Search Engine Optimisation Ranking Factors - The Marketing and Sales Show - The Daniel Latto Podcast Show - Season 9 Episode 25
Release Date: 01/26/2024
The Daniel Latto Podcast Show
Self doubt rarely looks dramatic. It shows up as hesitation, second guessing, and waiting until you feel ready. Most people believe confidence comes first and action comes after. That belief is exactly what keeps them stuck. In this live podcast episode, I’ll break down: • Why confidence is built through action, not thinking • How overthinking becomes avoidance • Why certainty never appears before you move Join my 3 Day Breakthrough Masterclass for those ready to turn clarity into momentum. Register here: https://daniellatto.co.uk/masterclass/
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Most businesses aren’t doing enough marketing. They’re doing one or two pieces, and expecting it to behave like a full system. They post content, but there’s no follow up. They run ads, but there’s no relationship built. They collect emails, but there’s nothing consistent going out. In this livestream, I’ll break down where each part of marketing actually sits, and what job it’s meant to do. If you want this put together properly, as one joined system that runs week in, week out, you can see how we build it here: https://daniellatto.co.uk/growthenginepackage/
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At some point, everyone sets goals they genuinely care about. They’re motivated. They’re clear. They tell themselves, this time it’s different. And then for no reason… it fades. In this livestream, I’m breaking down why people fail to stick to the goals they once wanted, even when those goals really mattered to them at the time. I’ll also share details of a free 3 day masterclass (1 hour per day) designed to turn clarity into action and rebuild momentum fast. 👉 Join the next 3 Day Breakthrough Experience Masterclass here:
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You already know what to do. You’ve watched the videos, saved the posts, and told yourself you’ll start soon. But knowing and doing are not the same thing. This session is about closing that gap. No fluff, no motivation hype, just clear thinking, discipline, and momentum. If you’re stuck, not because you’re confused but because you’re hesitating, this is for you. Legends Coaching exists to help you move from intention to execution, consistently, calmly, and without burning out. Join us and start acting like the person you already know you can be.
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As a business owner, skipping workouts might seem harmless. But the truth is, your body is the foundation for your energy, focus, and results. In this episode, I break down the real cost of neglecting your fitness. Lower energy. Reduced stamina. Weaker confidence. Poorer decision-making. And yes, it affects your business results too. I’ll share why making training non‑negotiable in my own life, including CrossFit, has changed how I show up in business and day‑to‑day life. This isn’t about chasing a perfect physique. It’s about building strength, confidence, and the stamina to lead...
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You already know the answers. You should be in the gym. You should be eating better. You should be posting more, building your business, showing up like a leader. But you’re not. In this episode, we break down the real reason most men stay stuck, and it has nothing to do with time, motivation, or willpower. It’s about identity. The version of you you’re still operating from. The one that’s locked into old patterns, bad habits, and lower standards. If you want new results, you need a new operating system. I’ll walk you through what’s actually required to shift...
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Attention is becoming the most valuable asset in business. Not followers. Not views. Attention. In this livestream, we’re breaking down why 2026 will reward the people and businesses who understand how to earn, hold, and convert attention in a crowded digital world. We’ll cover: • Why attention is replacing money as the real currency • What platform saturation really means for your growth • How short-form content opens doors, but long-form builds trust and sales • Why chasing algorithms is a losing game • How owned audiences will outperform paid ads alone • What it takes to...
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In todays podcast show, I'm going to talk about why you (and your business) needs to be everywhere online. Being seen is vital for building relationships, and closing more sales. If you want a hand, book a strategy call - http://daniellatto.co.uk/workwithme
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Today I’m going live to break down a recent case study where we rescued a client’s website. They came to us after being let down by another agency. The site looked fine at a glance, but the user journey was broken. The header did not match the main site, the footer was full of missing links, products were hidden across multiple pages and the key actions were buried where customers could not find them. All of this stuff is important when you want your business to work properly and close more clients / sales. If you want to speak about your website - fill in our form...
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A new year isn’t about starting over, it’s about stepping forward with clarity. In this New Year’s Day episode, I talk about how to make 2026 the year things finally start to click. We cover - building simple daily habits that compound, - raising your personal standards, and - choosing who you want to become before life gets busy again. It’s about letting go of what’s behind you, focusing on what actually matters, and creating momentum that feels calm, confident, and intentional. If you want 2026 to feel more aligned, more successful, and more in...
info_outlineBrief Summary
In this part of our conversation, we discuss the crucial role of quality backlinks in search engine optimization and emphasize the effectiveness of guest blogging on relevant websites. We also highlight the importance of user experience, including site speed and easy navigation. Additionally, we stress the significance of original and high-quality content that brings value to users and is tailored to their search queries. For any questions or assistance with search engine optimization, we encourage listeners to reach out to us. Don't forget to like and subscribe for more valuable insights.
Long Summary
In this part of the conversation, we delve into key shortcuts that can help listeners grow their wealth and income while also increasing their time off. We kick off the discussion by exploring the crucial role of backlinks in search engine optimization ranking factors. I stress the significance of quality backlinks and caution against the practice of purchasing or acquiring irrelevant ones, as they simply won't yield the desired results. Alternatively, I suggest the possibility of engaging in guest blogging on relevant websites, which can prove to be an effective strategy.
Furthermore, I point out that while requesting backlinks from other websites can be fruitful, an even better approach is to offer value to these websites and reach out to those whose existing backlinks are no longer functional. This personalized and targeted method tends to yield higher success rates. We also touch upon the importance of producing high-quality content and how it can organically attract natural backlinks from other reputable websites.
Moving on from backlinks, we shift our focus to another critical ranking factor—user experience. In particular, we emphasize the significance of site speed and ease of navigation. I share a personal anecdote of encountering outdated and clunky websites on my mobile device, highlighting how such experiences can turn users away. Google recognizes this user behavior, and websites that can keep users engaged for longer periods are more likely to rank higher in search results. To achieve this, it is essential to make your website "sticky" and work towards reducing bounce rates. Additionally, having a mobile-friendly website with proper formatting and a secure SSL certificate is crucial for good search engine optimization.
We then delve into the significance of original and high-quality content. I stress the fact that copying and pasting content from other websites is ineffective and easily identified by Google. To ensure content is considered original and of good quality, it is essential to edit and create unique content that truly brings value to users. Being relevant to users' search queries is also crucial, and we emphasize that the more specific and tailored your articles are to the keywords you aim to rank for, the better chance you have of appearing in search results.
To wrap up the conversation, I encourage listeners to reach out to us if they have any questions or require assistance with their search engine optimization endeavors. And as always, I express gratitude to our listeners for tuning in and remind them to like or subscribe to our podcast for more valuable insights.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
Search Engine Optimisation Ranking Factors - The Marketing and Sales Show - The Daniel Latto Podcast Show - Season 9 Episode 25