Episode 335 - Breakthrough Marketing Secrets for Dog Trainers, with Nick Benger
The Poodle to Pitbull Pet Business Podcast
Release Date: 02/01/2024
The Poodle to Pitbull Pet Business Podcast
How do successful entrepreneurs make BIG breakthroughs in their pet business? More to the point, are you getting the help you need to elevate your thinking (and your vision, for where your business will go next?) See, for Dom this week has been all about helping others to move forward, AND I've been getting some help with my business challenges too. Many pet business owners are too stubborn or stupid to invest in the help they need. I regularly invest in coaching, consulting and masterminds, and this week after hosting my own mastermind I spent the day in Southampton with a...
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Are you struggling to keep up as your pet business grows? Worried that hiring more staff will lead to more headaches, not more profit? Curious about the strategies top pet business owners use to scale with confidence? In this episode, I sit down with Eve Molzhon from Dog Handler Academy to break down the game-changing strategies pet business owners can use to scale their operations while keeping control, profitability, and sanity intact. We uncover what works (and what doesn’t) when it comes to growing a sustainable, high-profit pet business such as expanding to multiple locations,...
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Are you working harder than ever but still not seeing the results you want? Have you moved on from 'best practices' and now need some new, innovative growth strategies? Wondering how some pet business owners scale with ease while others stay stuck? Curious if a mastermind could be the secret to unlocking your full potential? In this episode, I break down why masterminds are a game-changer for pet business owners who want clarity, accountability, and real growth. See, suurounfing yourself with the right people really does fast-track your success, and the right mastermind can also...
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Are you still in love with your pet business - or has the spark started to fade? How can you make pet owners fall head over heels for your services and choose YOU over the competition? And what can some of the greatest romantic movie moments teach you about standing out, marketing your services, and attracting dream clients? In this special Valentine’s themed episode, I share how to put the romance back into your pet business. Drawing lessons from iconic love stories like Dirty Dancing, When Harry Met Sally, and Jerry Maguire, I break down how to create marketing that makes dog owners...
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What happens when you put some of the most ambitious dog daycare owners in one room for two days? What business breakthroughs did attendees walk away with—and how can you apply them to your own pet business? Why premium pricing, memberships, and storytelling are the secret sauces to a thriving pet business? In this special episode, Dom Hodgson takes you behind the scenes of his first ever Dog Daycare Business Bootcamp, fresh off an intense and inspiring two days in Orlando. All attendees left fired up, full of ideas, and ready to make big moves in their...
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What’s the secret to running a pet business that clients rave about? How do you charge premium prices and attract the best clients? And why does stepping away from your business sometimes lead to the biggest breakthroughs? In this episode, I take you back in time to the highlights of my 2018 Bootcamp, packed with game-changing strategies to help you build a thriving, premium pet business. I’m also looking ahead to my Dog Daycare Business Bootcamp (happening next week in Orlando) and teasing what attendees can expect from two jam-packed days of business transformation. I’ve got a...
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What if you could finally stop being the bottleneck in your own business? How do you go from being hands-on, and worried about every little detail, to stepping back and still running a well-oiled machine? What do you need to turn your family pet business into a wealth generating machine? In this episode, I share the five crucial steps to building a business that grows while allowing you take a back seat. You need to move on from being someone who is locked in “I do everything myself” chaos, to adding carefully planned systems that will run your business smoothly without having...
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Are you sick and tired of dealing with penny pinching PITA customers who complain about your prices? Do you recognise that dogs need more than just a safe place to stay, but do you struggle to convince clients they should invest in enrichment upsells? Would you love to be able to attract affluent clients who value premium, personalized pet services? Then you need to tune in to this weeks podcast where I share how to offer an experiential enrichment program, that will dramatically increase your profits, and set you apart from your crummy competiton I break down how you can...
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What if you could transform your dog training methods with simple, science-backed techniques? How do operant and classical conditioning help you become a more effective trainer, handler, walker or groomer? And why are those first few training sessions so crucial to building trust and achieving long-term success? In this episode, I’m joined by Annie Grossman, owner of School for the Dogs in New York and author of How to Train Your Dog with Love and Science. Annie shares her journey from journalist to dog training expert, breaking down the core principles of behavior science and showing...
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What happens when you hire someone just like you - but can’t coach them? How can you ensure that you learn from this years mistakes, so you don't repeat them in 2025? In this festive episode, I’m joined by the amazing Eve Molzhon, founder of Dog Handler Academy, as we reflect on our big lessons from 2024, and give a sneak peak into some of the exciting things we have planned for next year. Eve opens up about the challenges of hiring and coaching a “mini-me,” the bold pivot to create an enrichment space for dogs who don’t thrive in group play, and how she’s turning her...
info_outlineThis week I'm talking to expert dog trainer, awesome podcaster and industry top dog, Nick Benger.
Nick spills the beans on his origin story, which involves his dog almost being ran over, he talks about the time he got serious about making dog training a career, and how dog trainers can create a profitable 'lifestyle' business IF they price and market their services correctly.
We also deep dive into his current business set-up, how he markets his services and he gives us the inside scoop on how he ended up working as an expert trainer on the Netflix show 'The Pack!'
Tune in to discover;
- Why Nick now thinks charging low prices actually puts off clients
- How Nick uses good old fashioned email marketing to fill his training classes
- Why dog trainers need a 'funnel' that moves clients from one service to another
- How his podcast helped him secure a job on a Netflix TV show!
- Why regularly increasing prices is crucial for dog trainers
- And much more...
You can find out more about Nick by listening to his awesome podcast, Dog Talk with Nick Benger, click here to listen now
Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now.
To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click here now
If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click here
If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on [email protected]. Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further.
If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now
To apply to join Dom's next level Diamond private coaching program click here now