Former Journalist Tips to Create Content to Reach Over 50 Clients
Release Date: 04/17/2024
7 Revenue Streams for Menopause Fitness Coaches
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Diversify with 7 revenue streams for stability and growth in the fitness coaching industry, particularly for those focusing on midlife women. 1 Online Courses and Workshops - Description: Creating and selling online courses that address specific aspects of fitness and wellness for midlife women, such as bone health, hormone balance, and managing menopause symptoms through exercise and nutrition. - Actionable Tip: Use platforms like Teachable or Thinkific to host your courses; start with a pilot course to gauge interest. One event or one series of events. Biggest mistake here is...
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Former Journalist Tips to Create Content to Reach Over 50 Clients
She Means Fitness Business
“I wasn’t marketed to anymore.” My guest today points out a glaring still-existing dilemma in our fitness industry. Even in this age where menopause and longevity being buzzwords of the year, images and marketing terms are centered around young, youthfulness, and anti-aging. Images of young, fit individuals in bra tops still prevail. If you want to reach over 50 clients, you have to know what to say and what not to say. Jay Croft creates original content for trainers, gyms and studios. Everywhere you write, speak, or create video, you are a copywriter. I rounded up a professional...
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Developing relationships with medical professionals was going to be easy once Exercise is Medicine™ was announced! Trainers and gyms thought it was going to be great. Imagine it raining clients told by their physicians to exercise and start working with a trainer. No one came. "Exercise is Medicine was established in 2007 by the American College of Sports Medicine to inform and educate physicians and other health care providers about exercise as well as bridge the widening gap between health care and health fitness."() It's Up To YOU. You want an endorsement from a...
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Creating Shared Experiences with Clients to Deepen Relationships and Loyalty
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If you’re hoping to create a retreat or simply to deepen relationships and loyalty among your clients and members, (as we all should), then you’ll love this. From hosting retreats for more than a decade I learn something new every time. My retreats look very different from the first I hosted over a decade ago. And I’ve learned the most from my attendees after the retreat. Having quiet time to journal on a trail and cooking together were two things suggested and requested. Among the most fun activities we did during a recent 4 ½ day retreat was charades. We also held a team...
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What’s the connection between longevity and exercise? Are you helping clients optimize longevity? Do you know it’s like a trending topic and NYT bestselling titles all have something to say about youth, younger, living longer stronger and better. You’ve got more time with clients than doctors with patients, and more opportunity to positively impact. You also have more opportunity than ever to leverage what it is you do for your own business longevity. So this very short episode with Chris Burres, host of an upcoming longevity summit will offer some quick insight from...
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Ask. If you want to get your first midlife coaching client (or your hundredth) you’ll have to ask. As you listen, this is a day in the week that ends in “y.” If you didn’t ask someone to become a client and you want clients, are your actions congruent with what it is you say you want? I could give you a whole lot of platitudes here. I could share content that suggests you define a niche and create an avatar. And there are plenty of episodes here about that, but this isn’t one. To get your first midlife coaching client isn’t hard given women tend to seek trainers and support...
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5 Ways to Coach a Better Metabolism in Menopause
She Means Fitness Business
In a recent episode I shared how to help clients with a flat belly. If you haven’t heard it, and this one appeals to you, you’ll want to listen. (stay with me! I’ll link to it in show notes) Where metabolism is concerned there are two considerations: During Exercise Outside of Exercise One is what happens 30-60 minutes a handful of times a week. The other is about what happens the other 23 or 23 and a half hours of the day. Which would you want to boost? The consideration you have to make is that often a tough exercise session will make people...
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4 Cs to Grow Your Health Coaching Business This Year
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Welcome to She Means Fitness Business, the go-to podcast for female health and fitness professionals looking to supercharge their business growth this year. In this episode, we’re diving deep into the 4 Cs, a proven framework to help you take your health coaching business to new heights. Whether you’re just starting out or looking to grow and scale your business , these strategies are tailored to help you thrive. Get ready to transform your health coaching business and achieve your goals! Get ready for a little tough love as you coach yourself answering these questions. ...
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Health Business Email Marketing Mistakes that are Killing Revenue
She Means Fitness Business
If your health business email marketing is not up to date with current delivery parameters, in tune with your community and continually cleaned up, you need to brace yourself for 2024. In this episode I’m breaking down the most common misconceptions that result in mistakes. No matter whether you’re starting or you’ve got a list, you are primed to do better. Email marketing is a puzzle for all industries but the secrets are simple. Serve your customer. Offer more value than promotions earn the right to put a promotion in front of them. Your success in any...
info_outline“I wasn’t marketed to anymore.”
My guest today points out a glaring still-existing dilemma in our fitness industry. Even in this age where menopause and longevity being buzzwords of the year, images and marketing terms are centered around young, youthfulness, and anti-aging. Images of young, fit individuals in bra tops still prevail.
If you want to reach over 50 clients, you have to know what to say and what not to say. Jay Croft creates original content for trainers, gyms and studios. Everywhere you write, speak, or create video, you are a copywriter. I rounded up a professional writer to help you with content to reach over 50 clients.
Be sure you stay til the end for some help on how you can use AI to generate content to reach over 50 clients better, faster and create a relationship.
My Guest:
Jay Croft created Prime Fit Content to help gym owners reach more people over 50 after 30 years in mass media and corporate communications. A veteran writer, editor, and content creator, Jay creates premium, original material best used in email newsletters, social media, and blogs. He also consults with businesses about this vast, underserved segment and how best to communicate with them effectively.
Questions We Answer in This Episode:
What is your background and how & why you got into this?
What are some of the challenges trainers online or off have in communicating with the over-50 market?
What are a few key pieces of advice in improving your game on this?
Why isn't the fitness industry doing more to help people over 50?
What role can content and communications play?
What works and what doesn't?
Connect with Jay:
https://primefitcontent.com
On Social:
Facebook: https://www.facebook.com/jaycroft
Threads: https://twitter.com/JayCroft
Instagram: https://www.instagram.com/primefitcontent/
LinkedIn: https://www.linkedin.com/in/croftjay/
Other Episodes You Might Like:
https://www.fitnessmarketingmastery.com/podcasts
Resources:
https://www.fitnessmarketingmastery.com/scorecard
https://www.fitnessmarketingmastery.com/copywriting-course