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Business Focus In 2024 - The Business Growth Show - The Daniel Latto Podcast Show - Season 9 Episode 38

The Daniel Latto Podcast Show

Release Date: 02/16/2024

Building a Sales Process in your business show art Building a Sales Process in your business

The Daniel Latto Podcast Show

Most business owners think they have a sales funnel… but it’s missing the pieces that actually make it work. In today’s livestream, I’m revealing the 4 parts of a sales process that quietly turn strangers into paying clients: 1. The customer journey map nobody creates – Without this, you’re just throwing offers at people who don’t know you. 2. The “second offer” secret – Why your first offer should never be the one you want them to buy. 3. The pre-call follow-up that doubles show-up rates – The simple step that turns time-wasters into committed prospects. 4. The numbers...

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How to Get Found on Google in 14 Days, Without Spending a Penny on Ads show art How to Get Found on Google in 14 Days, Without Spending a Penny on Ads

The Daniel Latto Podcast Show

Most new businesses stay invisible online for weeks or even months. In that time, competitors are snapping up the calls and sales that could have been yours. In this video, I’ll show you how to get found on Google in as little as 14 days without spending a penny on ads. You’ll learn the exact steps to appear on Google Maps and local search quickly and get in front of ready-to-buy customers. If you want to skip the trial and error and get it done fast and properly, take a look at our Google Launch Pack here: https://daniellatto.co.uk/googlemapslaunchkit/

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4 Things Most Business Owners Get Wrong With Facebook Ads show art 4 Things Most Business Owners Get Wrong With Facebook Ads

The Daniel Latto Podcast Show

We speak to a lot of business owners who run their own Facebook Ads, and honestly, it’s frightening how much money gets wasted on the wrong type of ads, poor targeting, and weak offers. In this livestream, I’ll share the 4 biggest mistakes business owners make with Facebook Ads and how to avoid them. If you’d like to check out our 50% offer, click here: https://daniellatto.co.uk/fbads/

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Why most business owners are struggling with their marketing show art Why most business owners are struggling with their marketing

The Daniel Latto Podcast Show

In todays podcast show, we'll discuss: * Why the start / stop / start method of marketing is failing your business * Why a lack of planning is preventing your business from truly flying * People spend more per day on coffee than they do on ads - get started at £5 a day  * Why having a website but no offer / no traffic and no paid ads is literalliy killing your business Book a 15 minute call with me and lets hep you fix all of these things https://daniellatto.co.uk/workwithme

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When is a 'Lead' not a Lead! - What to watch out for with Lead Generation Companies show art When is a 'Lead' not a Lead! - What to watch out for with Lead Generation Companies

The Daniel Latto Podcast Show

I've heard 'leads' described in all sorts of ways to make it sound like there's a lot being generated. There's only a few things that we'll call a 'lead', and I'm going to run through what those are, and what those ARE NOT!

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Why Your Facebook Ads Probably Aren’t Working (And How to Fix Them!) show art Why Your Facebook Ads Probably Aren’t Working (And How to Fix Them!)

The Daniel Latto Podcast Show

In this podcast, I’m going to break down why your Facebook Ads aren’t working, and more importantly, how to fix them. If you want to speak with one of our team about your Paid Ads Campaign, sign up here and get a Free 15 Minute Strategy Call daniellatto.co.uk/workwithme It’s not just about the ad. For a campaign to actually work, every part of the funnel has to do its job. I’ll walk you through: * Why your ad isn’t getting clicks  * What your landing page needs do to stop losing traffic * How to actually get people to opt in * And the follow-up mistakes that kill conversions...

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Why trust is the most important KPI in 2025 show art Why trust is the most important KPI in 2025

The Daniel Latto Podcast Show

In a world full of noise, ads, automation, and AI… trust is the only thing that still moves the needle. In this livestream, I’ll break down why trust has overtaken clicks, impressions, and even conversions as the single most important KPI for any business that wants to grow in 2025. We’ll cover: Why buyers are savvier (and more sceptical) than ever How trust multiplies everything else in your funnel The content, strategies and touchpoints that actually build it What destroys it instantly And how to become the brand people choose even if you’re not the cheapest or the loudest If...

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Why Your Facebook Ads Probably Aren’t Working (And How to Fix Them!) show art Why Your Facebook Ads Probably Aren’t Working (And How to Fix Them!)

The Daniel Latto Podcast Show

In this livestream, I’m going to break down why your Facebook Ads aren’t working, and more importantly, how to fix them. If you want to speak with one of our team about your Paid Ads Campaign, sign up here and get a Free 15 Minute Strategy Call daniellatto.co.uk/workwithme It’s not just about the ad. For a campaign to actually work, every part of the funnel has to do its job. I’ll walk you through: Why your ad isn’t getting clicks What your landing page needs do to stop losing traffic How to actually get people to opt in And the follow-up mistakes that kill conversions before...

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What Your Digital Marketing Agency MUST Deliver in 2025 show art What Your Digital Marketing Agency MUST Deliver in 2025

The Daniel Latto Podcast Show

If you're working with a digital marketing agency (or thinking about hiring one), you need to know what good actually looks like in 2025. In this live session, we're lifting the lid on what a digital marketing agency should be doing for you to get results – not just taking your money and sending vague reports. We’ll cover: ✅ How your agency should be using client interviews to create meaningful, authentic content ✅ Why scheduled content and consistency still win in 2025 ✅ The role of paid ads (and what to expect from your budget) ✅ What real reporting looks like – not fluff ✅...

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How To Find AMAZING Property Deals in the UK 2025 Deal Sourcing Property in The UK show art How To Find AMAZING Property Deals in the UK 2025 Deal Sourcing Property in The UK

The Daniel Latto Podcast Show

In this episode, we’re diving deep into the world of deal sourcing in the UK property market. You’ll learn exactly what deal sourcing is, how to do it the right way, and how it can become a solid income stream – all without needing to own any property yourself. Whether you're completely new or already testing the waters, this episode is packed with insights, including: ✅ What deal sourcing really means and how it works ✅ The legal side – compliance and staying above board ✅ How to find motivated sellers and cash-ready buyers ✅ Tips for packaging and presenting your deals like a...

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Brief Summary

In this episode, we discuss the decline in mergers and acquisitions (M&A) due to business failures and reduced cash flow. The lack of opportunities and diminished incentives affect both businesses and our clients. We explore the importance of seizing opportunities now and effectively communicating the value of products or services. Despite challenges, there are still growth opportunities if businesses navigate with agility and strategic thinking. Thank you for joining us, and we appreciate your support.

Long Summary

In this episode of the Wealth Creation Podcast and the Business Growth Show, we dive into the topic of mergers and acquisitions (M&A) and its impact on the business world. The year 2023 has seen a decrease in M&A activity by a fifth compared to the previous year. This decline can be attributed to the increasing number of businesses going bust since 2022, resulting in fewer opportunities for M&A.

The lack of cash flow has also affected businesses looking to acquire other companies. With reduced economies of scale and decreased consumer spending, the incentive for mergers and acquisitions has diminished. Economies of scale, which include shared marketing, accounting, and supplier relationships, play a crucial role in expanding a business.

This downturn in M&A activity not only affects the business world but also has consequences for our clients. If their customers aren't buying, they can't afford our services. We have observed significant changes in our clients' businesses and marketplaces, with many of them valiantly trying to stay afloat amidst challenging times. However, there is a lag time between consumer spending and businesses catching up financially.

This lag time poses risks for struggling companies. If they run out of money, suppliers may lose patience and take legal actions, leading to their downfall. Furthermore, even if optimism increases and consumer spending rises, there is a backlog of bills that businesses need to settle, further delaying their recovery and ability to invest and grow.

Despite these challenges, seeking opportunities in M&A and preparing for the future can help navigate these obstacles. In the coming part of our conversation, we shift our focus to the upcoming election and its potential impact on businesses and the economy. We express optimism for change and suggest that a new government is needed to stimulate growth. While the markets usually prefer the Tories, we anticipate a period of optimism until Labour takes over. We highlight the lag time for optimism to kick in and the potential for increased cash flow and taxes as people start spending more.

We emphasize the importance of seizing opportunities now instead of waiting for optimism to return. It's crucial for businesses to effectively sell their products or services and communicate their benefits clearly. Clarity in business is essential to drive sales and ensure customers understand the value you offer. We discuss the need to position websites in a way that clearly communicates the benefits and the value of engaging in effective diagnostic conversations with potential customers.

In addition, we touch on the changing landscape of the UK and how business owners have the opportunity to focus on building their personal financial network. While we may not have the power to change the UK as a whole, we can make a difference on an individual level. We explore ideas for aiding the homeless population and delivering training funded by the council or provided for free.

In conclusion, we emphasize the need to get seen, get found, and sell effectively in 2024. It is crucial for businesses to have a clear and concise blueprint for their offerings and find innovative ways to communicate the benefits to potential customers. Despite the challenges and uncertainties, there are still opportunities for growth and success if we navigate this changing landscape with agility and strategic thinking. Thank you for joining us on this episode, and we appreciate your continued support.

The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.

Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.

The podcasts covers three main areas

1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)

Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.

The Podcast is hosted by Daniel Latto.

Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.

You can contact Daniel Latto at his website at http://www.daniellatto.co.uk

Business Focus In 2024 - The Business Growth Show - The Daniel Latto Podcast Show - Season 9 Episode 38