Revolutionizing HVAC Maintenance through Technology w/ Brian Feenie and Ben Reed
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Release Date: 11/08/2023
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
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info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
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info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
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info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
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info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
AI is moving faster than most service businesses can keep up with. Voice agents. Text automation. Follow-up systems. AI sales emails. Predictive messaging. But here’s the real question: How do you use AI to convert more leads without losing the human touch? In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Ryan Fenn, CEO at CHIIRP, to break down what’s actually working in AI-driven lead conversion right now. They dive into: Why speed to lead still wins (and why seconds matter) How one word in your follow-up could be killing 90 percent of your...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Scaling a home service business is not just about running more ads or getting more leads. It is about building a real company with the right marketing strategy, the right people, and a presence that customers trust. In this episode of Service Business Mastery, Tersh Blissett sits down with Jen McKee, founder of Kee Hart Marketing, to break down what it really takes to grow and scale in today’s market. Jen shares why video is now one of the most overlooked opportunities in home services, how Google is indexing videos across platforms, and why contractors must stop treating social media like...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
AI is transforming home services. It is changing dispatching, marketing, scheduling, follow-ups, and even customer communication. But there is one thing AI still cannot do. Build a real team. In this episode of Service Business Mastery, Tersh Blissett and Joshua Crouch sit down with Scott Stolze, from GrwX Labs, to break down the human side of leadership and communication. These are the skills that separate average service businesses from elite ones. You’ll learn why authenticity is becoming the new competitive advantage, why leaders must create psychological safety, why quiet technicians...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
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info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
In this episode of the Service Business Mastery Podcast, host Tersh Blissett sits down with Ari Meisel, Founder of Less Doing and creator of the Optimize, Automate, Outsource framework. Ari is a globally recognized expert in business automation, productivity systems, and operational efficiency, with deep hands-on experience in the construction and skilled trades. Ari shares how extreme burnout and a Crohn’s disease diagnosis forced him to redesign how he worked, leading to a system that allowed him to reclaim time, reduce stress, and build a business that runs without constant owner...
info_outlineService Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
If you’re in the skilled trades like HVAC, plumbing, electrical, or any service where the phone rings with “Hey, my system isn’t working,” this episode of SBM, “What Homeowners Actually Want” with Zachary Dearing, co-founder of Mantel, breaks down real homeowner insights pulled directly from Mantel’s survey data. The conversation translates the findings of the Mantel's survey "Homeowner Shopping Attitudes Report 2025" (https://www.usemantel.com/survey) into practical takeaways, making it a cheat sheet into how homeowners think, choose, and spend. Here’s why you should listen,...
info_outlineAre outdated practices holding back the HVAC industry from reaching its full potential?
In this episode of Service Business Mastery, hosts Tersh Blisset and Joshua Crouch delve deep into the world of HVAC maintenance and how cutting-edge technology is reshaping the customer experience and the growth of HVAC businesses. We have the pleasure of welcoming Ben Reed and Brian Feenie from Measure Quick, a leading software solution for HVAC professionals.
Ben and Brian have a combined experience of over 40 years in the home services and HVAC industries. They are passionate advocates for using technology to drive efficiency and enhance customer interactions. Are you eager to explore how technology can revolutionize the HVAC maintenance industry? If so, this episode of the Service Business Mastery Podcast is a must-listen!
SHOW NOTES
Here's a breakdown of what you can expect in this episode:
- [0:00] - Introduction: Tersh and Joshua set the stage for the episode, highlighting the importance of Measure Quick in the HVAC industry.
- [2:15] - MeasureQuick: The hosts discuss how the Measure Quick app helps junior technicians gather crucial information and data for clients.
- [4:30] - Shoutouts to Podcast Partners: Sera, Upfrog, CompanyCam, Copeland, and Interplay Learning are acknowledged as valuable supporters of the podcast.
- [5:45] - Upcoming SBM Content: The hosts tease future episodes and upcoming guests, including Billy from Billy Go and representatives from Copeland Compressors.
- [7:15] - Guests’ Self Introduction: Brian and Ben from Measure Quick introduce themselves, sharing their extensive experience in the home services and HVAC industries, as well as their passion for using technology to improve the industry.
- [9:30] - HVAC Business Challenges: The hosts and guests delve into the challenges faced by technicians in convincing business owners to invest in Measure Quick and adopt technology solutions.
- [12:15] - The HVAC industry's struggles: misaligned incentives and perspectives are explored, along with the prioritization of homeowners' expenses and the need for thorough maintenance checks.
- [15:45] - Industry Assumptions: The hosts and guests shed light on old habits and assumptions that hinder progress in the industry and emphasize the value of technology in improving maintenance contracts.
- [19:00] -Full Stack HVAC: This concept is introduced as a way to address gaps in business operations and optimize efficiency, with a focus on standardization, customer value, and company valuation.
- [22:00] - Trust: The importance of trust in increasing revenue and conveying value to customers in the absence of face-to-face interactions is discussed, along with the affordability and benefits of using Measure Quick.
- [25:30] - Guest Announcements: Guests Brian and Ben share upcoming announcements and improvements to the Measure Quick app, as well as their openness to feedback from listeners.
- [29:15] - Episode Conclusion: The hosts express their gratitude to the guests and tease future episodes, encouraging listeners to stay tuned for more valuable content.
If you're looking to level up your skilled trades service business, gain insights into home service businesses, or simply expand your knowledge in the field, this episode is a must-listen. Tune in to the Service Business Mastery Podcast and unlock the truth about HVAC maintenance!
Resources And People Mentioned:
This episode is kindly sponsored by:
- Sera (visit their website)
- UpFrog (visit their website)
- Copeland (visit their website).
- CompanyCam (visit their website)
- Interplay Learning (visit their website)
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