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When you should be using google pay per click, and when you shouldn't ? - The Daniel Latto Podcast Show - Season 9 Episode 57

The Daniel Latto Podcast Show

Release Date: 03/27/2024

How We Used Facebook Ads To Help Fill A Networking Event In Just 3 Weeks show art How We Used Facebook Ads To Help Fill A Networking Event In Just 3 Weeks

The Daniel Latto Podcast Show

Just 3 weeks to get bums on seats at a networking event using Facebook Ads - here's how we did it. Plus, if you want a hand for your next event, click here : https://daniellatto.co.uk/fbads/

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How to make yourself look like the expert as a property sourcer show art How to make yourself look like the expert as a property sourcer

The Daniel Latto Podcast Show

In a world of property sharks, you need to not only sure you're ehtical when property investing, you need to DEMONSTRATE that you know what you're doing. Here's 3 ways in which you can do it ! The £57 Property Sourcing Training is here : https://daniellatto.co.uk/propertysourcing/

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The 3 things that will speed up your Property Sourcing Journey show art The 3 things that will speed up your Property Sourcing Journey

The Daniel Latto Podcast Show

Join me as I run throught the 3 simple changes you need to make to make your Property Sourcing Journey so much easier and get those results faster. Buy The Property Sourcing Training Here for just £57 - https://daniellatto.co.uk/propertysourcing/

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What we covered in our Legends Academy Coaching and why you need a supportive environment show art What we covered in our Legends Academy Coaching and why you need a supportive environment

The Daniel Latto Podcast Show

What we covered in our Legends Academy Coaching  * Property sourcing  * Marketing funnels  * Mindset work When you're on a mission, being surrounded by like minded people is so important. Join the Legends Academy : https://daniellatto.co.uk/legends

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The 3 things that stops most people making money from selling their online course show art The 3 things that stops most people making money from selling their online course

The Daniel Latto Podcast Show

Almost every business should have an online course. But most people don't create them, even though they're simple to create with the right guidance. If you want help creating your course, our Rapid Course Creation Training at just £27 can help  https://daniellatto.co.uk/course

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Is This The End Of Traditional Buy To Let? Is Property Sourcing Easier? show art Is This The End Of Traditional Buy To Let? Is Property Sourcing Easier?

The Daniel Latto Podcast Show

Is the golden age of buy to let over? Yes. Are there easier ways of making money through property and other digital assets?  Also yes ! Property Sourcing is only getting more popular, not less. Find out how to be a Property Sourcer here : https://daniellatto.co.uk/propertysourcing/

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Here's How You Create A Profitable Membership Or Coaching Site show art Here's How You Create A Profitable Membership Or Coaching Site

The Daniel Latto Podcast Show

If you’re thinking about launching a membership site, the difference between success and frustration usually comes down to structure. In this livestream, I walk through the four essential components every profitable membership needs: Platform and payments Sales page conversion Traffic generation system Email and retargeting We’ll look at how these pieces fit together, how to avoid common build mistakes, and how to create a system that attracts, converts and keeps members long term. If you’d like help building your own marketing system: https://daniellatto.co.uk/workwithme

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What's in The Legends Academy - Coaching, Performance, Personal Development, Business Training show art What's in The Legends Academy - Coaching, Performance, Personal Development, Business Training

The Daniel Latto Podcast Show

Most business owners don’t fail because of strategy. They stall because they focus on the outer game and neglect the inner one. In this livestream, I’m breaking down:  The difference between inner game and outer game  Why most businesses plateau after early momentum  What’s actually inside The Legends Academy  How coaching, structure and accountability change your results  Why performance and business growth must be built together If you want clarity, direction and consistent progress in both business and life, this is for you. Join The Legends Academy here:...

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Work Once, Get Paid Forever, Why Most People Never Launch Their Course show art Work Once, Get Paid Forever, Why Most People Never Launch Their Course

The Daniel Latto Podcast Show

Most people have a course idea. Very few ever launch it. But this is the thing ... • You don’t need 100,000 followers • You need 100 buyers • The thing stopping you isn’t tech, it’s hesitation Right now, someone with less knowledge than you is selling a course because they decided to structure what they know and press record. Online courses are digital assets. Work once. Get paid again and again. If you’ve been sitting on an idea, this is your sign to move. I’ve put together a simple step by step system that shows you exactly how to structure, record and launch your course....

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3 Property Sourcing Myths That Are Just Not True! show art 3 Property Sourcing Myths That Are Just Not True!

The Daniel Latto Podcast Show

I replied to a guy last week who claimed something that just wasnt true.  So in this Property Sourcing Livestream, I wanted to cover off 3 myths about property sourcing that are just not true. Get your Property Sourcing Training here - Also join our 3-Day Masterclass https://daniellatto.co.uk/masterclass/

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Brief Summary

In this episode, I discuss the perils of heavy dependence on third-party platforms in the business realm. A compelling real-life example featuring a hotelier heavily reliant on Booking.com for revenue illustrates the vulnerability when such ties are abruptly severed. The metaphor of "owning the racecourse" underscores the importance of maintaining control over business operations to mitigate risks associated with external platform dependency. Establishing a robust digital presence through controllable channels like dedicated websites is emphasized to safeguard businesses from disruptions and enhance resilience. Diversifying revenue streams and minimizing reliance on external services are advocated as crucial strategies for long-term sustainability and adaptability in a dynamic business landscape.
 

Long Summary

In this episode, I delve into the crucial concept of not owning anything and its implications in the business world. A real-life scenario involving a hotelier's dependency on Booking.com for 80% of their revenue serves as a poignant example. When Booking.com abruptly cuts ties due to non-payment issues, the hotelier faces a staggering loss of income, highlighting the vulnerability of relying heavily on third-party platforms.

The narrative underscores the significance of "owning the racecourse," a metaphor symbolizing the control and autonomy one must have over their business operations. The scenario illuminates the risks associated with placing the majority of income generation in the hands of external platforms like social media or online booking services. The vulnerability of being at the mercy of these platforms is evident when they decide to sever ties, leaving businesses in a precarious position.

To mitigate such risks, it's essential to establish a strong digital presence through channels that are within one's control, such as a dedicated website. By owning the racecourse, businesses can safeguard themselves against disruptions caused by external circumstances or conflicts with third-party entities. The episode emphasizes the need for diversification in driving traffic and revenue streams, rather than relying on a single platform for the bulk of business operations.

Furthermore, the discussion advocates for the creation of a centralized database or platform to reduce reliance on external services like Booking.com. While replicating the scale of such established platforms is challenging, the importance of establishing a degree of independence and control over essential business functions is paramount. By taking ownership of crucial aspects of their operations, businesses can better navigate unexpected challenges and fluctuations in the external landscape.

In essence, the episode serves as a cautionary tale, urging businesses to prioritize resilience, independence, and strategic foresight in their operational strategies. By recognizing the risks associated with overreliance on external platforms and taking proactive steps to fortify their own digital infrastructure, businesses can enhance their long-term sustainability and adaptability in an ever-evolving business environment.
 
 

The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.

Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.

The podcasts covers three main areas

1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)

Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.

The Podcast is hosted by Daniel Latto.

Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.

You can contact Daniel Latto at his website at http://www.daniellatto.co.uk

When you should be using google pay per click, and when you shouldn't ? - The Daniel Latto Podcast Show - Season 9 Episode 57