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When you should be using google pay per click, and when you shouldn't ? - The Daniel Latto Podcast Show - Season 9 Episode 57

The Daniel Latto Podcast Show

Release Date: 03/27/2024

4 reasons to use Paid Ads instead of Organic Traffic show art 4 reasons to use Paid Ads instead of Organic Traffic

The Daniel Latto Podcast Show

Is there a reason why you use Paid Ads instead of Organic Content ? Paid ads offer speed, targeted reach, measurability, and extended audience compared to organic traffic, making them a valuable marketing tool when used alongside other strategies. Find out more. The Daniel Latto Podcast Show is brought to you by Daniel Latto,  A UK Born Brit, now living in Spain where he runs his multi million pound property portfolio, as well as a successful Digital Marketing Agency. In these podcasts, we'll go through tips, tactics and strategies you can implement to grow your wealth. The podcasts...

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The Daniel Latto Podcast Show

Scheduling consistent digital content, building an email list, and optimizing websites for SEO are effective strategies to drive more traffic to your website. Find out how to do it. The Daniel Latto Podcast Show is brought to you by Daniel Latto,  A UK Born Brit, now living in Spain where he runs his multi million pound property portfolio, as well as a successful Digital Marketing Agency. In these podcasts, we'll go through tips, tactics and strategies you can implement to grow your wealth. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest...

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Posting more digital marketing content leads to greater brand awareness, trust, and expertise, essential for business growth and success in today's diverse online platforms. Find out how.   The Daniel Latto Podcast Show is brought to you by Daniel Latto,  A UK Born Brit, now living in Spain where he runs his multi million pound property portfolio, as well as a successful Digital Marketing Agency. In these podcasts, we'll go through tips, tactics and strategies you can implement to grow your wealth. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3....

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The Daniel Latto Podcast Show

A strong digital presence requires a website, consistent social media content, and a clear call-to-action to build credibility and drive conversions. This podcast emphasizes the importance of consistency in digital marketing to build likability, trustability, and close more business. It highlights that maintaining a consistent content creation and distribution strategy is crucial for success, as inconsistency can lead to business failure or struggles.   Consistent digital marketing efforts help in establishing a strong brand presence, credibility, and trust with customers.   Regular...

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This podcast emphasises the importance of planning and organization in achieving personal and business goals, including managing one's diet, fitness routine, and content marketing strategy.   The Daniel Latto Podcast Show is brought to you by Daniel Latto,  A UK Born Brit, now living in Spain where he runs his multi million pound property portfolio, as well as a successful Digital Marketing Agency. In these podcasts, we'll go through tips, tactics and strategies you can implement to grow your wealth. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3....

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The Renters Reform Bill is the final nail in the coffin for many landlords, leading to a mass exodus from the rental market, resulting in even higher rents and increased homelessness. How will this affect you ? The Daniel Latto Podcast Show is brought to you by Daniel Latto,  A UK Born Brit, now living in Spain where he runs his multi million pound property portfolio, as well as a successful Digital Marketing Agency. In these podcasts, we'll go through tips, tactics and strategies you can implement to grow your wealth. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash...

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The Daniel Latto Podcast Show

The Daniel Latto Podcast Show is brought to you by Daniel Latto,  A UK Born Brit, now living in Spain where he runs his multi million pound property portfolio, as well as a successful Digital Marketing Agency. In these podcasts, we'll go through tips, tactics and strategies you can implement to grow your wealth. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) The Podcast is hosted by Daniel Latto. Daniel Latto is a originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs....

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The Daniel Latto Podcast Show

Brief Summary In this episode of the Wealth Creation Podcast, I discuss the growing impact of short videos in engaging wider audiences as attention spans decrease. Repurposing long-form content into bite-sized videos for platforms like YouTube, Facebook, and TikTok boosts viewer engagement. The evolution from static images to dynamic videos underscores the shift in consumer preferences towards more interactive visual content. Structured interviews with clients help create authentic and engaging content for social media, driving website traffic and potential sales. With the surge in social...

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Brief Summary This podcast episode delves into winning the marketing game by securing a spot in consumers' minds with strategic positioning. Outshining competitors and establishing a strong market presence through comprehensive strategies is crucial. Emphasizing broad visibility and lead generation from diverse sources, the goal is to establish brand dominance in a niche. Consistency in efforts and potential professional guidance for fine-tuning strategies are highlighted for marketing success.   Long Summary In this podcast episode, we delve into the intricacies of winning the...

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Brief Summary In this episode, I reflect on the current difficult circumstances many face, citing a poignant post about business insolvency and financial struggles. I discuss the broader challenges from Brexit to the pandemic's impact on small businesses and individuals, exacerbated by factors like Section 24 for property owners and geopolitical tensions. Despite the overwhelming atmosphere, I stress the importance of perseverance and taking small steps forward in the face of adversity. The episode wraps up with a message of resilience and determination, encouraging listeners to share their...

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Brief Summary

In this episode, I discuss the perils of heavy dependence on third-party platforms in the business realm. A compelling real-life example featuring a hotelier heavily reliant on Booking.com for revenue illustrates the vulnerability when such ties are abruptly severed. The metaphor of "owning the racecourse" underscores the importance of maintaining control over business operations to mitigate risks associated with external platform dependency. Establishing a robust digital presence through controllable channels like dedicated websites is emphasized to safeguard businesses from disruptions and enhance resilience. Diversifying revenue streams and minimizing reliance on external services are advocated as crucial strategies for long-term sustainability and adaptability in a dynamic business landscape.
 

Long Summary

In this episode, I delve into the crucial concept of not owning anything and its implications in the business world. A real-life scenario involving a hotelier's dependency on Booking.com for 80% of their revenue serves as a poignant example. When Booking.com abruptly cuts ties due to non-payment issues, the hotelier faces a staggering loss of income, highlighting the vulnerability of relying heavily on third-party platforms.

The narrative underscores the significance of "owning the racecourse," a metaphor symbolizing the control and autonomy one must have over their business operations. The scenario illuminates the risks associated with placing the majority of income generation in the hands of external platforms like social media or online booking services. The vulnerability of being at the mercy of these platforms is evident when they decide to sever ties, leaving businesses in a precarious position.

To mitigate such risks, it's essential to establish a strong digital presence through channels that are within one's control, such as a dedicated website. By owning the racecourse, businesses can safeguard themselves against disruptions caused by external circumstances or conflicts with third-party entities. The episode emphasizes the need for diversification in driving traffic and revenue streams, rather than relying on a single platform for the bulk of business operations.

Furthermore, the discussion advocates for the creation of a centralized database or platform to reduce reliance on external services like Booking.com. While replicating the scale of such established platforms is challenging, the importance of establishing a degree of independence and control over essential business functions is paramount. By taking ownership of crucial aspects of their operations, businesses can better navigate unexpected challenges and fluctuations in the external landscape.

In essence, the episode serves as a cautionary tale, urging businesses to prioritize resilience, independence, and strategic foresight in their operational strategies. By recognizing the risks associated with overreliance on external platforms and taking proactive steps to fortify their own digital infrastructure, businesses can enhance their long-term sustainability and adaptability in an ever-evolving business environment.
 
 

The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.

Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.

The podcasts covers three main areas

1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)

Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.

The Podcast is hosted by Daniel Latto.

Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.

You can contact Daniel Latto at his website at http://www.daniellatto.co.uk

When you should be using google pay per click, and when you shouldn't ? - The Daniel Latto Podcast Show - Season 9 Episode 57