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#441 - Jim Kraus gets REAL about what influences Buyers most?

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Release Date: 01/08/2024

#447 - Arsh Sanwarwala gets REAL about Data-Driven And High-Converting Websites show art #447 - Arsh Sanwarwala gets REAL about Data-Driven And High-Converting Websites

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Investing in a website that is not optimized for conversions is like pouring water into a leaky bucket with a hole in it. You are likely spending thousands of dollars on your digital marketing efforts, all to have your website not properly optimized to convert that traffic into buyers. Acquiring traffic is becoming increasingly expensive and competitive every single day. With the increased cost of customer acquisition, it’s crucial that your brand converts as many visitors into buyers as possible. That’s where ThrillX comes in. We are a Canadian-based UX/UI Design and Conversion Rate...

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#446 - Deanna Shimota gets REAL about Helping HR tech companies break through the clutter to achieve bigger growth. show art #446 - Deanna Shimota gets REAL about Helping HR tech companies break through the clutter to achieve bigger growth.

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As a fellow CEO and marketing leader, I know the pressure you face to scale your HR tech company. Hitting your growth targets likely keeps you up at night. You need your marketing firing on all cylinders to build awareness, create demand and drive revenue. But it's not delivering the results you expected. At GrowthMode Marketing, we focus on helping HR tech companies like yours achieve their ambitious growth goals. We know it takes long-term vision and commitment to stand out in the extremely crowded HR tech space. And it requires a modern approach aligned with how today's prospects...

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Life Is Too Short To Struggle To Get Clients.   Feeling frustrated? I’ve been there. You shouldn’t have to waste your life figuring it all out on your own. You were designed for more and you know it. You deserve a simple plan that works. Success is simpler than you think. – Jermane    

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#444 - Josh Fuller gets REAL abou DX + Brand + People show art #444 - Josh Fuller gets REAL abou DX + Brand + People

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After spending the last decade leading engagements with outstanding studios like Deloitte Digital and SpireDigital, and then moving into the startup world with groups like HumanCode and Helix, I’m thrilled to again be returning to my roots of independent product and creative consulting. Focusing on brand strategy and creation, digital product and design engagements.

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#443 - Milan Kordestani gets REAL about cultivating conscious capitalism and collaborative consensus to drive society forward show art #443 - Milan Kordestani gets REAL about cultivating conscious capitalism and collaborative consensus to drive society forward

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I'm a Gen Z entrepreneur, Wall Street Journal Best Selling author, and 4x startup founder with a distinct focus on driving social impact through business and technology. Starting off as the co-founder behind a range of startups including Audo, Nota, The Doe, and Guin Records, I soon realized the need for a unified platform to nurture these socially conscious projects. This led me to establish Ankord Labs, a venture studio designed to incubate my own startups as well as future conscious companies. Ankord Labs serves as the epicenter of my diverse portfolio, incubating transformative startups...

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✔️ To Book A Free Leadership Strategy Call & Get A Custom New Manager Training Blueprint https://calendly.com/manufacturing-leadership-strategy/free-leadership-strategy-session 𝙄𝙛 𝙮𝙤𝙪 𝙖𝙧𝙚: 👉 A senior Operations leader in manufacturing (𝘾𝙊𝙊, 𝙑𝙋, 𝘿𝙞𝙧𝙚𝙘𝙩𝙤𝙧, 𝙚𝙩𝙘.) looking to train new managers & supervisors into effective leaders with Millennial & Gen-Z focused leadership training. ✔️ 𝐖𝐡𝐨 𝐰𝐞’𝐯𝐞 𝐡𝐞𝐥𝐩𝐞𝐝: 👉 Organizations promoting technical workers into...

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#441 - Jim Kraus gets REAL about what influences Buyers most? show art #441 - Jim Kraus gets REAL about what influences Buyers most?

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**WHAT WE DO** We develop insights into what buyers need to know and experience before they will invest in your solution. These insights are 100% fact-based and developed through in-depth interviews with recent buyers. Buyer personas take all the guesswork out of marketing and sales by revealing your buyers: 1 - Priority Initiatives - what triggers buyers to look for your solution now 2 - Success Factors - results that buyers expect from their investment 3 - Perceived Barriers - purchase fears and concerns that they have 4 - Decision Criteria - criteria buyers use to evaluate their options 5...

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#440 - Shachar Meron gets REAL about Shaping brands and minds show art #440 - Shachar Meron gets REAL about Shaping brands and minds

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As a teacher: "Show up. On time. Ask questions. Take notes. Try." As a copywriter: "History is written by the writers." As a creative director: "I'll have a Jack on the rocks." As a strategist: "What's puzzling you is the nature of my game." As an agency owner: "Be who you say you are." As a cartoonist: "Thank you for your vote."   https://bluegreenbranding.com/

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#439 - Jen Heard gets REAL about Downsizing and Changing the World show art #439 - Jen Heard gets REAL about Downsizing and Changing the World

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Jennifer Heard is a founder of an app that helps people donate their unwanted items to charities, and a full-time organizational consultant for home and small businesses. She has an MBA from University of Detroit Mercy, a certificate in global leadership from Thunderbird School of Global Leadership, and is fluent in Spanish. With over 20 years of experience in the organizing and coaching field, Jennifer has a passion for helping busy families and professionals achieve their goals and optimize their time and resources. She has worked with diverse clients and industries, providing marketing and...

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#438 - David CM Carter gets REAL about How the Entelechy Academy Limited is changing the World  show art #438 - David CM Carter gets REAL about How the Entelechy Academy Limited is changing the World

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**WHAT WE DO**

We develop insights into what buyers need to know and experience before they will invest in your solution.
These insights are 100% fact-based and developed through in-depth interviews with recent buyers.
Buyer personas take all the guesswork out of marketing and sales by revealing your buyers:

1 - Priority Initiatives - what triggers buyers to look for your solution now
2 - Success Factors - results that buyers expect from their investment
3 - Perceived Barriers - purchase fears and concerns that they have
4 - Decision Criteria - criteria buyers use to evaluate their options
5 - Buyer's Journey - steps, people involved, resources trusted

Use these insights to develop strategies and messaging that influence buyers at each stage in the funnel.

**RESULTS YOU CAN EXPECT**
(client testimonials):

“It's like getting the answers before the test! Because we’re using the language of customers and focusing on their priorities, we’ve engaged 8,100 new buyers this year, nearly doubling the 4,400 from all of last year.” (CMO)

“The pipeline experienced triple-digit growth from the new messaging. Our sales reps really appreciate it. We're making their lives easier because we’re telling them how to win!” (VP, Product Marketing)

“At a recent trade show, our biggest competitor was across the aisle. When visitors came to our booth, they asked what made us different. We were ready – the persona work made it easy to communicate differentiation. It was the most successful trade show we’ve ever done!” (SVP, Marketing)

“The insights told us what to say and not to say. It contributed to a new tagline and a deep awareness of buyer journey stages. It helped us build specific marketing elements for different stages: what to say to whom, when.” (CMO)

“We streamlined our messaging to the most important touchpoints, to the kind of education buyers actually want. Now we can say to our colleagues, ‘These are the messages we need to say and why.’” (Director, Brand Marketing)

**NEXT STEPS**

Contact us to learn more; we'd love to hear about your buyer persona needs.
https://buyerpersona.com/contact-us.