How to ensure business longevity in 2024 - The Daniel Latto Podcast Show - Season 9 Episode 49
Release Date: 03/04/2024
Building a Sales Process in your business
The Daniel Latto Podcast Show
Most business owners think they have a sales funnel… but it’s missing the pieces that actually make it work. In today’s livestream, I’m revealing the 4 parts of a sales process that quietly turn strangers into paying clients: 1. The customer journey map nobody creates – Without this, you’re just throwing offers at people who don’t know you. 2. The “second offer” secret – Why your first offer should never be the one you want them to buy. 3. The pre-call follow-up that doubles show-up rates – The simple step that turns time-wasters into committed prospects. 4. The numbers...
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How to Get Found on Google in 14 Days, Without Spending a Penny on Ads
The Daniel Latto Podcast Show
Most new businesses stay invisible online for weeks or even months. In that time, competitors are snapping up the calls and sales that could have been yours. In this video, I’ll show you how to get found on Google in as little as 14 days without spending a penny on ads. You’ll learn the exact steps to appear on Google Maps and local search quickly and get in front of ready-to-buy customers. If you want to skip the trial and error and get it done fast and properly, take a look at our Google Launch Pack here: https://daniellatto.co.uk/googlemapslaunchkit/
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4 Things Most Business Owners Get Wrong With Facebook Ads
The Daniel Latto Podcast Show
We speak to a lot of business owners who run their own Facebook Ads, and honestly, it’s frightening how much money gets wasted on the wrong type of ads, poor targeting, and weak offers. In this livestream, I’ll share the 4 biggest mistakes business owners make with Facebook Ads and how to avoid them. If you’d like to check out our 50% offer, click here: https://daniellatto.co.uk/fbads/
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Why most business owners are struggling with their marketing
The Daniel Latto Podcast Show
In todays podcast show, we'll discuss: * Why the start / stop / start method of marketing is failing your business * Why a lack of planning is preventing your business from truly flying * People spend more per day on coffee than they do on ads - get started at £5 a day * Why having a website but no offer / no traffic and no paid ads is literalliy killing your business Book a 15 minute call with me and lets hep you fix all of these things https://daniellatto.co.uk/workwithme
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When is a 'Lead' not a Lead! - What to watch out for with Lead Generation Companies
The Daniel Latto Podcast Show
I've heard 'leads' described in all sorts of ways to make it sound like there's a lot being generated. There's only a few things that we'll call a 'lead', and I'm going to run through what those are, and what those ARE NOT!
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Why Your Facebook Ads Probably Aren’t Working (And How to Fix Them!)
The Daniel Latto Podcast Show
In this podcast, I’m going to break down why your Facebook Ads aren’t working, and more importantly, how to fix them. If you want to speak with one of our team about your Paid Ads Campaign, sign up here and get a Free 15 Minute Strategy Call daniellatto.co.uk/workwithme It’s not just about the ad. For a campaign to actually work, every part of the funnel has to do its job. I’ll walk you through: * Why your ad isn’t getting clicks * What your landing page needs do to stop losing traffic * How to actually get people to opt in * And the follow-up mistakes that kill conversions...
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Why trust is the most important KPI in 2025
The Daniel Latto Podcast Show
In a world full of noise, ads, automation, and AI… trust is the only thing that still moves the needle. In this livestream, I’ll break down why trust has overtaken clicks, impressions, and even conversions as the single most important KPI for any business that wants to grow in 2025. We’ll cover: Why buyers are savvier (and more sceptical) than ever How trust multiplies everything else in your funnel The content, strategies and touchpoints that actually build it What destroys it instantly And how to become the brand people choose even if you’re not the cheapest or the loudest If...
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Why Your Facebook Ads Probably Aren’t Working (And How to Fix Them!)
The Daniel Latto Podcast Show
In this livestream, I’m going to break down why your Facebook Ads aren’t working, and more importantly, how to fix them. If you want to speak with one of our team about your Paid Ads Campaign, sign up here and get a Free 15 Minute Strategy Call daniellatto.co.uk/workwithme It’s not just about the ad. For a campaign to actually work, every part of the funnel has to do its job. I’ll walk you through: Why your ad isn’t getting clicks What your landing page needs do to stop losing traffic How to actually get people to opt in And the follow-up mistakes that kill conversions before...
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What Your Digital Marketing Agency MUST Deliver in 2025
The Daniel Latto Podcast Show
If you're working with a digital marketing agency (or thinking about hiring one), you need to know what good actually looks like in 2025. In this live session, we're lifting the lid on what a digital marketing agency should be doing for you to get results – not just taking your money and sending vague reports. We’ll cover: ✅ How your agency should be using client interviews to create meaningful, authentic content ✅ Why scheduled content and consistency still win in 2025 ✅ The role of paid ads (and what to expect from your budget) ✅ What real reporting looks like – not fluff ✅...
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How To Find AMAZING Property Deals in the UK 2025 Deal Sourcing Property in The UK
The Daniel Latto Podcast Show
In this episode, we’re diving deep into the world of deal sourcing in the UK property market. You’ll learn exactly what deal sourcing is, how to do it the right way, and how it can become a solid income stream – all without needing to own any property yourself. Whether you're completely new or already testing the waters, this episode is packed with insights, including: ✅ What deal sourcing really means and how it works ✅ The legal side – compliance and staying above board ✅ How to find motivated sellers and cash-ready buyers ✅ Tips for packaging and presenting your deals like a...
info_outlineBrief Summary
In this episode, I explore the current challenges businesses are facing in 2024, including financial strain and political uncertainties. I emphasize the importance of maintaining a strong social media presence to build trust with clients. Outsourcing content creation can help businesses stay visible and focus on core activities while driving engagement and sales. Prioritizing quality content is key to navigating market uncertainties and achieving growth in a dynamic business landscape.
Long Summary
In this episode, I discuss the challenges businesses face in 2024 and how to ensure survival amidst uncertainty in the market. Many businesses are struggling with decreased income, putting expenses on credit cards, and facing worries about the future. The uncertainty is compounded by political factors like upcoming general elections and the aftermath of years of pandemic and Brexit-related disruptions. Confidence in the marketplace has waned, making it crucial for businesses to inject confidence through consistent social media presence.
Being visible to clients through regular social media content is emphasized as a way to rebuild trust and engagement. The importance of staying in front of clients through content creation is highlighted, with personal anecdotes shared about maintaining visibility even amidst a busy schedule. The speaker acknowledges the challenge of balancing client work with producing content but stresses the significance of prioritizing content creation for business growth.
The speaker, who owns a digital marketing agency, urges businesses to leverage content creation services to alleviate the time-consuming nature of producing and distributing content. The suggestion to go live for just 10 minutes daily is proposed as a simple yet effective way to generate content that can be repurposed across different platforms. By delegating content creation tasks, businesses can focus on core activities while still ensuring a consistent online presence to attract and engage with potential clients.
The episode underlines the pivotal role of content in driving traffic, engagement, and ultimately sales. Content creation is positioned as the foundation for a successful sales funnel, with the ability to analyze content performance and make data-driven decisions for business growth. Despite acknowledging the common challenge of being too busy to create content, the speaker advocates for prioritizing content creation as the cornerstone of a successful marketing strategy. By investing time and resources into generating quality content, businesses can lay the groundwork for increased visibility, engagement, and profitability in the evolving market landscape.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
How to ensure business longevity in 2024 - The Daniel Latto Podcast Show - Season 9 Episode 49