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272: Kyle Busch Competes with the 'Rebel Spirit' in NASCAR

Bourbon Lens

Release Date: 03/31/2024

303: A Deep Dive with Ross Cornelissen, Master Distiller of 1792 Bourbon show art 303: A Deep Dive with Ross Cornelissen, Master Distiller of 1792 Bourbon

Bourbon Lens

This week, we’re talking about Barton 1792 Distillery and 1792 Bourbon. Master Distiller Ross Cornelissen joins Bourbon Lens to talk about the workhouse bourbon distillery. Barton 1792 is a historic distillery in the Bourbon Capital of the World and owned by Sazerac Company. We discuss three limited releases from Barton 1792, including Sweet Wheat, Aged Twelve Years, and Thomas S. Moore Port Cask Finished Bourbon. We are thankful for your support over the last 6 years. We must give the biggest shoutout to our amazing community of Patreon supporters! As always, we'd appreciate it if you...

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302: Sitting Down with Dierks Bentley and His New ROW 94 Whiskey show art 302: Sitting Down with Dierks Bentley and His New ROW 94 Whiskey

Bourbon Lens

We’re joined by multi-Platinum country music artist, Dierks Bentley, in this special episode of Bourbon Lens.  Dierks recently wrapped up his Gravel & Gold Tour and is firmly planted back in Nashville preparing for his next album. We had the privilege to sit down with Dierks to talk about his newest project, Row 94 Whiskey.  Row 94 is a Kentucky Straight Bourbon Whiskey distilled at the historic Green River Distilling Company.  Dierks aims for Row 94 to be the bourbon you reach for when you’re enjoying a night with friends, listening to live music, or pouring a whiskey...

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301: Restoration and History with Cook’s Mill Whiskey Founder Jason Queen show art 301: Restoration and History with Cook’s Mill Whiskey Founder Jason Queen

Bourbon Lens

On a recent trip to Myrtle Beach we crossed paths with Jason Queen as he was working to promote his bourbon in South Carolina.  Jason shared a bit of history with us and a whiskey too.  That chance meeting and conversation inspired this latest episode of the Bourbon Lens Podcast.  Jason, a serial entrepreneur and conservationist purchased Cook’s Mill, an old grist mill in order to restore this once thriving mill. That goal set him on a path to creating a whiskey that is focused paying homage to North Carolina’s past.  Sit back and buckle in for the latest episode of the...

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300: Celebrating a New Milestone with Birthday Bourbon at Old Forester show art 300: Celebrating a New Milestone with Birthday Bourbon at Old Forester

Bourbon Lens

We are celebrating a BIG milestone this week as we release the 300th Episode of Bourbon Lens.  Old Forester and Brown-Forman were gracious enough to invite Jake and Scott to Whiskey Row to celebrate.  Bourbon Lens is joined by Melissa Rift and Caleb Trigo from Old Forester to discuss the historic brand, its legacy and future, and to toast our milestone with the 2024 Edition of Birthday Bourbon.  We couldn’t think of a better choice for celebrating this milestone episode and thank the team at Brown-Forman and Old Forester for their support all these years. As we celebrate this...

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299: Building the Best 5 Bottle American Whiskey Bar show art 299: Building the Best 5 Bottle American Whiskey Bar

Bourbon Lens

It’s the question that every whiskey enthusiast has been asked: What’s the one bottle of whiskey you keep on your bar?  Since one bottle clearly wouldn’t make a great podcast, we decided to up the ante a bit and decided to build the Ultimate 5 Bottle American Whiskey Bar.  Jake and Scott run through how they would build their whiskey bar if only afforded 5 slots. We’ve given ourselves criteria in hopes of finding a bottle for every niche and occasion.   We run through our choices for 1) best everyday whiskey, 2) best cocktail whiskey, 3) high proof whiskey, 4) Top Shelf...

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298: The Most Exciting New Whiskey Releases for Fall 2024 show art 298: The Most Exciting New Whiskey Releases for Fall 2024

Bourbon Lens

It’s been a wild season of new whiskey and bourbon releases and we’re catching up on some of the ones you may have missed. The press releases have been coming in fast and furious of late and Bourbon Lens is doing our best to keep you abreast of all the news.  We recap some of the most exciting releases from the heritage Kentucky distilleries, the best distilleries both inside and outside of Kentucky, and even some celebrity brands that have the whiskey world talking. As always, be sure you’re following along at BourbonLens.com for all the latest news and notes of the whiskey world. ...

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297: Kentucky Bourbon Festival 2024 Recap and Planning for Next Year show art 297: Kentucky Bourbon Festival 2024 Recap and Planning for Next Year

Bourbon Lens

Scott and Jake sit down to debrief after a long weekend at the   We discuss some of our favorite pours and experiences from yet another memorable Festival. We must give a shoutout to our AirBnB housemates who joined us to celebrate and to all our listeners who introduced themselves over the weekend. We wrap up this recap episode with some tips to consider as you plan your trip to the . Thank you to the Kentucky Bourbon Festival, its board and staff, and Estes PR for inviting us to the Festival to cover the events and festivities of the weekend. Image Credit: We are thankful for your...

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296: Our Trip to New Riff Distilling with Jay Erisman show art 296: Our Trip to New Riff Distilling with Jay Erisman

Bourbon Lens

Scott and Jake travel to Newport Kentucky to visit New Riff Distilling and sit down with co-founder Jay Erisman.  We kick back inside the Aquifer Bar to discuss New Riff’s history, their whiskey portfolio, and what’s ahead now that the distillery recently celebrated its 10th anniversary.   In this episode, we taste New Riff Bottled in Bond Bourbon, Silver Grove Bourbon, Malted Rye, and their 8 Year Bourbon.  Stay tuned to Bourbon Lens for more coverage of New Riff coming soon, including their second batch of Kentucky Single Malt and their Whisky NRD tasting courses currently...

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295: Four Roses New Limited Edition Small Batch Bourbon for 2024 show art 295: Four Roses New Limited Edition Small Batch Bourbon for 2024

Bourbon Lens

We continue our coverage for Bourbon Heritage Month as we explore Four Roses Bourbon, including their new .  We are joined by Brent Elliott, Master Distiller for Four Roses Bourbon Distillery.  We discuss Brent’s process for crafting this limited edition bourbon, the , the distillery’s commitment to quality and tradition, and the recent announcement of an expansion of the Four Roses Bourbon recipe lineup.  What is your favorite Four Roses recipe or release? About Four Roses: Established in 1888, Four Roses combines two mashbills with five proprietary yeast strains to distill...

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294: James B. Beam Distilling Co. is Celebrating a Big Milestone show art 294: James B. Beam Distilling Co. is Celebrating a Big Milestone

Bourbon Lens

We’re kicking off National Bourbon Heritage Month with one of the legendary distilleries of Kentucky Bourbon.  We’ve traveled to James B. Beam Distilling Co. to chat about the Homeplace, located in Clermont, Kentucky and their 90th year at that location.  Alex Bowie, Director of Homeplace Experience at James B. Beam Distilling Co. sits down with Jake and Scott inside the Historic Beam House. We discuss how Beam has evolved its Homeplace over the last 90 years, the importance of adapting to the evolving bourbon tourist, and some of the innovations coming from this historic...

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More Episodes

The worlds of Bourbon and NASCAR collide in this week’s episode of Bourbon Lens.  Kyle “Rowdy” Busch and Master Distiller John Rempe from Lux Row Distillers talk all things Rebel Bourbon. For the first time ever, Kyle’s #8 Chevy Camaro is fully wrapped in Rebel Bourbon branding this weekend for the NASCAR Cup Series in Richmond.  We discuss the partnership between Rebel Bourbon and Kyle Busch, the importance of sponsors in the sport, and how Kyle exemplifies the Rebel Spirit.  Master Distiller John Rempe talks about his work at Lux Row Distillers, production of the Rebel line of spirits, and working with Kyle to teach him more about Kentucky Bourbon.  Don’t miss this episode of Bourbon Lens and be sure to tune into Sunday's Toyota Owners 400 at Richmond Raceway to see the Rebel Bourbon Camaro on track!!

Stream this episode on your favorite podcast app and be sure to drop us a review while you’re there. 

We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider giving us a 5 Star rating on your favorite podcast app, leave us a written review, and tell a fellow bourbon lover about our show.

Follow us @BourbonLens on Instagram, Facebook, LinkedIn and X.  Also, consider supporting Bourbon Lens on Patreon for some of the behind the scenes, to earn Bourbon Lens swag, join the Bourbon Lens Tasting Club, and more. If you have any comments, questions, or guest suggestions, please email us at [email protected].

Check out BourbonLens.com to read our blog posts, whiskey news, podcast archive, and whiskey reviews.

Cheers,
Scott and Jake
Bourbon Lens

 

About the Partnership:

Who is Kyle “Rowdy” Busch and RCR?

Kyle Busch, also known as “Rowdy,” is a professional stock car racing driver currently driving for RCR, short for Richard Childress Racing, in the NASCAR Cup Series. He’s known for his aggressive driving style and competitive spirit, earning him numerous victories and championships throughout his career.

RCR is a renowned team in the world of NASCAR. They have a long history of success and have fielded some of the most iconic drivers in the sport, including Dale Earnhardt Sr. and Kevin Harvick.

What the Rebel Spirit Means to Rowdy

“Freedom, defiance, and attitude.” This is why Kyle, RCR, Rebel Bourbon, and the No. 8 Chevrolet are the perfect match. A match made in heaven? Whiskey heaven, maybe.

“We wanted a team who does their own thing and embodies the essence of our brand. With Kyle and the RCR team, we found the perfect partner to bring the spirit and attitude of the Rebel brand to fans who feel the same way.” – Philip Lux, brand manager for Rebel Bourbon.

The Spirit of NASCAR

The intensity of Rebel Bourbon and NASCAR embody a spirit of daring and defiance, where it’s not about reaching limits but shattering them.  Kyle “Rowdy” Busch doesn’t just drive – he lives and breathes the spirit of a rebel. He knows that to taste victory, you have to tip a little at the edge of tradition.

About Rebel® Bourbon

Distilled in Bardstown, Kentucky, by Lux Row Distillers Master Distiller John Rempe, Rebel Bourbon features a wheated mash bill that is true to its original recipe dating back to 1849. Known for its smoother, sweeter flavor, highlighted by delicious caramel and vanilla flavor notes, Rebel celebrates the “Rebel spirit in all of us” – especially those who embrace freedom, defiance and a little attitude. In 2023, Rebel Bourbon 10 Year Single Barrel Kentucky Straight Bourbon Whiskey was awarded a gold medal at the San Francisco World Spirits Competition and a Double Platinum ASCOT award. The brand’s Rebel 100 Kentucky Straight Bourbon Whiskey was awarded gold medals at the 2023 SIP and ASCOT awards.

About Luxco®

Founded in St. Louis in 1958 by the Lux Family, Luxco® is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP® Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky- based Lux Row Distillers®, home of Ezra Brooks®, Rebel®, Blood Oath®, David Nicholson® and Daviess County®; Lebanon, Kentucky-based Limestone Branch Distillery®, maker of Yellowstone® Kentucky Straight Bourbon Whiskey, Minor Case® Straight Rye Whiskey and Bowling & Burch® Gin; Jalisco, Mexico-based Destiladora González Lux, producer of 100% agave tequilas, El Mayor®, Exotico® and Dos Primos®; and Ross & Squibb® Distillery in Lawrenceburg, Indiana, where Remus® Straight Bourbon Whiskey and Rossville Union® Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope® Bourbon, Everclear® Grain Alcohol, Pearl® Vodka, Saint Brendan’s® Irish Cream, The Quiet Man™ Irish Whiskey, Green Hat® Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

About Richard Childress Racing:

Richard Childress Racing (www.rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has celebrated over 50 years of racing and earned more than 200 victories and 16 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Truck Series and is a three-time winner of the Daytona 500 (1998, 2007, 2018). Its 2024 NASCAR Cup Series lineup includes two-time NASCAR Cup Series champion Kyle Busch (No. 8 Chevrolet) and 2017 Coca-Cola 600 winner and 2018 Daytona 500 champion Austin Dillon (No. 3 Chevrolet). RCR fields a full-time NASCAR Xfinity Series program with Jesse Love (No. 2 Chevrolet) and Austin Hill (No. 21 Chevrolet).