How to leverage your book to build your business, influence, and client base, with Ben Gioia
Release Date: 09/27/2023
Why Sales Data is Failing & How to Fix It
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Most sales teams are working with bad data—and it’s costing them revenue. In this episode of the Measure Success Podcast, Robert Kall, CEO of Cien, explains how AI-powered sales intelligence is helping companies clean up their CRM data, improve forecasting, and drive more conversions. Key insights: ✅ How bad sales data hurts revenue growth ✅ Why most CRM data is inaccurate—and how to fix it ✅ How AI helps sales teams improve forecasting and performance If you want to eliminate bad sales data and unlock more revenue, don’t miss...
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Successful Sales Strategies That Actually Work
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Scaling a business takes focus, consistency, and the right people. Gui Costin, founder of Dakota, built a $40 billion sales and marketing firm by staying committed to long-term strategy and execution. In this episode, he shares how he grew his business, built an effective sales team, and created a system that works. Key insights: ✅ Why most sales teams fail and how to fix it ✅ The key to building a business that scales ✅ How private equity firms can raise more capital If you’re serious about growing your company the right way,...
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How to Build a Business That Makes a Difference
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A sock company that changes lives? Yes. John and Mark X. Cronin, the team behind John’s Crazy Socks, prove that a business with heart can also be a business that thrives. In this episode, they share their journey from a small startup to a global brand, all while prioritizing inclusion, impact, and customer happiness. Key insights: ✅ How a simple idea became a multi-million dollar business ✅ Why purpose and giving back drive growth ✅ What businesses can learn from their customer-first approach If you want to build a company that stands for...
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How to Grow Your Startup with Smart Branding
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Small businesses and startups need strong branding to stand out and grow. Jason Sherwood joins the Measure Success Podcast to explain why branding isn’t just about logos—it’s about creating trust, recognition, and customer loyalty. Key insights: ✅ Why branding matters for small businesses ✅ How to build a brand that attracts customers ✅ The biggest branding mistakes startups should avoid If you want to turn your business into a recognizable brand, this episode is packed with insights you can apply today. !
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The Truth About Starting a CPA Firm
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Going from a big firm to building your own CPA business takes courage, strategy, and the right mindset. Frank Milone, co-founder of FML CPAs, shares his journey from working at Ernst & Young to running a successful accounting firm. He explains the key lessons, mistakes to avoid, and how small firms can thrive today. Key insights: ✅ Why he left a major accounting firm to start his own ✅ The biggest challenges in running a CPA business ✅ How small firms can compete and grow If you’ve ever thought about starting your own business, this episode will...
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How to Identify High-Drive Sales Talent
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Hiring a great salesperson isn’t luck—it’s science. In this episode, Dr. Christopher Croner explains how companies can identify high-drive salespeople before they make a bad hire. He breaks down the psychology behind top-performing sales reps and how to build a team of closers. Key insights: ✅ The three essential traits of elite salespeople ✅ Why traditional hiring methods fail in sales ✅ How to predict whether a candidate will succeed If you want to stop guessing and start hiring salespeople who can close, don’t miss this...
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The Four-Leaf Growth Model for Business Leaders
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Growth without purpose leads to burnout and misalignment. In this episode of the Measure Success Podcast, Mark Mears explains why purpose-driven growth is the key to building successful businesses and engaged teams. He introduces the Four-Leaf Growth Model, a framework designed to help leaders create businesses that thrive and leave a lasting impact. Key insights: ✅ Why businesses need a clear purpose to grow sustainably ✅ The connection between leadership, culture, and profit ✅ How the Four-Leaf Growth Model drives long-term success If...
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Why Great Branding Matters for Your Business
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Your brand is more than a logo—it’s the feeling people get when they interact with your business. In this episode, Jason Sherwood shares how businesses can build a bold, recognizable brand that attracts and retains customers. Key insights: ✅ Why branding is the foundation of business growth ✅ How to design a brand that stands out ✅ The biggest mistakes businesses make with branding If your business isn’t getting the recognition it deserves, this episode will help you refine your brand strategy for better results. Interested in being a...
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How to Create a Culture of Trust and Accountability
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You Need to Know Key CFO Strategies
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info_outlineWhat happens if someone writes the best book on the planet… but no one ever finds out about it? For anyone who has a message, idea, or project to share with the world, a crucial piece of the puzzle is actually *marketing* it. And in a current publishing world more complex — and more accessible — than ever, it helps to have an expert by your side. Our latest guest is that expert.
Ben Gioia is a three-time best-selling author, podcast, and international radio show host who helps folks make an impact as an expert with their book, enjoy 5-figure speaking fees, and get leads, clients, and partners before publishing. He’s trained hundreds of millionaires and helped a Fortune 100 create a mindfulness video game for 20,000 employees.
Tune into the full episode for more on the tools Ben teaches authors for writing and marketing their book projects, what writers should know about self-publishing vs traditional publishing, why a book can be an effective business card, and a lot more.
Here’s a Glimpse of What You’ll Learn:
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How Ben helps clients accelerate the book-writing process and get to a first draft in as little as 5 weeks
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How to figure out pricing as a service provider or businessperson, depending on the value you bring your clients
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What Ben means when he says that authors should use their books to start the conversations with clients
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Some of the misconceptions of self-publishing and the downsides of traditional publishing
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Why “if you build it they will come” is a bad strategy for marketing your book, plus more details about cost for self-publishing a book in today’s age
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How to “make your brilliance relevant” for the masses
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The one thing Ben has his authors do first when it comes to marketing their books
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Why Ben’s process “stirs the pot really fast” — and why people should ride that wave
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How Ben measures success with his book-writing clients
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Why “smiling” is on the list of habits Ben has tried to integrate into his life to be his best self
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What makes Ben say, “holy crap, the Buddha!” — plus an important book recommendation from his own life
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More about Ben’s upcoming event to help people market their books and podcasts
Resources Mentioned in This Episode:
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“Old Path White Clouds: Walking in the Footsteps of the Buddha” by Thich Nhat Hanh
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Buy a copy of “Lost at CEO: An Entrepreneur’s Guide to Strategy” by Carl J. Cox