The one simple trick to kickstart your sales process - The Daniel Latto Podcast Show - Season 9 Episode 52
Release Date: 03/11/2024
How to Make Email, Content, and Video Work Together, Not Against You
The Daniel Latto Podcast Show
Most businesses aren’t doing enough marketing. They’re doing one or two pieces, and expecting it to behave like a full system. They post content, but there’s no follow up. They run ads, but there’s no relationship built. They collect emails, but there’s nothing consistent going out. In this livestream, I’ll break down where each part of marketing actually sits, and what job it’s meant to do. If you want this put together properly, as one joined system that runs week in, week out, you can see how we build it here: https://daniellatto.co.uk/growthenginepackage/
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Why Do We Start With Good Intentions That Fall Quickly Away?
The Daniel Latto Podcast Show
At some point, everyone sets goals they genuinely care about. They’re motivated. They’re clear. They tell themselves, this time it’s different. And then for no reason… it fades. In this livestream, I’m breaking down why people fail to stick to the goals they once wanted, even when those goals really mattered to them at the time. I’ll also share details of a free 3 day masterclass (1 hour per day) designed to turn clarity into action and rebuild momentum fast. 👉 Join the next 3 Day Breakthrough Experience Masterclass here:
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You Dont Need More Information, You Need Action!
The Daniel Latto Podcast Show
You already know what to do. You’ve watched the videos, saved the posts, and told yourself you’ll start soon. But knowing and doing are not the same thing. This session is about closing that gap. No fluff, no motivation hype, just clear thinking, discipline, and momentum. If you’re stuck, not because you’re confused but because you’re hesitating, this is for you. Legends Coaching exists to help you move from intention to execution, consistently, calmly, and without burning out. Join us and start acting like the person you already know you can be.
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The Fitness Struggle Killing Your Energy, Confidence, and Business
The Daniel Latto Podcast Show
As a business owner, skipping workouts might seem harmless. But the truth is, your body is the foundation for your energy, focus, and results. In this episode, I break down the real cost of neglecting your fitness. Lower energy. Reduced stamina. Weaker confidence. Poorer decision-making. And yes, it affects your business results too. I’ll share why making training non‑negotiable in my own life, including CrossFit, has changed how I show up in business and day‑to‑day life. This isn’t about chasing a perfect physique. It’s about building strength, confidence, and the stamina to lead...
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You Know What to Do, So Why Aren’t You Doing It?
The Daniel Latto Podcast Show
You already know the answers. You should be in the gym. You should be eating better. You should be posting more, building your business, showing up like a leader. But you’re not. In this episode, we break down the real reason most men stay stuck, and it has nothing to do with time, motivation, or willpower. It’s about identity. The version of you you’re still operating from. The one that’s locked into old patterns, bad habits, and lower standards. If you want new results, you need a new operating system. I’ll walk you through what’s actually required to shift...
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Why 2026 is going to be the year of attention
The Daniel Latto Podcast Show
Attention is becoming the most valuable asset in business. Not followers. Not views. Attention. In this livestream, we’re breaking down why 2026 will reward the people and businesses who understand how to earn, hold, and convert attention in a crowded digital world. We’ll cover: • Why attention is replacing money as the real currency • What platform saturation really means for your growth • How short-form content opens doors, but long-form builds trust and sales • Why chasing algorithms is a losing game • How owned audiences will outperform paid ads alone • What it takes to...
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Multi Channel Marketing Is Still Your Best Bet - Be EVERYWHERE
The Daniel Latto Podcast Show
In todays podcast show, I'm going to talk about why you (and your business) needs to be everywhere online. Being seen is vital for building relationships, and closing more sales. If you want a hand, book a strategy call - http://daniellatto.co.uk/workwithme
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How we rescued a clients website and Brought it back to life
The Daniel Latto Podcast Show
Today I’m going live to break down a recent case study where we rescued a client’s website. They came to us after being let down by another agency. The site looked fine at a glance, but the user journey was broken. The header did not match the main site, the footer was full of missing links, products were hidden across multiple pages and the key actions were buried where customers could not find them. All of this stuff is important when you want your business to work properly and close more clients / sales. If you want to speak about your website - fill in our form...
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What You Need in Place To make 2026 Your Best Ever Year!
The Daniel Latto Podcast Show
A new year isn’t about starting over, it’s about stepping forward with clarity. In this New Year’s Day episode, I talk about how to make 2026 the year things finally start to click. We cover - building simple daily habits that compound, - raising your personal standards, and - choosing who you want to become before life gets busy again. It’s about letting go of what’s behind you, focusing on what actually matters, and creating momentum that feels calm, confident, and intentional. If you want 2026 to feel more aligned, more successful, and more in...
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Easy 12 Week Marketing Plan for Small Businesses
The Daniel Latto Podcast Show
Most business owners set goals, but few actually hit them. In this session, I’ll walk you through a practical 90-day marketing plan that builds real momentum without burnout. We’ll break it down week by week so you can see exactly what to focus on: Month 1 – Setup & Quick Wins Get visible, get tracked, and get your content working. Month 2 – Lead Generation Foundations Start bringing in leads consistently. Month 3 – Optimise & Refine Tighten everything up. If you’ve ever struggled to turn “marketing activity” into actual growth, this 90-day structure...
info_outlineBrief Summary
In this episode of the Daniel Latto Podcast Show, we explore the essential strategies for enhancing sales processes. The emphasis is on the value of human interaction in sales, particularly the effectiveness of engaging directly with potential clients through personalized phone conversations. The discussion challenges the misconception of complete automation in sales, stressing the necessity of personal connections and understanding clients' needs for successful deal closure. By actively listening, empathizing, and offering tailored solutions, businesses can establish trust, drive sales, and foster lasting customer relationships.
Long Summary
In this episode of the Daniel Latto Podcast Show, we dive into the crucial aspect of improving sales processes. One key point highlighted is the tendency to automate tasks that should involve human interaction, especially in the sales domain. It's emphasized that a simple yet highly effective method to enhance sales outcomes is by engaging directly with potential clients over the phone. By speaking to them, understanding their needs, and offering tailored solutions, the chances of closing deals significantly improve.
The discussion brings to light the common misconception of trying to automate the sales process entirely. It's pointed out that successfully closing sales cannot be achieved solely through automated systems without personalized interaction. The importance of human connection and understanding clients' requirements is emphasized as a fundamental pillar of successful sales strategies. The speaker shares insights on the necessity of shifting focus towards genuine conversations and meaningful interactions rather than solely relying on automated email sequences or website forms.
Furthermore, the podcast underscores the significance of proactively reaching out to customers, addressing their specific needs, and providing solutions that address their pain points. By adopting a customer-centric approach and focusing on genuinely assisting individuals, businesses can establish stronger relationships and drive more sales. The speaker emphasizes the role of empathy, understanding, and problem-solving in the sales process, highlighting the need for active engagement and personalized communication to drive conversions effectively.
Moreover, the episode emphasizes the role of understanding clients' motivations, concerns, and aspirations to offer solutions that genuinely cater to their needs. It stresses the importance of viewing sales not as a transactional process but as an opportunity to add value and create meaningful outcomes for customers. By prioritizing genuine human interaction, listening to clients' requirements, and providing tailored solutions, businesses can differentiate themselves, build trust, and ultimately drive more sales. The overarching message is clear: authentic conversations, empathetic communication, and personalized engagement are the keys to unlocking successful sales processes and fostering long-term customer relationships.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
The one simple trick to kickstart your sales process - The Daniel Latto Podcast Show - Season 9 Episode 52