When you should be using google pay per click, and when you shouldn't ? - The Daniel Latto Podcast Show - Season 9 Episode 57

Brief Summary

In this episode, I discuss the perils of heavy dependence on third-party platforms in the business realm. A compelling real-life example featuring a hotelier heavily reliant on Booking.com for revenue illustrates the vulnerability when such ties are abruptly severed. The metaphor of "owning the racecourse" underscores the importance of maintaining control over business operations to mitigate risks associated with external platform dependency. Establishing a robust digital presence through controllable channels like dedicated websites is emphasized to safeguard businesses from disruptions and enhance resilience. Diversifying revenue streams and minimizing reliance on external services are advocated as crucial strategies for long-term sustainability and adaptability in a dynamic business landscape.

 

Long Summary

In this episode, I delve into the crucial concept of not owning anything and its implications in the business world. A real-life scenario involving a hotelier's dependency on Booking.com for 80% of their revenue serves as a poignant example. When Booking.com abruptly cuts ties due to non-payment issues, the hotelier faces a staggering loss of income, highlighting the vulnerability of relying heavily on third-party platforms.

The narrative underscores the significance of "owning the racecourse," a metaphor symbolizing the control and autonomy one must have over their business operations. The scenario illuminates the risks associated with placing the majority of income generation in the hands of external platforms like social media or online booking services. The vulnerability of being at the mercy of these platforms is evident when they decide to sever ties, leaving businesses in a precarious position.

To mitigate such risks, it's essential to establish a strong digital presence through channels that are within one's control, such as a dedicated website. By owning the racecourse, businesses can safeguard themselves against disruptions caused by external circumstances or conflicts with third-party entities. The episode emphasizes the need for diversification in driving traffic and revenue streams, rather than relying on a single platform for the bulk of business operations.

Furthermore, the discussion advocates for the creation of a centralized database or platform to reduce reliance on external services like Booking.com. While replicating the scale of such established platforms is challenging, the importance of establishing a degree of independence and control over essential business functions is paramount. By taking ownership of crucial aspects of their operations, businesses can better navigate unexpected challenges and fluctuations in the external landscape.

In essence, the episode serves as a cautionary tale, urging businesses to prioritize resilience, independence, and strategic foresight in their operational strategies. By recognizing the risks associated with overreliance on external platforms and taking proactive steps to fortify their own digital infrastructure, businesses can enhance their long-term sustainability and adaptability in an ever-evolving business environment.

 

 

The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years.

Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again.

The podcasts covers three main areas

1. Cut Costs
2. Generate Cash (Business)
3. Invest the rest (Property)

Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results.

The Podcast is hosted by Daniel Latto.

Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs.

You can contact Daniel Latto at his website at http://www.daniellatto.co.uk

When you should be using google pay per click, and when you shouldn't ? - The Daniel Latto Podcast Show - Season 9 Episode 57