving Their Business Forward
The Poodle to Pitbull Pet Business Podcast
Are you full of great ideas but unsure which one will actually grows your pet business? Do you keep launching new offers while ignoring the easy wins sitting right under your nose? Are you offering amazing services but suck at selling and making money fro your passion for pets? In this behind-the-scenes episode, I take you inside a week in the life of my mastermind coaching calls. These conversations aren’t wishy-washy 'manifest money at will' bullsh!t motivational sessions - they’re real business owners dealing with real problems in real time. So in this weeks show, I...
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Episode 404 - The Dog Daycare Hiring Playbook with Josh Hightower
The Poodle to Pitbull Pet Business Podcast
What do you do when your staff quit without warning - and your Indeed ad pulls in nothing but no-shows and duds? Is your hiring process actually attracting the right people - or just weeding through whoever’s left? And how do some daycares seem to have a pipeline of great candidates - while you’re stuck covering shifts yourself? In this episode, I’m sharing an exclusive snippet from a recent webinar with Josh Hightower, my business partner and the tech whizz behind PetBizSuite. Josh built a hiring funnel out of necessity - back when he was running gyms, sleeping on a mattress in the...
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Episode 403 - Build Your Canine Kingdom: How Eve Molzhon Claimed Her Throne in the Pet Industry (and how you can to at IMPACT 2025!)
The Poodle to Pitbull Pet Business Podcast
What can a self-proclaimed Midwest trailer park kid teach you about building a million-dollar pet business empire? What’s the right way to go from garage-grooming to a full-blown dog daycare dynasty? And how can hiring a VA finally give you back your time and sanity? In this week’s episode, I’m joined by special guest and keynote speaker of Impact 2025, Eve Molzhon. Eve shares her “8 Mile” origin story - going from nothing to running four thriving pet businesses with a combined seven-figure revenue. She opens up about how she made the leap from survival mode to CEO, why there’s...
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Episode 402 - Fix Your Prices, Fix Your Pet Business: Dom's No BS Guide to Charging More
The Poodle to Pitbull Pet Business Podcast
Are you unknowingly sabotaging your profits with outdated pricing? What’s the real cost of keeping your fees just a little higher than your competitors’? And how can a smarter pricing strategy unlock growth, better clients, and a better life? In this episode, I reflect on some of the most common pricing problems I've tackled recently - from daycare owners rotating tiny increases across services, to facilities that are full but still undercharging. I explain why so many pet pros cling to broken pricing models, and why being the “second most expensive” is no badge of honour. If anything...
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Episode 401 - Scripting Success: How to Plan, Prioritise and Grow a Pet Biz That Runs Like Clockwork
The Poodle to Pitbull Pet Business Podcast
Can you really write the script of your own success story in the pet business world? What would happen if you planned a whole 12 months ahead instead of just 12 days? And how much progress (and profit) are you leaving on the table by winging it month-to-month? In this solo episode, Dom reflects on his time at the Pet Boarding and Daycare Expo in Las Vegas and shares a behind-the-scenes look at how he plans his own success across his multiple pet business ventures. Using real examples from his own journey, Dom lays out how he’s engineered growth and lasting profits with clarity, confidence,...
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Episode 400 - The Secret to Bullet-Proof Business Confidence
The Poodle to Pitbull Pet Business Podcast
A short, sweet but very special (400th) episode this week. See, I debated putting together a big montage of past show clips, but in the end I decieded to share an intimate moment from behind the scenes at the recent Pet Boarding and Daycare Expo... You’ll hear two inspiring stories from AJ and Lynnie, staff member and owner of Positively Perfect in Montana, who reflect on how a single conversation from last year sparked a powerful mindset shift around pricing and confidence. AJ explains how she’s already planning to implement seasonal marketing strategies to simplify upsells...
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Episode 399 - Behind the Scenes Stateside with Dom: One Week, Two Masterminds, Unlimited Pet Business Opportunities
The Poodle to Pitbull Pet Business Podcast
Ever wondered why the top business owners in any industry attend a mastermind every quarter? How can stepping into a hot seat in front of fellow owners change your business perspective? And what surprising lessons do you learn when you stop working in the business and start working on it? In this episode, I’m bringing you along for a unique peek behind the scenes of not one, but two mastermind meetings. In the beautiful city of Annapolis, I hosted my first ever USA Elite mastermind meeting where you’ll get to hear from members like Kim from Fetch Dog Resort, Kim and...
info_outlineStrap in folks, because todays guest has a brilliant pet business story AND an even more amazing doggy origin story to share with you...
I'm talking to Luke Millington, the CEO of Stay N' Play Doggy Daycare, who have two branches in Radcliffe and Bury.
He grew up in Stretford with his older brother Kyle, and enjoyed playing Rugby and trying to play football...
When he was 15 years old, he was sitting watching TV at a friends house Luke was attacked by a dog, and had to have 200 stiches and 6 hours of micro-surgery to fix his face. This transformed him from being someone who would cross a street to meet a dog, to being terrified of dogs for the next two years.
He has has a ton of jobs including Macdonalds - which he LOVED - then as a manager at Pizza Hut, Millies Cookies, a Juice bars, and in retail.
His family members have always ran business, so Luke always had an interest in business, which led to him doing his grooming and training qualifications, and in 2016 he opened Stay N Play Doggy Daycare.
Luke shares how he employed a multi-media approach to promoting his daycare, including posters, social media, networking and his website. This strategy took him from 2 clients on day one, to being full within six months, and in 2019 opened a second location which also offers hydrotherapy.
Tune in to discover;
- How chance conversation on a beach in Turkey led to Luke launching his dream dog business..
- Why you need to 'sell your staff' to reasure your clients, if you want to be able to step back from the business.
- How Luke initially advertised his daycare through networking and using 'guerilla' marketing tactics.
- The pricing mistakes Luke made, which you need to avoid if want to be able to quickly scale a pet business.
- Why Luke believes in doing research and surveys before opening a pet business - so you can tap into the local demand with the services you offer.
- Where they offer daycarre, grooming, training and pets as therapy services, like emotional talking therapies and reading therapies .
- Luke also shares how a visit to a local hospice inspired him to start offering pets as therapy services, which led to Luke developing a program which operates in four schools where he helps children struggling with emotional, talking and reading therapies!
This is a super insighful and inspiring episode, and you'll love listening to Lukes story, enjoy!
To find out more about Luke and what he has going on at Stay n Play click here now
Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click here now to grab a ticket.
If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now
To apply to join Dom's Diamond private coaching program click here now