The one simple trick to kickstart your sales process - The Daniel Latto Podcast Show - Season 9 Episode 52
Release Date: 03/11/2024
Building a Sales Process in your business
The Daniel Latto Podcast Show
Most business owners think they have a sales funnel… but it’s missing the pieces that actually make it work. In today’s livestream, I’m revealing the 4 parts of a sales process that quietly turn strangers into paying clients: 1. The customer journey map nobody creates – Without this, you’re just throwing offers at people who don’t know you. 2. The “second offer” secret – Why your first offer should never be the one you want them to buy. 3. The pre-call follow-up that doubles show-up rates – The simple step that turns time-wasters into committed prospects. 4. The numbers...
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How to Get Found on Google in 14 Days, Without Spending a Penny on Ads
The Daniel Latto Podcast Show
Most new businesses stay invisible online for weeks or even months. In that time, competitors are snapping up the calls and sales that could have been yours. In this video, I’ll show you how to get found on Google in as little as 14 days without spending a penny on ads. You’ll learn the exact steps to appear on Google Maps and local search quickly and get in front of ready-to-buy customers. If you want to skip the trial and error and get it done fast and properly, take a look at our Google Launch Pack here: https://daniellatto.co.uk/googlemapslaunchkit/
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4 Things Most Business Owners Get Wrong With Facebook Ads
The Daniel Latto Podcast Show
We speak to a lot of business owners who run their own Facebook Ads, and honestly, it’s frightening how much money gets wasted on the wrong type of ads, poor targeting, and weak offers. In this livestream, I’ll share the 4 biggest mistakes business owners make with Facebook Ads and how to avoid them. If you’d like to check out our 50% offer, click here: https://daniellatto.co.uk/fbads/
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Why most business owners are struggling with their marketing
The Daniel Latto Podcast Show
In todays podcast show, we'll discuss: * Why the start / stop / start method of marketing is failing your business * Why a lack of planning is preventing your business from truly flying * People spend more per day on coffee than they do on ads - get started at £5 a day * Why having a website but no offer / no traffic and no paid ads is literalliy killing your business Book a 15 minute call with me and lets hep you fix all of these things https://daniellatto.co.uk/workwithme
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When is a 'Lead' not a Lead! - What to watch out for with Lead Generation Companies
The Daniel Latto Podcast Show
I've heard 'leads' described in all sorts of ways to make it sound like there's a lot being generated. There's only a few things that we'll call a 'lead', and I'm going to run through what those are, and what those ARE NOT!
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Why Your Facebook Ads Probably Aren’t Working (And How to Fix Them!)
The Daniel Latto Podcast Show
In this podcast, I’m going to break down why your Facebook Ads aren’t working, and more importantly, how to fix them. If you want to speak with one of our team about your Paid Ads Campaign, sign up here and get a Free 15 Minute Strategy Call daniellatto.co.uk/workwithme It’s not just about the ad. For a campaign to actually work, every part of the funnel has to do its job. I’ll walk you through: * Why your ad isn’t getting clicks * What your landing page needs do to stop losing traffic * How to actually get people to opt in * And the follow-up mistakes that kill conversions...
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Why trust is the most important KPI in 2025
The Daniel Latto Podcast Show
In a world full of noise, ads, automation, and AI… trust is the only thing that still moves the needle. In this livestream, I’ll break down why trust has overtaken clicks, impressions, and even conversions as the single most important KPI for any business that wants to grow in 2025. We’ll cover: Why buyers are savvier (and more sceptical) than ever How trust multiplies everything else in your funnel The content, strategies and touchpoints that actually build it What destroys it instantly And how to become the brand people choose even if you’re not the cheapest or the loudest If...
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Why Your Facebook Ads Probably Aren’t Working (And How to Fix Them!)
The Daniel Latto Podcast Show
In this livestream, I’m going to break down why your Facebook Ads aren’t working, and more importantly, how to fix them. If you want to speak with one of our team about your Paid Ads Campaign, sign up here and get a Free 15 Minute Strategy Call daniellatto.co.uk/workwithme It’s not just about the ad. For a campaign to actually work, every part of the funnel has to do its job. I’ll walk you through: Why your ad isn’t getting clicks What your landing page needs do to stop losing traffic How to actually get people to opt in And the follow-up mistakes that kill conversions before...
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What Your Digital Marketing Agency MUST Deliver in 2025
The Daniel Latto Podcast Show
If you're working with a digital marketing agency (or thinking about hiring one), you need to know what good actually looks like in 2025. In this live session, we're lifting the lid on what a digital marketing agency should be doing for you to get results – not just taking your money and sending vague reports. We’ll cover: ✅ How your agency should be using client interviews to create meaningful, authentic content ✅ Why scheduled content and consistency still win in 2025 ✅ The role of paid ads (and what to expect from your budget) ✅ What real reporting looks like – not fluff ✅...
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How To Find AMAZING Property Deals in the UK 2025 Deal Sourcing Property in The UK
The Daniel Latto Podcast Show
In this episode, we’re diving deep into the world of deal sourcing in the UK property market. You’ll learn exactly what deal sourcing is, how to do it the right way, and how it can become a solid income stream – all without needing to own any property yourself. Whether you're completely new or already testing the waters, this episode is packed with insights, including: ✅ What deal sourcing really means and how it works ✅ The legal side – compliance and staying above board ✅ How to find motivated sellers and cash-ready buyers ✅ Tips for packaging and presenting your deals like a...
info_outlineBrief Summary
In this episode of the Daniel Latto Podcast Show, we explore the essential strategies for enhancing sales processes. The emphasis is on the value of human interaction in sales, particularly the effectiveness of engaging directly with potential clients through personalized phone conversations. The discussion challenges the misconception of complete automation in sales, stressing the necessity of personal connections and understanding clients' needs for successful deal closure. By actively listening, empathizing, and offering tailored solutions, businesses can establish trust, drive sales, and foster lasting customer relationships.
Long Summary
In this episode of the Daniel Latto Podcast Show, we dive into the crucial aspect of improving sales processes. One key point highlighted is the tendency to automate tasks that should involve human interaction, especially in the sales domain. It's emphasized that a simple yet highly effective method to enhance sales outcomes is by engaging directly with potential clients over the phone. By speaking to them, understanding their needs, and offering tailored solutions, the chances of closing deals significantly improve.
The discussion brings to light the common misconception of trying to automate the sales process entirely. It's pointed out that successfully closing sales cannot be achieved solely through automated systems without personalized interaction. The importance of human connection and understanding clients' requirements is emphasized as a fundamental pillar of successful sales strategies. The speaker shares insights on the necessity of shifting focus towards genuine conversations and meaningful interactions rather than solely relying on automated email sequences or website forms.
Furthermore, the podcast underscores the significance of proactively reaching out to customers, addressing their specific needs, and providing solutions that address their pain points. By adopting a customer-centric approach and focusing on genuinely assisting individuals, businesses can establish stronger relationships and drive more sales. The speaker emphasizes the role of empathy, understanding, and problem-solving in the sales process, highlighting the need for active engagement and personalized communication to drive conversions effectively.
Moreover, the episode emphasizes the role of understanding clients' motivations, concerns, and aspirations to offer solutions that genuinely cater to their needs. It stresses the importance of viewing sales not as a transactional process but as an opportunity to add value and create meaningful outcomes for customers. By prioritizing genuine human interaction, listening to clients' requirements, and providing tailored solutions, businesses can differentiate themselves, build trust, and ultimately drive more sales. The overarching message is clear: authentic conversations, empathetic communication, and personalized engagement are the keys to unlocking successful sales processes and fostering long-term customer relationships.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
The one simple trick to kickstart your sales process - The Daniel Latto Podcast Show - Season 9 Episode 52