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272: Kyle Busch Competes with the 'Rebel Spirit' in NASCAR

Bourbon Lens

Release Date: 03/31/2024

326: Crafting a Unique Whiskey Blend at J. Mattingly 1845 show art 326: Crafting a Unique Whiskey Blend at J. Mattingly 1845

Bourbon Lens

In this week’s episode of the Bourbon Lens Podcast, Jake and Scott take you inside their exclusive in Frankfort, Kentucky. From hands-on barrel sampling to creating custom bourbon blends, this immersive experience is a must for any whiskey enthusiast. A special thanks goes out to Amy Preske for arranging this memorable day, and to Dakota and the entire J. Mattingly team for the warm hospitality and deep knowledge of bourbon blending. The episode also touches on the recent severe weather in Kentucky, including destructive tornadoes, historic flooding, and other storms that have deeply...

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324: Augusta Distillery and Its Future with Master Distiller Alex Castle show art 324: Augusta Distillery and Its Future with Master Distiller Alex Castle

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In this episode of the Bourbon Lens Podcast, host Jake sits down with Mason Walker and Clay Risen from Bourbon Lore®, a unique community of bourbon enthusiasts, collectors, and connoisseurs built around a shared love for the best American whiskey has to offer. Together, they discuss the history of bourbon, delving into its origins, the iconic figures behind its rise, and the enduring legacy that has made it one of America’s most celebrated spirits. Tune in and discover the origin story of Bourbon Lore! If you’re ultra-passionate about bourbon or want to learn more about its most legendary...

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322: Exploring Whiskey Thief Distilling Co.'s New Location with Walter Zausch show art 322: Exploring Whiskey Thief Distilling Co.'s New Location with Walter Zausch

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321: Bottled in Bond with Heaven Hill’s Bernie Lubbers & Adam Edwards show art 321: Bottled in Bond with Heaven Hill’s Bernie Lubbers & Adam Edwards

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319: Exploring Larrikin Bourbon Co. with Co-Founder Greg Keeley show art 319: Exploring Larrikin Bourbon Co. with Co-Founder Greg Keeley

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318: The Best Bourbon Distilleries from Around the United States show art 318: The Best Bourbon Distilleries from Around the United States

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317: High Bank Small Batch Bourbon: A New Chapter for Ohio Distillery show art 317: High Bank Small Batch Bourbon: A New Chapter for Ohio Distillery

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More Episodes

The worlds of Bourbon and NASCAR collide in this week’s episode of Bourbon Lens.  Kyle “Rowdy” Busch and Master Distiller John Rempe from Lux Row Distillers talk all things Rebel Bourbon. For the first time ever, Kyle’s #8 Chevy Camaro is fully wrapped in Rebel Bourbon branding this weekend for the NASCAR Cup Series in Richmond.  We discuss the partnership between Rebel Bourbon and Kyle Busch, the importance of sponsors in the sport, and how Kyle exemplifies the Rebel Spirit.  Master Distiller John Rempe talks about his work at Lux Row Distillers, production of the Rebel line of spirits, and working with Kyle to teach him more about Kentucky Bourbon.  Don’t miss this episode of Bourbon Lens and be sure to tune into Sunday's Toyota Owners 400 at Richmond Raceway to see the Rebel Bourbon Camaro on track!!

Stream this episode on your favorite podcast app and be sure to drop us a review while you’re there. 

We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider giving us a 5 Star rating on your favorite podcast app, leave us a written review, and tell a fellow bourbon lover about our show.

Follow us @BourbonLens on Instagram, Facebook, LinkedIn and X.  Also, consider supporting Bourbon Lens on Patreon for some of the behind the scenes, to earn Bourbon Lens swag, join the Bourbon Lens Tasting Club, and more. If you have any comments, questions, or guest suggestions, please email us at [email protected].

Check out BourbonLens.com to read our blog posts, whiskey news, podcast archive, and whiskey reviews.

Cheers,
Scott and Jake
Bourbon Lens

 

About the Partnership:

Who is Kyle “Rowdy” Busch and RCR?

Kyle Busch, also known as “Rowdy,” is a professional stock car racing driver currently driving for RCR, short for Richard Childress Racing, in the NASCAR Cup Series. He’s known for his aggressive driving style and competitive spirit, earning him numerous victories and championships throughout his career.

RCR is a renowned team in the world of NASCAR. They have a long history of success and have fielded some of the most iconic drivers in the sport, including Dale Earnhardt Sr. and Kevin Harvick.

What the Rebel Spirit Means to Rowdy

“Freedom, defiance, and attitude.” This is why Kyle, RCR, Rebel Bourbon, and the No. 8 Chevrolet are the perfect match. A match made in heaven? Whiskey heaven, maybe.

“We wanted a team who does their own thing and embodies the essence of our brand. With Kyle and the RCR team, we found the perfect partner to bring the spirit and attitude of the Rebel brand to fans who feel the same way.” – Philip Lux, brand manager for Rebel Bourbon.

The Spirit of NASCAR

The intensity of Rebel Bourbon and NASCAR embody a spirit of daring and defiance, where it’s not about reaching limits but shattering them.  Kyle “Rowdy” Busch doesn’t just drive – he lives and breathes the spirit of a rebel. He knows that to taste victory, you have to tip a little at the edge of tradition.

About Rebel® Bourbon

Distilled in Bardstown, Kentucky, by Lux Row Distillers Master Distiller John Rempe, Rebel Bourbon features a wheated mash bill that is true to its original recipe dating back to 1849. Known for its smoother, sweeter flavor, highlighted by delicious caramel and vanilla flavor notes, Rebel celebrates the “Rebel spirit in all of us” – especially those who embrace freedom, defiance and a little attitude. In 2023, Rebel Bourbon 10 Year Single Barrel Kentucky Straight Bourbon Whiskey was awarded a gold medal at the San Francisco World Spirits Competition and a Double Platinum ASCOT award. The brand’s Rebel 100 Kentucky Straight Bourbon Whiskey was awarded gold medals at the 2023 SIP and ASCOT awards.

About Luxco®

Founded in St. Louis in 1958 by the Lux Family, Luxco® is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP® Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky- based Lux Row Distillers®, home of Ezra Brooks®, Rebel®, Blood Oath®, David Nicholson® and Daviess County®; Lebanon, Kentucky-based Limestone Branch Distillery®, maker of Yellowstone® Kentucky Straight Bourbon Whiskey, Minor Case® Straight Rye Whiskey and Bowling & Burch® Gin; Jalisco, Mexico-based Destiladora González Lux, producer of 100% agave tequilas, El Mayor®, Exotico® and Dos Primos®; and Ross & Squibb® Distillery in Lawrenceburg, Indiana, where Remus® Straight Bourbon Whiskey and Rossville Union® Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope® Bourbon, Everclear® Grain Alcohol, Pearl® Vodka, Saint Brendan’s® Irish Cream, The Quiet Man™ Irish Whiskey, Green Hat® Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.

About Richard Childress Racing:

Richard Childress Racing (www.rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has celebrated over 50 years of racing and earned more than 200 victories and 16 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Truck Series and is a three-time winner of the Daytona 500 (1998, 2007, 2018). Its 2024 NASCAR Cup Series lineup includes two-time NASCAR Cup Series champion Kyle Busch (No. 8 Chevrolet) and 2017 Coca-Cola 600 winner and 2018 Daytona 500 champion Austin Dillon (No. 3 Chevrolet). RCR fields a full-time NASCAR Xfinity Series program with Jesse Love (No. 2 Chevrolet) and Austin Hill (No. 21 Chevrolet).