Search Engine Optimisation Ranking Factors - The Marketing and Sales Show - The Daniel Latto Podcast Show - Season 9 Episode 25

Brief Summary

In this part of our conversation, we discuss the crucial role of quality backlinks in search engine optimization and emphasize the effectiveness of guest blogging on relevant websites. We also highlight the importance of user experience, including site speed and easy navigation. Additionally, we stress the significance of original and high-quality content that brings value to users and is tailored to their search queries. For any questions or assistance with search engine optimization, we encourage listeners to reach out to us. Don't forget to like and subscribe for more valuable insights.

Long Summary

In this part of the conversation, we delve into key shortcuts that can help listeners grow their wealth and income while also increasing their time off. We kick off the discussion by exploring the crucial role of backlinks in search engine optimization ranking factors. I stress the significance of quality backlinks and caution against the practice of purchasing or acquiring irrelevant ones, as they simply won't yield the desired results. Alternatively, I suggest the possibility of engaging in guest blogging on relevant websites, which can prove to be an effective strategy.

Furthermore, I point out that while requesting backlinks from other websites can be fruitful, an even better approach is to offer value to these websites and reach out to those whose existing backlinks are no longer functional. This personalized and targeted method tends to yield higher success rates. We also touch upon the importance of producing high-quality content and how it can organically attract natural backlinks from other reputable websites.

Moving on from backlinks, we shift our focus to another critical ranking factor—user experience. In particular, we emphasize the significance of site speed and ease of navigation. I share a personal anecdote of encountering outdated and clunky websites on my mobile device, highlighting how such experiences can turn users away. Google recognizes this user behavior, and websites that can keep users engaged for longer periods are more likely to rank higher in search results. To achieve this, it is essential to make your website "sticky" and work towards reducing bounce rates. Additionally, having a mobile-friendly website with proper formatting and a secure SSL certificate is crucial for good search engine optimization.

We then delve into the significance of original and high-quality content. I stress the fact that copying and pasting content from other websites is ineffective and easily identified by Google. To ensure content is considered original and of good quality, it is essential to edit and create unique content that truly brings value to users. Being relevant to users' search queries is also crucial, and we emphasize that the more specific and tailored your articles are to the keywords you aim to rank for, the better chance you have of appearing in search results.

To wrap up the conversation, I encourage listeners to reach out to us if they have any questions or require assistance with their search engine optimization endeavors. And as always, I express gratitude to our listeners for tuning in and remind them to like or subscribe to our podcast for more valuable insights.

 

The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.

Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.

The podcasts covers three main areas

1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)

Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.

The Podcast is hosted by Daniel Latto.

Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.

You can contact Daniel Latto at his website at http://www.daniellatto.co.uk

Search Engine Optimisation Ranking Factors - The Marketing and Sales Show - The Daniel Latto Podcast Show - Season 9 Episode 25