The one simple trick to kickstart your sales process - The Daniel Latto Podcast Show - Season 9 Episode 52
Release Date: 03/11/2024
Multi Channel Marketing Is Still Your Best Bet - Be EVERYWHERE
The Daniel Latto Podcast Show
In todays podcast show, I'm going to talk about why you (and your business) needs to be everywhere online. Being seen is vital for building relationships, and closing more sales. If you want a hand, book a strategy call - http://daniellatto.co.uk/workwithme
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How we rescued a clients website and Brought it back to life
The Daniel Latto Podcast Show
Today I’m going live to break down a recent case study where we rescued a client’s website. They came to us after being let down by another agency. The site looked fine at a glance, but the user journey was broken. The header did not match the main site, the footer was full of missing links, products were hidden across multiple pages and the key actions were buried where customers could not find them. All of this stuff is important when you want your business to work properly and close more clients / sales. If you want to speak about your website - fill in our form...
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What You Need in Place To make 2026 Your Best Ever Year!
The Daniel Latto Podcast Show
A new year isn’t about starting over, it’s about stepping forward with clarity. In this New Year’s Day episode, I talk about how to make 2026 the year things finally start to click. We cover - building simple daily habits that compound, - raising your personal standards, and - choosing who you want to become before life gets busy again. It’s about letting go of what’s behind you, focusing on what actually matters, and creating momentum that feels calm, confident, and intentional. If you want 2026 to feel more aligned, more successful, and more in...
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Easy 12 Week Marketing Plan for Small Businesses
The Daniel Latto Podcast Show
Most business owners set goals, but few actually hit them. In this session, I’ll walk you through a practical 90-day marketing plan that builds real momentum without burnout. We’ll break it down week by week so you can see exactly what to focus on: Month 1 – Setup & Quick Wins Get visible, get tracked, and get your content working. Month 2 – Lead Generation Foundations Start bringing in leads consistently. Month 3 – Optimise & Refine Tighten everything up. If you’ve ever struggled to turn “marketing activity” into actual growth, this 90-day structure...
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How we got a new lead using SEO and ranking on the First Page on Google
The Daniel Latto Podcast Show
In this podcast show, we'll talk about how we're increasing our ranking results using Google SEO, and taking on more clients because of it. And of course, if you need a hand with your marketing, then we're here to help - https://daniellatto.co.uk/growthenginepackage/
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Businesses are cutting back, losing jobs and slowing down spending - here's what to do
The Daniel Latto Podcast Show
It feels like nobody has any money right now, and UK businesses are under real pressure. Job cuts are rising at the fastest pace in four years, retail and hospitality are being squeezed from both sides, and many firms are cutting back spending just to survive. In this livestream, we’ll break down: Why businesses are cutting back on jobs and spending How rising taxes, labour costs, and the cost-of-living crisis are driving the slowdown What this means for you as a business owner or entrepreneur Most importantly, what you can do right now to adapt, expand,...
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Facebook Ads : Total Setup + 30 Days Ads For Just £300!
The Daniel Latto Podcast Show
Looking for a reliable Facebook Ads Agency in London that can actually deliver results? Join me live as I reveal our brand new Growth Engine offer, designed for businesses that want more leads and sales without the stress of managing ads themselves. For just £300 (50% off the usual price), you’ll get: • A full Facebook Ads setup tailored to your business • 30 days of hands-on management from a dedicated Facebook Ads Agency London team • Funnel strategy, ad creatives, compliance checks and ongoing optimisation • Protection for your ad account with our Policy Shield system •...
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To market your business, you still need Ads, Content, Sales processes...
The Daniel Latto Podcast Show
To market your business successfully you need three things working together, Ads, Content, and Sales processes. In this live session I’ll break down how each of these drives growth, why missing one will hold you back, and how to align them so your business generates consistent leads and sales. If you are serious about growing your business and want help putting the right systems in place, let’s talk. 👉 Book a call with me here: Agency
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How to Build a Sales Process That Actually Converts
The Daniel Latto Podcast Show
In this short livestream, I explain how to build a sales process that actually converts. Running ads is only the first step. To turn clicks into clients, you need a complete system that combines nurture campaigns, outbound calls and clear follow-up. We will look at why so many businesses stop at lead generation and never move into lead conversion, and how you can avoid that mistake. From ad strategy to retargeting, from automated nurture to personal phone calls, I will show you how to create a sales process that keeps revenue flowing. Learn more here
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Why the 'planning' part of your business is vital for explosive growth
The Daniel Latto Podcast Show
Most business owners get caught up in the day-to-day of marketing, sales, and delivery, but overlook the most powerful lever for growth: planning. In this livestream, we’ll break down why the planning stage is not just admin, but the foundation of explosive business growth. You’ll discover how clear planning gives you direction, removes guesswork, and creates the momentum that pushes you ahead of the competition. If you’ve ever felt stuck or wondered why growth feels slow, this is the missing piece.
info_outlineBrief Summary
In this episode of the Daniel Latto Podcast Show, we explore the essential strategies for enhancing sales processes. The emphasis is on the value of human interaction in sales, particularly the effectiveness of engaging directly with potential clients through personalized phone conversations. The discussion challenges the misconception of complete automation in sales, stressing the necessity of personal connections and understanding clients' needs for successful deal closure. By actively listening, empathizing, and offering tailored solutions, businesses can establish trust, drive sales, and foster lasting customer relationships.
Long Summary
In this episode of the Daniel Latto Podcast Show, we dive into the crucial aspect of improving sales processes. One key point highlighted is the tendency to automate tasks that should involve human interaction, especially in the sales domain. It's emphasized that a simple yet highly effective method to enhance sales outcomes is by engaging directly with potential clients over the phone. By speaking to them, understanding their needs, and offering tailored solutions, the chances of closing deals significantly improve.
The discussion brings to light the common misconception of trying to automate the sales process entirely. It's pointed out that successfully closing sales cannot be achieved solely through automated systems without personalized interaction. The importance of human connection and understanding clients' requirements is emphasized as a fundamental pillar of successful sales strategies. The speaker shares insights on the necessity of shifting focus towards genuine conversations and meaningful interactions rather than solely relying on automated email sequences or website forms.
Furthermore, the podcast underscores the significance of proactively reaching out to customers, addressing their specific needs, and providing solutions that address their pain points. By adopting a customer-centric approach and focusing on genuinely assisting individuals, businesses can establish stronger relationships and drive more sales. The speaker emphasizes the role of empathy, understanding, and problem-solving in the sales process, highlighting the need for active engagement and personalized communication to drive conversions effectively.
Moreover, the episode emphasizes the role of understanding clients' motivations, concerns, and aspirations to offer solutions that genuinely cater to their needs. It stresses the importance of viewing sales not as a transactional process but as an opportunity to add value and create meaningful outcomes for customers. By prioritizing genuine human interaction, listening to clients' requirements, and providing tailored solutions, businesses can differentiate themselves, build trust, and ultimately drive more sales. The overarching message is clear: authentic conversations, empathetic communication, and personalized engagement are the keys to unlocking successful sales processes and fostering long-term customer relationships.
The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.
Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.
The podcasts covers three main areas
1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)
Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.
The Podcast is hosted by Daniel Latto.
Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.
You can contact Daniel Latto at his website at http://www.daniellatto.co.uk
The one simple trick to kickstart your sales process - The Daniel Latto Podcast Show - Season 9 Episode 52