Why Great Branding Matters for Your Business
Measure Success Podcast
Your brand is more than a logo—it’s the feeling people get when they interact with your business. In this episode, Jason Sherwood shares how businesses can build a bold, recognizable brand that attracts and retains customers. Key insights: ✅ Why branding is the foundation of business growth ✅ How to design a brand that stands out ✅ The biggest mistakes businesses make with branding If your business isn’t getting the recognition it deserves, this episode will help you refine your brand strategy for better results. Interested in being a...
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How to Create a Culture of Trust and Accountability
Measure Success Podcast
A business is only as strong as its team. Sean Glaze has worked with leaders across industries to improve teamwork, accountability, and communication. In this episode, he shares the mindset shifts and strategies needed to turn a group into a high-performing team. Key insights: ✅ Why most teams fail to work together effectively ✅ How to create a culture of trust and accountability ✅ The key to improving communication and team alignment If your team struggles with misalignment, lack of engagement, or poor collaboration, this episode will help you fix...
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You Need to Know Key CFO Strategies
Measure Success Podcast
Growth is exciting—but without strong financial strategy, it can lead to cash flow issues and missed opportunities. Jody Grunden, co-founder of Summit CPA, explains how Virtual CFOs help businesses scale without financial blind spots. Key insights: ✅ How forecasting helps businesses avoid financial pitfalls ✅ The most common cash flow mistakes—and how to fix them ✅ Why strategic CFO planning leads to long-term success If you want to scale with confidence and financial clarity, don’t miss this episode. Need CFO services? ! Connect...
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Greatest Cost of Tariffs on American Business
Measure Success Podcast
New U.S. tariffs have created real risks for businesses, but they’ve also opened a path for opportunity. In this episode, economist Dr. Bill Conerly joins us to explain the ripple effects of the tariff policy—from pricing pressure to supply chain shifts. We talk through how leaders can stay calm, analyze real risks, and take decisive action. You’ll learn: How tariffs affect pricing and demand What supply chain and labor issues matter most right now Practical steps for staying competitive under pressure Don’t wait to react. Listen now and lead with clarity. Let 40 Strategy help...
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How to Build a Winning Sales & Revenue System
Measure Success Podcast
Revenue growth isn’t about luck—it’s about having the right strategy. Mark Osborne has helped businesses scale faster by fixing broken sales processes. In this episode, he shares what works—and what doesn’t—when it comes to predictable revenue growth. Key insights: ✅ Why most businesses struggle with sales conversion ✅ How to build a scalable and repeatable sales system ✅ The key to aligning marketing and sales for faster growth If your sales pipeline feels unpredictable, this episode will show you how to create a system that works...
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Why Now is the Best Time to Be an Entrepreneur
Measure Success Podcast
Business success isn’t just about working harder—it’s about understanding the trends shaping the future. In this episode, Lewis Schiff shares the three mega trends that are changing the way entrepreneurs create value and grow businesses. Key insights: ✅ Why now is the best time to be an entrepreneur ✅ How to leverage intellectual property for business growth ✅ The role of technology in scaling smarter, not harder If you're looking to future-proof your business and increase its value, this episode is for you. Need help with your numbers? Book...
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How to Communicate Strategy That Drives Results
Measure Success Podcast
Strategy means nothing if your team doesn’t understand it. Dr. Michael Gerharz helps leaders simplify complex ideas so they can inspire action. In this episode, he explains why most strategies don’t translate into execution and how to communicate with clarity. Key insights: ✅ Why leaders overcomplicate their message ✅ The power of clarity in strategic communication ✅ How to align teams and accelerate execution If your message isn’t getting through, it’s time to make strategy simple and actionable. Subscribe to our . Connect...
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What Is the Best Strategy That Changes Everything
Measure Success Podcast
Strategy without action is just a wasted plan. In this episode, Dr. Thomas D. Zweifel, author of Strategy in Action, explains why most strategies fail before they even start—and how leaders can fix this gap. Key insights: ✅ The biggest mistakes organizations make in planning ✅ Why leaders struggle to execute strategy ✅ How to align teams for faster results If you want to close the gap between planning and action, this episode is a must-listen. Interested in being a Trusted Partner with 40 Strategy? Connect with Dr. Thomas:...
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How to Build Integrity in Business & Life
Measure Success Podcast
Why does accountability feel like an attack? Because most people aren’t ready to be 100% responsible for their actions. In this episode, Jeffrey Klubeck, author of The Integrity Game®, explains how integrity is more than just keeping your word—it’s about fully aligning your actions with your values. Key insights: ✅ The two biggest misconceptions about integrity ✅ Why accountability often triggers ego defense ✅ How to create a culture where follow-through is the norm Success in business and leadership isn’t about talking about...
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The Magic Power of Service In Business & Life
Measure Success Podcast
What happens when you reach success but still feel empty? Bill Carmody knows that struggle firsthand. Despite building a seven-figure business, he realized that more money wasn’t the answer. In this episode, Bill shares the mindset shift that changed everything—moving from scarcity to abundance and service over self-interest. Key takeaways: ✅ Why "more" doesn’t always mean better ✅ How service and purpose create true success ✅ The three myths that keep people trapped in scarcity Interested in becoming a podcast sponsor? If you want...
info_outlineIt’s no secret that we live in a noisier (internet) world than ever. Customers could potentially need to see something about your organization a dozen times or more before even realizing that you exist — much less buy from you. The marketing world is saturated with endless messages, offers, and content. So how do you stand out from the crowd?
Our latest guest is someone who guides business owners on exactly that. Riaz Kanani is a serial entrepreneur returning to the B2B world to build a go-to-market platform for the new buyer.
Listen to the full conversation for more on the evolution of marketing over the last several years, how to make sure people actually pay attention to your emails and content pieces, what the impact of generative AI could look like in this industry, and a lot more.
Here’s a Glimpse of What You’ll Learn:
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More about the genesis of Riaz’s company, Radiate B2B, how it’s evolved, and what the organization does now
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How to stand out from the noise when it comes to email and content marketing
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The importance of understanding who you’re marketing to (not just *what* you’re marketing)
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Why so many of Riaz’s clients end up saying, “Oh, it’s *that* easy.”
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Why Riaz didn’t take a break from entrepreneurship and working after he successfully built and sold his first company
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The impact that generative AI has had on Riaz’s company, the industry as a whole, and how he expects the technology to evolve in the future
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Why Riaz doesn’t typically do any of the self-improvement advice he sees every day on the internet — and the two concepts that he relies on instead
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The power of understanding yourself *and* your “why”
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How Riaz measures success in both his professional and personal life — and why he plans his personal life up to 10 years out
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Why Riaz says that most people behave illogically — and how that relates back to several of his recommended books
Resources Mentioned in This Episode:
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“The Illusion of Choice: 16 ½ Psychological BIases That Influence What We Buy” by Richard Shotton
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“Drive: The Surprising Truth About What Motivates Us” by Daniel H. Pink
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Buy a copy of “Lost at CEO: An Entrepreneur’s Guide to Strategy” by Carl J. Cox