How to do content marketing - The Daniel Latto Podcast Show - Season 9 Episode 26
Release Date: 01/27/2024
Businesses are cutting back, losing jobs and slowing down spending - here's what to do
The Daniel Latto Podcast Show
It feels like nobody has any money right now, and UK businesses are under real pressure. Job cuts are rising at the fastest pace in four years, retail and hospitality are being squeezed from both sides, and many firms are cutting back spending just to survive. In this livestream, we’ll break down: Why businesses are cutting back on jobs and spending How rising taxes, labour costs, and the cost-of-living crisis are driving the slowdown What this means for you as a business owner or entrepreneur Most importantly, what you can do right now to adapt, expand,...
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Facebook Ads : Total Setup + 30 Days Ads For Just £300!
The Daniel Latto Podcast Show
Looking for a reliable Facebook Ads Agency in London that can actually deliver results? Join me live as I reveal our brand new Growth Engine offer, designed for businesses that want more leads and sales without the stress of managing ads themselves. For just £300 (50% off the usual price), you’ll get: • A full Facebook Ads setup tailored to your business • 30 days of hands-on management from a dedicated Facebook Ads Agency London team • Funnel strategy, ad creatives, compliance checks and ongoing optimisation • Protection for your ad account with our Policy Shield system •...
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To market your business, you still need Ads, Content, Sales processes...
The Daniel Latto Podcast Show
To market your business successfully you need three things working together, Ads, Content, and Sales processes. In this live session I’ll break down how each of these drives growth, why missing one will hold you back, and how to align them so your business generates consistent leads and sales. If you are serious about growing your business and want help putting the right systems in place, let’s talk. 👉 Book a call with me here: Agency
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How to Build a Sales Process That Actually Converts
The Daniel Latto Podcast Show
In this short livestream, I explain how to build a sales process that actually converts. Running ads is only the first step. To turn clicks into clients, you need a complete system that combines nurture campaigns, outbound calls and clear follow-up. We will look at why so many businesses stop at lead generation and never move into lead conversion, and how you can avoid that mistake. From ad strategy to retargeting, from automated nurture to personal phone calls, I will show you how to create a sales process that keeps revenue flowing. Learn more here
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Why the 'planning' part of your business is vital for explosive growth
The Daniel Latto Podcast Show
Most business owners get caught up in the day-to-day of marketing, sales, and delivery, but overlook the most powerful lever for growth: planning. In this livestream, we’ll break down why the planning stage is not just admin, but the foundation of explosive business growth. You’ll discover how clear planning gives you direction, removes guesswork, and creates the momentum that pushes you ahead of the competition. If you’ve ever felt stuck or wondered why growth feels slow, this is the missing piece.
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Facebook Ads Agency Leeds - Testing Adverts is the BEST Way to Find Out What Works!
The Daniel Latto Podcast Show
Facebook Ads Agency Leeds - Testing Adverts is the BEST Way to Find Out What Works! You do not run an advert, press go, and expect 25 leads to turn up the next night. It just does not work that way. Advertising is a process of testing, learning, and refining. You need to go through the stage of finding out which adverts are going to work, which ones are not going to work, and which ones will get the clicks. Then there is another layer to consider. Getting clicks on an advert is one thing, but getting those clicks to actually convert into paying customers is something else...
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Edinburgh Fringe Festival Facebook Ads Agency Edinburgh Success - We turned £100 into £600!
The Daniel Latto Podcast Show
We ran one ad during the Edinburgh Fringe Festival for just £100 in ad spend and took on 2 new clients. Every month the client stays, they pay us £600 to manage and optimise their campaigns, and most clients stay for a few years ! Let us build your whole Facebook Ads Campaign for you to generate more leads: ready to launch, done properly, and with zero risk. ✅ We fix your Facebook Page setup ✅ We Build your campaigns ✅ We Create all your ads ✅ And Everything tested and ready to go Just £300 gets all of this in place. Then once you're ready, we activate and launch your campaigns...
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The "Paid Ads Mindset "To Quickly Generating More Leads For Your Business
The Daniel Latto Podcast Show
Want to generate more leads without relying on referrals, luck or lead brokers? In this livestream we’ll dive into the “Paid Ads” mindset and show you how business owners can flip the way they see advertising. Too many people treat Facebook Ads as a cost, when in reality they’re an investment that can create predictable growth. I’ll break down how to avoid the most common mistakes, how to test offers from as little as £10 a day, and why building your own system is better than renting leads from platforms like Bark or Checkatrade. If you’re looking for a Facebook Ads Agency that...
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Building a Sales Process in your business
The Daniel Latto Podcast Show
Most business owners think they have a sales funnel… but it’s missing the pieces that actually make it work. In today’s livestream, I’m revealing the 4 parts of a sales process that quietly turn strangers into paying clients: 1. The customer journey map nobody creates – Without this, you’re just throwing offers at people who don’t know you. 2. The “second offer” secret – Why your first offer should never be the one you want them to buy. 3. The pre-call follow-up that doubles show-up rates – The simple step that turns time-wasters into committed prospects. 4. The numbers...
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How to Get Found on Google in 14 Days, Without Spending a Penny on Ads
The Daniel Latto Podcast Show
Most new businesses stay invisible online for weeks or even months. In that time, competitors are snapping up the calls and sales that could have been yours. In this video, I’ll show you how to get found on Google in as little as 14 days without spending a penny on ads. You’ll learn the exact steps to appear on Google Maps and local search quickly and get in front of ready-to-buy customers. If you want to skip the trial and error and get it done fast and properly, take a look at our Google Launch Pack here: https://daniellatto.co.uk/googlemapslaunchkit/
info_outlineBrief Summary
In this conversation, we discuss the simplicity of content marketing and how it doesn't have to be complicated or fancy. The key is to create valuable content and share it on various platforms like Facebook, YouTube, and podcasts. We stress the importance of keeping it simple and not overthinking the process. You can grab your camera or phone and start recording your thoughts or insights. Content marketing is accessible to anyone, and it's the distribution that can come later. So don't hesitate, get started now and have a great day!
Long Summary
In this podcast episode, we delve into the world of content marketing. We discuss how people tend to make content marketing more complicated than it needs to be and emphasize the simplicity of the process. Content marketing boils down to creating valuable content and sharing it on various platforms such as Facebook, YouTube, and podcasts. It doesn't have to be extravagant or elaborate; you can simply grab your camera and start recording. We stress the importance of keeping content marketing simple: determine what you want to say, use your phone or video camera to film it, and then easily distribute it on platforms like Facebook, Twitter, LinkedIn, YouTube, and other podcast platforms.
We emphasize that content marketing doesn't have to be fancy or complicated; anyone has the ability to create content and share it widely. We acknowledge that some people may feel unsure about what to say, but encourage them not to overthink it. For example, in this podcast episode, we started with a simple headline and spoke off the cuff about what content marketing is. While we like to add editing and distribute the content to different platforms, we highlight that you can simply create content and upload it as is.
The key takeaway is to focus on creating the initial piece of content and then worry about distribution. We emphasize not overthinking the process, but rather grabbing your phone and starting to create content about your business or industry. It can be as simple as sharing your thoughts or insights. So, don't hesitate – get started now and have a great day!
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
How to do content marketing - The Daniel Latto Podcast Show - Season 9 Episode 26