She Means Fitness Business

Female Fitness Trainers, Instructors, & Health coaching business tips to start, grow, and scale your business without being pushy, salesy, or sleazy. Marketing, social media, emails, content, creating offers ... to create both a business and the freedom you love.

Launching a New Personal Training for Perimenopause Business Grassroots 06/21/2025

Launching a New Personal Training for Perimenopause Business Grassroots A huge welcome back to our 2024 summer intern, Hope Ogg. We checked in with Hope one year after her graduation from ISU to hear about her journey: New personal training for perimenopause business Grassroots delivery method Her no email list, no website business growth A new opportunity on the West Coast My Guest: Hope Ogg previously worked a summer with Debra and learned amazing skills to help her branch out and create my own business training women! Questions We Answer in This Episode: [00:02:45] What have you been doing both before, during and since your internship ended? [00:04:33] With your experience coaching during your 4 years at Iowa State, who were your clients? How did you start coaching? Where was your experience? [00:08:10] How is life changing now making you think about other opportunities? [00:16:58] What kind of business goals do you have in the next year? [00:18:24] Are you in the process of testing funnel components to reach new clients? [00:20:42] Perimenopause, affecting women from late 30s to mid 50s, is a hot topic and a niche opportunity. Among athletes, active and inactive women, a narrow focus helps a customer feel seen and heard and a broad one feels too generalist. Who are you going to try to target with your messaging? [00:23:38] How will you connect with your clients, attract new customers and enroll them? Hope’s Journey on Her Perimenopause Business Grassroots Post-Graduation Worked with a strength and condition business and an orthopedic clinic. Trained middle school, high school and D2-D3 athletes with sports performance on speed and strength. Currently embarking an opportunity with a gym to coach women in menopause. Started in October 2024, training women with a 6-week program of increment training in-studio and online. Teaches a pelvic floor class teaching how to engage the core. Connecting to Clients Social media posting and direct messaging. Know the program and time suitable to the client. Direct the client to the . Strategy Moving Forward Platform growth to provide services and inform the audience on facts and science. Network connection to gyms to attract new and broader clientele. Hope’s Program: 6-Week All Things Peri/Menopause 1.0 A fitness program for women in peri-menopause and menopause, focusing on strength, balance, and wellness to boost energy, support hormonal balance, and enhance well-being. 3-4x per week training weight training focused on building muscular strength and bone density minimal equipment required: dumbbells and/or resistance bands Available on . Connect with Hope: Instagram - Newie - Other Episodes You Might Like: Previous Episode - More Like This - Resources: Join course for a business you love! Don’t know where to start? Book your . /episode/index/show/voiceforfitnessprofessionals/id/37069205

What Do You Consider in How Much Do You Charge (series) Part 3 05/14/2025

What Do You Consider in How Much Do You Charge (series) Part 3 How much do you charge? How much are you? My first question is, How did you interpret that question? Because you could think I’m going to dive into how to set your fees… and I am. You might have had this question come up with a client and wonder, how do I answer that question. I’m going to answer that too. You also could be asked this about something you’ve never even considered, like … How much would you charge for a presentation ? What are your speaking fees? How much would you charge to create a series of videos for our membership? Or organization or to provide the movement breaks at our corporate event? If you haven’t thought about your response to any of these questions, or you really wonder how to set your fee structure when you’re starting or want to raise your rates, then this is for you. I’m going to cover each of these in a little series because the two most popular workshops I’ve hosted in my career: Offer Creation lab Coaching Hotties: The HOW-TO for menopause fitness coaches & trainers And within minutes, when I conduct a Business Better audit with our new Menopause Fitness Specialists, a couple things become clear. Many of us do not know where our biggest profit comes from. We are not creating products and setting fees in a way that puts us in a profitable position. So let’s change that. You no longer need to believe that because you’re in a service-oriented business, or that you love it, that you can’t also make a profit and have a life you love. That stops now, don’t you think? Stay tuned for the How Much Do You Charge series. Collaboration Opportunities Impacting How Much Do You Charge They may say, “How much would you charge for creating a series of beginner videos for our site that we have access to.” They give you a description of what it is that they want. What's your answer to that? Listen to How Much Do You Charge Episode 3 to know what to do on collaboration opportunities! Licensing and Use You’re giving them the rights to use your materials on their site, giving you credit. There is no licensing necessarily. They don't have to come back in 2 years to renew their license. You're just allowing them to use it. Exclusivity You might say, “Would you prefer exclusivity? I'm creating these programs and videos exclusively for you.” Mentioning “I won't be using the programs and videos on my site. These will be exclusive and no one else will use them. No one else will have the opportunity. No one else will see them except on your side.” That's going to be a much higher price. Considering the time to design, create, shoot, edit, is greater. Limited Licensing Agreement Or you allow them a licensing fee to use for X period of time. They have to either renew it or have to discontinue use after the agreed period. In any of these, when you're creating a brand, make sure that there's some kind of legal binding agreement, so it is written. You should provide Clauses and Agreements that must be very clear on the details and both parties must sign. This now becomes a more expensive project. How much will it cost you to hire a lawyer for the documents? How much time will the process take? Or find a lawyer who can give you some templated formats, created and customized for you. Value of Your Time and Effort in How Much Do You Charge If you’re designing these programs, take the time to shoot and edit these videos. Consider the value of your time. If your time is worth $500 an hour, just an example, you also have to think, are there additional costs? If your team needs you to be doing something else entirely, you need to consider a contractor. Consider the cost and time in doing the project yourself. Factor in the cost that would be incurred by you being away from your usual work. Or if you could create a product that would be making you passive income, then the cost of you doing this product or project may be extremely high. So, there you have it. How much do you charge? From consumers, from collaborators, from corporations and businesses. I hope you now have an answer to those questions. I look forward to hearing your response to this. If you've listened, if this was helpful, and or if you've been in an instance where this has come up for you, share with me. So we'll provide you with an opportunity to see a sample of how you respond. Other Episodes You Might Like: Part 1 - Part 2 - Resources: Join to know what you need before you workout again! Join to become a coach! Get the to guide you as a coach. Take the for support. /episode/index/show/voiceforfitnessprofessionals/id/36517750

What Do You Consider in How Much Do You Charge (series) Part 2 05/10/2025

What Do You Consider in How Much Do You Charge (series) Part 2 How much do you charge? How much are you? My first question is, How did you interpret that question? Because you could think I’m going to dive into how to set your fees… and I am. You might have had this question come up with a client and wonder, how do I answer that question. I’m going to answer that too. You also could be asked this about something you’ve never even considered, like … How much would you charge for a presentation ? What are your speaking fees? How much would you charge to create a series of videos for our membership? Or organization or to provide the movement breaks at our corporate event? If you haven’t thought about your response to any of these questions, or you really wonder how to set your fee structure when you’re starting or want to raise your rates, then this is for you. I’m going to cover each of these in a little series because the two most popular workshops I’ve hosted in my career: Offer Creation lab Coaching Hotties: The HOW-TO for menopause fitness coaches & trainers And within minutes, when I conduct a Business Better audit with our new Menopause Fitness Specialists, a couple things become clear. Many of us do not know where our biggest profit comes from. We are not creating products and setting fees in a way that puts us in a profitable position. So let’s change that. You no longer need to believe that because you’re in a service-oriented business, or that you love it, that you can’t also make a profit and have a life you love. That stops now, don’t you think? Stay tuned for the How Much Do You Charge series. Include Quality in How Much Do You Charge for a Potential Customer “I know I need you but can I afford you?” To answer that, that is similar to answering a meeting planner . Have a Range Instead of “My rate is $95 an hour.” or “$95 per session for 15 sessions,” You could answer: “How serious are you?” “Did you have a budget in mind?” “How much is it worth to you?” Elaborate and Mention Inclusions Make yours a comprehensive approach. That's really coaching. That's all encompassing and a different kind of a service. “I will give you guidance on what to do, on your own as well.” or “Health coaching to monitor your diet, your stress, your sleep." “The best place to get started would be a discovery call. That's a $50 session and if you decide to step forward and we are a good fit, we apply that credit to your next step.” Give Opportunities Give them opportunities at a low level of $50. Versus, “You want to spend 90 minutes with me.” Instead of saying, “It's $3,000. There's a range that influences the fee, those include....” You could answer, “There are several things that influence how much a package or an in-depth one-time session.” The client has an opportunity to say, “I think I've got this on my own. You've given me what I need to do. I'm gonna try this on my own.” You can respond, “This is great but I want to give accountability. We can look at what that looks like.” “That’s a $500 investment. You're gonna do homework and I do too. You jump 90 minutes with me. Then I do a little more homework and send you the recommendation based on where I would start with right now, based on what you've said, and based on the criteria for increasing routine.” What Do You Offer With How Much Do You Charge? Here's the exciting part and I'm so glad you stayed with me. I have experienced that for many business pros doing something for the very first time, they've never even thought, I didn't even know I could do that – that could be my job. The reality is.. you can't teach fitness classes all day, every day. Many of us were teaching 2-4 classes a day. Maybe to cover for somebody who was sick. There was not a lot of fusion in yoga. There were not a lot of barre kinds of classes. There was primarily high impact, maybe low impact, spinning classes, but they were all fairly high intensity. We didn't do what wise yoga instructors do now, which is actually walk around and supervise and be a better teacher, not just being there doing your own workout. The reason many wanted to be fitness instructors is they would say, “I get paid for working out.” Which were most often leading to the poorest quality fitness instructors that we had. Right? It would not be about teaching, cueing and helping someone with form, instead of making sure they keep their own heart rate up or they're getting all the sets in the reps themselves. Some would say, “I’m exhausted.” “I'm doing all the workout because if I don't, they won't do that.” That's ridiculous, right? Something about her instruction is not working. You don't have to work out, even on camera. But what you do is demonstrate and watch that client. If you're a digital professional who knows how to create high quality, video, and audio. Demonstrate the technique and sequencing exercise in the way that it should be. Get all the cues in the technique. That is a combination of skill sets that the pandemic gave to you as a gift. Other Episodes of How Much Do You Charge Series: Part 1 - Part 3 - Collaboration Opportunities Impacting How Much Do You Charge Resources: Join to know what you need before you workout again! Join to become a coach! Get the to guide you as a coach. Take the for support. /episode/index/show/voiceforfitnessprofessionals/id/36484425

What Do You Consider in How Much Do You Charge (series) Part 1 05/07/2025

What Do You Consider in How Much Do You Charge (series) Part 1 How much do you charge? How much are you? My first question is, How did you interpret that question? Because you could think I’m going to dive into how to set your fees… and I am. You might have had this question come up with a client and wonder, how do I answer that question. I’m going to answer that too. You also could be asked this about something you’ve never even considered, like … How much would you charge for a presentation ? What are your speaking fees? How much would you charge to create a series of videos for our membership? Or organization or to provide the movement breaks at our corporate event? If you haven’t thought about your response to any of these questions, or you really wonder how to set your fee structure when you’re starting or want to raise your rates, then this is for you. I’m going to cover each of these in a little series because the two most popular workshops I’ve hosted in my career: Offer Creation lab Coaching Hotties: The HOW-TO for menopause fitness coaches & trainers And within minutes, when I conduct a Business Better audit with our new Menopause Fitness Specialists, a couple things become clear. Many of us do not know where our biggest profit comes from. We are not creating products and setting fees in a way that puts us in a profitable position. So let’s change that. You no longer need to believe that because you’re in a service-oriented business, or that you love it, that you can’t also make a profit and have a life you love. That stops now, don’t you think? Stay tuned for the How Much Do You Charge series. Part 1: Public Speaking Key Factors That Determine How Much Do You Charge: In-Person vs. Virtual – Are you traveling to an event, or is it an online presentation? Travel & Expenses – Will the client cover your travel, lodging, meals, or is that coming out of your fee? Pre-Event Meetings & Prep Time – Will they need multiple calls, strategy sessions, or custom content before your presentation? Marketing & Lead Generation Opportunities – Can you sell from the stage, collect emails, or gain exposure to your ideal clients? Handouts & Resources – Are you providing physical or digital materials or exclusive content for attendees? Length & Depth of Engagement – Is it a quick keynote, a full-day workshop, or consultation? Licensing & Exclusivity – Are they purchasing the rights to use your content, or will you retain ownership and reuse it elsewhere? Assets from the Event - Will they videotape and take photos of the event and will you get a copy or could you videotape the event? Will there be an opportunity to receive a testimonial for marketing use? Are make-up artists and hairstyling provided? If not, should you treat these as separate investments? How to respond to “How much do you charge? For a Meeting Planner” The Confident & Strategic Response “Thanks for asking! My rates depend on a few key factors—about seven, actually. Are we talking in-person or virtual? Will you be covering travel and accommodations, or should I include that in my quote?” The Expert Positioning Approach “My fees are based on the scope of the event, level of preparation, and any additional elements like handouts, books, or extended Q&A time. To make sure we’re a great fit, let’s talk about what success looks like for you, and I’ll share the best options.” The Negotiation-Friendly Response "There are a few things that influence my rates—(you can mention the 8 key factors). If budget is a concern, we can explore options that create a win-win for both of us!" Other Episodes of How Much Do You Charge Series: Part 2 - Include Quality in How Much Do You Charge for a Potential Customer Part 3 - Collaboration Opportunities Impacting How Much Do You Charge Resources: Join to know what you need before you workout again! Join to become a coach! Get the to guide you as a coach. Take the for support. /episode/index/show/voiceforfitnessprofessionals/id/36463280

Why Running Your Health Business Seems So Hard 12/11/2024

Why Running Your Health Business Seems So Hard If running your health business seems so hard and you’re busy plugging holes, fixing leaks only to realize you’ve got another hole in the roof, this is for you. The single most important question to ask… and it’s not … how much do you want to make, or do you want to coach high ticket offers vs big groups of people who pay you less… The single most important question to ask is: Who are you? That’s the question that you want to ask and nail the answer to. That alone will help you realize how to achieve flow and how to hire the right people to be around you. In order to identify why running your business seems so hard and get into a flow, we’re going to ask several questions today so you can …. Meet you. Questions we cover in this podcast: How do you assess your strengths and weaknesses objectively? How do you know whether you need a compliment or a clone of you? What’s the definition of that? Do you know your strengths? How have you implemented them in the last week? What could you do better? What triggers you? When staff say, they’re working on or describe their role as taking care of “The stuff and the things”… triggers me. When my team members who are integrators who are hired to pay attention to detail can’t articulate exactly what they are doing, and use this nondescript way of describing how they spend their time and my money, that’s a trigger. Key Questions to Reveal Why Running Your Health Business Seems So Hard What do you need to communicate to others about working with you? What do you need in order to be productive? When you’re stressed you need….? Are you detail oriented? Need lots of details to make a decision? Do you like to gather the details? Do you need data to make decisions? Do you want to be the one to collect the data? If Running Your Health Business Seems So Hard, Try These: Tests like Kolbe, Color Code, Disk Personality, or the Ennigram can reveal how you make decisions but ultimately they point out why certain things irritate you, motivate you, drain you or inspire you. Most of us want more motivation and inspiration! You also will learn how you relate to others or why you need them on your team to relate to customers that you cannot. You need them, but you also need to know that these people don’t communicate in the same way as you, and they could irritate you or vice versa. You’ve got to know when you need someone to clone you, meaning you’re going to have them do a job that you do really well and love, but now need to hand off to someone or need more hands on deck, and when you need a compliment. That is, you need someone good at things you’re not, who loves doing things you hate or that drain you. Other Episodes You Might Like:Grow Your Fitness Business in 2023 | Personal Trainers and Health Coaches: When and How to Ask for Help Growing Your Health Business: Hiring Interns for Your Health Business & Personal Growth: Resources: Flipping 50 Menopause Fitness Specialist: Business Scorecard: Take the Quiz for Support: /episode/index/show/voiceforfitnessprofessionals/id/34343580

Strategies for Higher Revenue as a Fitness Professional 12/04/2024

5 Quick Revenue Streams to End Your Year Strong (or Start) 11/30/2024

5 Quick Revenue Streams to End Your Year Strong (or Start) Whether you want to end this year strong or start or get a midyear kick in revenue, I’ve got 5 last-minute revenue streams for health coaches - and fitness trainers - that won’t take long to put together OR to deliver. Are you a health coach looking for quick, effective revenue streams to boost your year-end earnings or kick off a strong start to the New Year? This episode is here to help! We’re diving into five profitable revenue streams for health coaches that can be launched quickly, even during the busiest seasons. From digital products to virtual workshops, discover ways to leverage your expertise and make the most of your time with solutions that not only benefit your clients but also maximize your bottom line. In this solo episode, I’m sharing practical, last-minute ways for health coaches to create meaningful income streams, without extensive planning or resources. Perfect for when time is tight, these strategies can be implemented at any time of year – so whether it's December or March, these methods will bring you results. Questions I Answer in this Episode: Why year-end urgency can be good motivation Attractive offers with low time investment How to have an ideal customer say “yes” How not to regret what you sold 5 Last-minute Revenue Streams for Health Coaches to End Your Year Strong (or Start) Digital Product OffersCreate quick digital products like eBooks, guides, or resource lists tailored to your target audience. Tip: Promote on social media and consider a limited-time discount to drive urgency. Why it’s gold: You could repackage it for the holidays with a new cover or new marketing graphics alone. Quick-Start Coaching Packages Offer a “fast-track” or “mini coaching” package (e.g., a 2-week or 1-month program) that gives clients a taste of your services. Tip: Position this as a “resolution rescue” package for the new year, or a “health boost” for clients feeling drained during or after the holiday season. Why it’s gold: you don’t really have to create anything except for marketing images and messages. Specialized Virtual Workshops or Webinars Host a one-time workshop on topics like “Managing Holiday Stress” or “Detoxing After the Festivities.” These can be live or recorded, offering great value without needing an ongoing commitment. Tip: Make it seasonally relevant and highlight the tangible outcomes for attendees, such as gaining energy or improving mood. Affiliate Programs with Complementary Brands Partner with brands or products that align with your services, like wellness supplements, fitness gear, or books. Tip: Look for products you genuinely recommend to build trust with your audience and secure repeat income. Flash Sales on Existing Programs or Products Run a flash sale for your current online programs or digital products. Bundle popular items for additional value. Tip: Use limited-time offers or add bonuses like a free initial consult to increase appeal. Key Take Aways to Creating Revenue Streams for Health Coaches to End (or Start) Your Year Strong Revenue streams for health coaches can be created in ways that are both effective and efficient, allowing you to serve clients while securing additional income. With these five ideas, you’ll be ready to finish the year strong or start the next one with momentum! Other Episodes You Might Like: 7 Revenue Streams for Menopause Fitness Coaches: 3 Quick Ways to Boost Engagement for Health Coaches: 5-Tip Health Coaches Marketing Formula for Quick Social Media Wins: Resources: Flipping 50 Menopause Fitness Specialist: Business Scorecard: Take the Quiz for Support: /episode/index/show/voiceforfitnessprofessionals/id/34207575

Create A Website You Can Be Proud Of (That makes money) 11/23/2024

GLP-1 For Health & Fitness Professionals 11/20/2024

GLP-1 For Health & Fitness Professionals What do you know about GLP-1 for health and fitness professionals? Maybe you name it as drugs, pharmaceuticals, medications, whatever the term or the name is that you are using and feel comfortable with, let's call it GLP-1s and that includes the entire family. It includes doses that are pre-packaged and those that are micro doses, those that are cycled on it, off it, on it, off it. And what it is that you as a fitness or health professional, operating as a coach or prescribing exercise and designing programs, for someone might see either as a threat or as an opportunity. I'd love for you to really tune in today with an open mind on GLP-1 for health and fitness professionals. There were lots of potential threats and lots of factors that were thrown around and not necessarily facts, but based on fear, based on, you know, what we thought would happen in the worst possible case scenario. But have we, have we actually seen them? My Guest: Dr. Tami Meraglia MD is a leader in Functional Medicine specializing in Hormones, Weight Loss and non-surgical facial rejuvenation. She is the best selling author of The Hormone Secret, published by Simon and Schuster, has appeared on Good Morning America, Fox, ABC, NBC and many podcasts and summits as a health expert. She lectures nationally and internationally and is the Medical Director of BioThrive Life that offers personalized medical programs in person in Seattle and virtually across the USA Questions We Answer in This Episode: What do we know now about GLP-1 drugs that we didn’t recently? What does this mean for health & fitness professionals? How would you like to work with a fitness professional? What’s the best way for health pros to vet a physician they may want to work with or refer to? When it comes to GLP-1 for health and fitness professionals, initially, many thought of it as a threat. What do you say to that? Connect with Dr. Tami: On Social: Facebook: Instagram: Other Episodes You Might Like: What You Do and Don’t Know About GLP-1: /episode/index/show/voiceforfitnessprofessionals/id/33580132

Video Testimonials: Making Sales Easier 11/02/2024

Video Testimonials: Making Sales Easier We all think about sales to make our business thrive, but can completely miss the value of bringing human connections that make those sales happen. In this episode we’re talking about the power of video testimonials - how to make the videos and how they can transform your business by attracting new clients from the power of relating vs a simple “close the deal” approach. In this episode I pulled in the expert on video testimonials. How to make them, how to ask for testimonials and what to talk about. My Guest: Dan Lievens is a born entrepreneur and founder of 11 businesses in a variety of industries ranging from information technology, finance and health and wellness companies. He has played integral roles throughout his career driving business realignment with domestic and international growth. Born to a Taiwanese mother and Dutch father, he spent his youth traveling the world as the son of a Diplomat for the Belgian Government. Raised all over southeast Asia, Dan was educated in British, French, Dutch and Chinese schools. His university education began in Singapore which eventually led him to America where he received his MBA from Penn State. Dan is well-known for his rapid, nimble and strategic execution. With a broad understanding of technology, business and marketing. As an early pioneer, he built the first co-working facility in Philadelphia, where he assisted hundreds of early and mid-stage companies in analyzing business demands and providing solutions based on clear market drivers to help take their business to the next level. Today his primary focus is rooted in advancing the cause for purpose driven businesses and organizations eager to elevate the World we share. He is the Founder and CEO of Share One, the household name for helping businesses capture and use video testimonials to drive growth. Questions We Answer in This Episode: What got you into video testimonials? Why should someone invest (time and money) in collecting video testimonials? What difference is the screenshots of Facebook comments and video testimonials? How do you actually get your clients to give you a video? (and say the right words!) The objections a health professional can sometimes have are go something like this: I feel awkward or my clients would never do that - what now? If you want to see a couple suburb testimonials done by ShareOne, head to our show notes. Connect with Dan: On Social: Instagram: Resources: Flipping 50 Menopause Fitness Specialist: Business Scorecard: Take the Quiz for Support: Other Episodes You Might Like: Creating Shared Experiences with Clients to Deepen Relationships and Loyalty: From Unknown to Online Success: Building Your Brand Presence: Social Media Marketing Strategy from a Boss Babe Herself: /episode/index/show/voiceforfitnessprofessionals/id/33727602

The Power Of Storytelling In Fitness Marketing And How To Create Compelling Narratives 10/23/2024

The Power Of Storytelling In Fitness Marketing And How To Create Compelling Narratives Build your brand through the art of storytelling in fitness marketing. It doesn’t end in success stories or inspirational quotes; it’s about creating a brand identity to connect with your market and potential clients. In this episode, we explore the in-depth power of storytelling in fitness marketing and provide actionable strategies that you can use to craft compelling stories that resonate with your audience so you can grow your fitness brand. know how to create a brand identity that connects and resonates with your audience. My Guest: Linda Melone is the founder of The Copy Worx, a seasoned B2B copywriter, former personal trainer, and email strategist with over 15 years of experience in the health, wellness, and fitness industries. With a proven track record, including a $70k contract from a single email sequence and a 44% lift in homepage conversions, Linda’s work speaks for itself. She loves helping fitness businesses not just survive but thrive in a competitive landscape by using copy that connects on a deeper level and drives real results. Questions We Answer in This Episode: How can fitness brands leverage storytelling to create a more compelling value proposition? [00:14:47] What are the key elements of an engaging fitness narrative that resonate with both current and potential customers? [00:15:43] What role does customer psychology play in crafting effective fitness stories, and how do you tap into it? [00:32:41] How can fitness professionals incorporate storytelling into their email marketing to boost open rates and conversions? [00:15:59] [00:26:21] What mistakes do fitness brands commonly make when trying to tell their story, and how can they avoid them? [00:11:39] Connect with Linda: On Social: Facebook: Instagram: LinkedIn: Twitter: YouTube: Other Episodes You Might Like: Storytelling for Fitness and Health Coaches: Get Emails Opened and Read: Branding for Fitness Professionals | Personal Trainers & Health Coaches: Resources: Business Scorecard: Flipping 50 Menopause Fitness Specialist: /episode/index/show/voiceforfitnessprofessionals/id/33402982

How to Gain Referrals and Help Clients Optimize Hormones 10/16/2024

How to Gain Referrals and Help Clients Optimize Hormones If you want to gain referrals from doctors working with your demographic whether for HRT or using a GLP-1 drug, learn how to show what you do. It’s not your certifications or your website. It’s the art of communicating what you do and how you do it by demonstrating or by testimonials that will win you referrals. My Guest: Emily Sadri is a Board Certified Women’s Health Nurse Practitioner, Certified Nurse Midwife, and the founder of Aurelia Health, a modern telemedicine practice for women over 35. Aurelia Health provides comprehensive hormone replacement therapy and weight loss support with long visits and un-rushed care. Emily is passionate about making complex hormonal topics accessible and believes that great health starts with happy hormones and a balanced stress response. Questions We Answer in this Episode: How can you, within your scope of practice, support the female clients you’re working with in midlife? [00:08:58] What is attractive about a health and fitness professional for a provider so that you can be that? [00:11:57] What coaches do you refer to? [00:13:24] What is Emily’s tip for success in working with this demographic? [00:13:50] There you have it. This is a blue ocean waiting for you. Few coaches and trainers do this outreach to the medical community well. This is not an email campaign. This is getting to know one doctor at a time and letting them know you and what you do. You heard it here! To gain referrals you also may want to consider referring clients to others. Connect with Emily and The Perimenopause Revolution Summit: On Social: Instagram: Facebook: Resources: Business Scorecard: Flipping 50 Menopause Fitness Specialist: Other Episodes You Might Like: Coaching Client Nutrition within Scope of Practice for Revenue & Impact: Is There a Boundary Between Your Personal and Professional Self? Tools to Get Clients to Stick With Their Exercise: Optimizing Hormones Early in Perimenopause: /episode/index/show/voiceforfitnessprofessionals/id/33311202

Using Words for a Competitive Edge 10/07/2024

Using Words for a Competitive Edge You can use words for a competitive edge no matter what level of experience you have. In this world of seconds-long attention span and how do you come up with the words that attract the right audience? Those that would love to learn and follow your guidance? My Guest: Sam Horn is the CEO of the Intrigue Agency. Her 3 TEDx talks and 10 books have been featured in New York Times and presented to Oracle, Intel, Accenture, and NASA. As the former Executive Director of the world-renowned Maui Writers Conference and one of LinkedIn Learning's most popular communication instructors, she helps people craft one-of-a-kind books, talks, and careers that scale their income and impact - for good. Questions we answer in this episode: How do you come up with content that matters? [00:08:09] Why would people love to follow you (and they would!)? [00:16:59] Where do “good ideas” come from? [00:13:07] Notes from Sam Horn: Where do you go that people want to go? [00:17:28] Who do you meet that people would like to meet? [00:17:53] What is one piece of advice? [00:18:10] What have you learned that people would like to learn? [00:18:20] Do you use of words for a competitive edge right now? I encourage you to think about how much intrigue you yourself stir when you’re in conversation with someone. You are not boring! It is not uncommon though for us to give a quick answer because we aren’t used to the spotlight and it’s not even that we assume someone knows what we do, we just haven’t flexed this muscle of being the one talking and we aren’t going to be comfortable with it right away if that’s the case. I’ve observed trainers from college coursework, to internships to first jobs to 40 year colleagues. There are varying degrees of confidence. But notice a long time coach? He or she doesn’t mutter, doesn’t care who else hears it, they want that message loud and clear. Connect with Sam: On Social: Facebook: Instagram: Twitter: LinkedIn: Other Episodes You Might Like: Social Media Marketing Strategy from a Boss Babe Herself: Develop & Define Your Brand Voice | Fitness Marketing Made Easy: Resources: Marketing to Women: SOMEDAY is Not a Day in the Week, What Are You Putting Off? /episode/index/show/voiceforfitnessprofessionals/id/33018782

Content Creation Mistakes Most Health Pros Make (And How to Avoid Them) 08/10/2024

Content Creation Mistakes Most Health Pros Make (And How to Avoid Them) Content creation mistakes most health professionals make can keep you hidden from the people you can serve! In this episode, Debra Atkinson and intern Hope Ogg discuss the critical aspects of content creation and the common mistakes that can hinder your success as a health & fitness professional. From understanding your audience to the importance of SEO, Debra provides actionable advice to help you refine your content strategy and boost engagement. Learn how to avoid the pitfalls and create content that resonates with your audience, ultimately driving your business forward. Take your content creation skills to the next level! By focusing on these key elements, you'll not only avoid common mistakes but also create content that stands out, engages your audience, and effectively promotes your fitness business. Ever wonder why your content isn't getting the traction you expected? Are you struggling to keep your audience engaged? Stay tuned as we explore the pitfalls that might be holding you back and share practical strategies to elevate your content game! These content creation mistakes fitness professionals make and uncovering the common mistakes that health and fitness professionals make. Whether you're a seasoned pro or just starting out, this episode is packed with tips to help you create compelling content that engages your audience and drives your business forward. Questions We Answer in This Episode: If you were going to create your first ever social media post how would you decide what to post? Do you know what the biggest mistake most health pros make with content creation is? Let’s first define content The 4 ways you use social media (research, social proof, marketing, sales) What are the most common content creation mistakes fitness professionals make? How can you identify and understand your target audience better? What tools and resources can streamline the content creation process? How can you use analytics to refine your content strategy? Why is authenticity vital in connecting with your audience? Other Episodes You Might Like: /episode/index/show/voiceforfitnessprofessionals/id/32489332

Fear to There | How I Built This Online Fitness Business 08/07/2024

10 Questions for a Killer Social Media Strategy for Health Coaches 07/31/2024

10 Questions for a Killer Social Media Strategy for Health Coaches Listen to me coaching our Flipping 50 intern on how to create a killer social media strategy. If you’re a health coach, I want you to follow along. If you have a platform or channel and your engagement isn’t great, you may be tempted to blow this off. Don’t! Just a thought, but it’s those of us that stay coachable and curious and know just because we’re doing it or delegating it doesn’t mean we don’t have the opportunity to create the 2.0 or even 4.0 version. Everyone loves Instagram. Those who may not actually love it, still find it hard to resist! For health pros it’s tempting to start with beautiful pictures, recipes, hashtags, posting frequency and miss the part that really makes it a strategy! Questions We Answer in this Episode: Who do you want to serve? What do they want? Why don’t they have it? What’s their biggest problem How long has it been bothering them? How urgent is that problem? What if they don’t solve this problem? What have they tried? What happened with other things they tried? What do they fear? What do they dream about/would be ideal? When you Know That, You Want to Know This: Talk about the problem 80% of the time Position yourself as the solution 20% of the time Make an offer on your posts less than 1% of the time Make them the hero Be vulnerable about your problem Determine 3 or 4 pillars of content that you’ll share For example: Specific “recipes” - food, exercise, sleep, at-home facials, essential oils A personal share or story related to your audience’ problem that says, I’ve been there or reveals mistakes you’ve made, helps them get to know you. Research ? ?? Knowing Why Makes Killer Social Media Strategy What do you want them to do? Are you selling services or products now or in the future? Are you trying to do research first? Are you going to target local or digital customers? Do you want the platform to be for social proof or to grow an audience of paying customers? Are you the brand? Or are you representing a brand? This all is foundational before you start simply posting to post, trying to find recipes to share, walking and talking to post. What accounts do you follow and like? Why do you like them? What would you do differently? Would your ideal customer like it or need something else? Other Episodes You Might Like: Resources: Health Coaches Scorecard: https://www.fitnessmarketingmastery.com/Scorecard Marketing to Women: Menopause Fitness Specialist: /episode/index/show/voiceforfitnessprofessionals/id/32309097

Magnetic Brand Visibility for Health & Fitness Coaches 07/27/2024

Rising from Unknown to Online Success: Building Your Brand Presence 06/05/2024

Rising from Unknown to Online Success: Building Your Brand Presence Building your brand presence is a series of things that make YOU not another trainer or coach but THE recognizable one that attracts your ideal client. For many of the trainers and coaches I’ve seen just starting out, this is the missing piece in designing a life and business you love. But there are 3 ways you might get stuck building your brand presence: . It feels illusive, building your brand presence, you might think is as easy as consistently using bright pink in clothing and your logo. You aren’t sure yet what you want that to be. You’re spending so much time thinking about this you’re not taking real action to make offers and close deals. Today’s guest is rebuilding her own. She’s pivoted at 50 as many women do to something more soul-satisfying and that had the prerequisite of gaining the life and professional experience you have now. If this sounds familiar, and your midlife flipping your focus or really digging in, I think you’ll love this. My Guest: Jenna Capozzi brings over 30 years of C-level executive experience, having led innovative projects for global brands such as Samsung, Target, and BMW, and produced notable films and TV shows. Transitioning from Hollywood to empowering the next generation of leaders, she leverages her extensive background to guide individuals towards impactful leadership with Forte Femme. Jenna dedicates herself to mentoring individuals, emphasizing the importance of community support and personal growth. Her mission is to nurture leaders ready to make a significant difference, utilizing her vast achievements in entertainment and advertising, coupled with her passion for helping others achieve their goals with confidence and clarity. Committed to the idea that leadership and purpose are crucial for lasting change, Jenna aims to support emerging leaders in making a meaningful impact, by building an audience and assisting others on their journey. Questions We Answer in This Episode: Can you share the moment you realized something significant was missing in your life? Was there ever a moment with a big name brand or client where you had to convince someone to see the vision you had? How did your experiences in the high-pressure environment of marketing in Hollywood shape your approach to founding your own business? What inspired you to specifically target this demographic? What advice do you have for women who fear it's too late to chase their dreams or start anew? You host retreats you describe as “work-cations.” Can you describe that kind of experience and your vision for those? How do you incorporate your personal interests, like curating memorable travel experiences, into the retreats and programs within your business? Connect with Jenna: Social Media: Facebook - https://www.facebook.com/jennacapozzirutgersson Instagram - https://www.instagram.com/jennacapozzi_forte Other Episodes You Might Like: ABCs of Branding: Facebook Ads Strategy: Resources: Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Flipping 50 Menopause Fitness Specialist: https://www.flippnigfifty.com/specialist /episode/index/show/voiceforfitnessprofessionals/id/31620492

Hiring Interns for Your Health Business & Personal Growth 05/29/2024

3 Quick Ways to Boost Engagement for Health Coaches 05/22/2024

3 Quick Ways to Boost Engagement for Health Coaches Hold your hat, here come 3 quick ways to boost engagement! If it feels like you’re posting all the time but crickets all the time in response, this is for you. These are quick and dirty ways to get more engagement, therefore grow your reach on social media and that potentially means grow your email list. When you grow your email list, you have a better chance of launching more successful programs every time. If you’re not already growing your list every single day, with a juicy lead magnet - you know - the opt in they’ll trade their best email for then grab my Yes, how meta is that? The freebie guide to freebie guides. But it’s easier now than ever with Chat gpt. If you know how to prompt and ask questions! Let’s dive into this short but effective list of 3 ways to boost engagement now. Use stories. If you continue to post reels and carousel posts and live videos or image posts and you know the post is good and helpful and hits on a topic your audience cares about and is looking for a solution to (and if not see my ultimate freebie!), then stories could be all you need. Post about a life experience related to health, wellness or fitness that you’re going through. It could be mine- last week I had a tooth extracted. I chose a holistic dentist. So I talked about why and the difference. I talked about the trek to LA to have it done. I talked about the worry I did ahead of time and the outcome of the whole thing, from hours in the chair, the pain, what I was able to do after, how I prepared for healing and inactivity so I wouldn’t lose muscle. Honor celebrated days, weeks and months or events Make them personal. Last women’s history month, we’ve been blessed to see Caitlin Clark from the University of Iowa excel in basketball and change the game forever. She’s become a celebrated athlete, not just a women's basketball athlete, and all-time athlete. Because of that we’ve seen more female athletes and coaches highlighted that in the past take a backseat to men’s events. Resources: Fitness Business Scorecard: Menopause Fitness Framework: Other Episodes You Might Like: Affiliate Partnerships: Social Media Marketing Strategy: /episode/index/show/voiceforfitnessprofessionals/id/31425057

7 Revenue Streams for Menopause Fitness Coaches 04/28/2024

7 Revenue Streams for Menopause Fitness Coaches Diversify with 7 revenue streams for stability and growth in the fitness coaching industry, particularly for those focusing on midlife women. 1 Online Courses and Workshops - Description: Creating and selling online courses that address specific aspects of fitness and wellness for midlife women, such as bone health, hormone balance, and managing menopause symptoms through exercise and nutrition. - Actionable Tip: Use platforms like Teachable or Thinkific to host your courses; start with a pilot course to gauge interest. One event or one series of events. Biggest mistake here is underpricing. If you start with a problem, and you believe someone will pay for the solution you have, underpricing is usually the biggest risk. It sets a precedent. You aren’t going to be excited about it. Second biggest mistake is not having a goal for enrollment. What’s the minimum profitable number of registrations? If you don’t want to profit or set that as a goal, you won’t. You may have a hobby. Consider your time. Time delivering, time preparing, time commuting, what it removes you from doing that could earn more. The biggest cost to a low price offer though is the mental connection with you and your services. Cheap is not well-perceived as “worth it.” 2 Virtual Fitness Coaching - Description: Offering personalized coaching sessions via video calls, catering to clients who prefer the convenience of working out at home. - Actionable Tip: Leverage tools like Zoom or Skype for personal training sessions; consider group sessions for a more community-centric approach. Private or Group 3 Wellness Retreats - Description: Organizing retreats focused on fitness, nutrition, and overall wellness for midlife women, offering a holistic health experience. - Actionable Tip: Partner with a retreat center and start small—a weekend getaway focused on a specific theme like "Reset and Renew." Live or Virtual- where would you love to go? These are the most fun revenue streams for coaches because you’ve figured out a way to do what you love and get paid for it! I’m hosting retreats in Colorado and in the Grand Canyon this year. I am taking the cohort on trails I love and know, getting to teach life-changing content to attendees while they’re there, bringing together a community of women interested in the same things. But you can also and I have done this virtually in a 3-day retreat. At $97 for the event and with over 40 in attendance. It was a blast! For a few hours on Saturday and Sunday each. Workshop style - partner with someone Grassroots - Register and pay either coach, enrolling coach takes 5-10% more which is a sales commission essentially, and then coaches settle up after. (Don’t make an attendee register two places)! 4 More Revenue Streams for Fitness Coaches 4 Membership Programs - Description: Creating a membership platform providing exclusive content, community support, and regular live Q&A sessions. Often includes discount rates for additional services, a regular content exclusive to the membership, access to you that no one else has or only VIP clients have, but members get at a fraction of the price of private coaching. - Actionable Tip: Utilize platforms like Patreon or MemberPress to build and manage your membership community, Memberium 5 Affiliate Marketing - Description:Earning commissions by recommending fitness and wellness products that align with the needs of midlife women. - Actionable Tip:Choose products you genuinely endorse; transparency builds trust with your audience. Coach partnerships Program partnerships Equipment: desk bikes, weights, Power Plate, skin care, supplements 6 Corporate Wellness Programs Description: Designing and implementing fitness and wellness programs for employees at corporations, focusing on midlife health. - Actionable Tip: Start by offering free lunchtime talks or workshops to introduce your services to local businesses. Create proposals - learn the corporate context of programs 7 Writing and Publishing - Description: Writing books or guides on fitness and wellness for midlife women, either self-published or through traditional publishing. - Actionable Tip: Start with an eBook on a niche topic; use Amazon Kindle Direct Publishing for a straightforward self-publishing process. Often the monetization of these items is not the sales of the book but the sales of the program you talk about in the book. -Summary of the revenue streams for fitness Coaches Resources: Health & Fitness Business Self-assessment: Menopause Fitness Framework: Other Episodes You Might Like: How to Attract Over 50 Clients: How to Develop Relationships with Medical Professionals: Last week on She Means Fitness Business with Jay Croft we be talked about writing, creating copy and if you’re considering a book (and you probably should be) this will help you in every aspect of your business. /episode/index/show/voiceforfitnessprofessionals/id/31019648

Former Journalist Tips to Create Content to Reach Over 50 Clients 04/17/2024

Former Journalist Tips to Create Content to Reach Over 50 Clients “I wasn’t marketed to anymore.” My guest today points out a glaring still-existing dilemma in our fitness industry. Even in this age where menopause and longevity being buzzwords of the year, images and marketing terms are centered around young, youthfulness, and anti-aging. Images of young, fit individuals in bra tops still prevail. If you want to reach over 50 clients, you have to know what to say and what not to say. Jay Croft creates original content for trainers, gyms and studios. Everywhere you write, speak, or create video, you are a copywriter. I rounded up a professional writer to help you with content to reach over 50 clients. Be sure you stay til the end for some help on how you can use AI to generate content to reach over 50 clients better, faster and create a relationship. My Guest: Jay Croft created Prime Fit Content to help gym owners reach more people over 50 after 30 years in mass media and corporate communications. A veteran writer, editor, and content creator, Jay creates premium, original material best used in email newsletters, social media, and blogs. He also consults with businesses about this vast, underserved segment and how best to communicate with them effectively. Questions We Answer in This Episode: What is your background and how & why you got into this? What are some of the challenges trainers online or off have in communicating with the over-50 market? What are a few key pieces of advice in improving your game on this? Why isn't the fitness industry doing more to help people over 50? What role can content and communications play? What works and what doesn't? Connect with Jay: https://primefitcontent.com On Social: Facebook: https://www.facebook.com/jaycroft Threads: https://twitter.com/JayCroft Instagram: https://www.instagram.com/primefitcontent/ LinkedIn: https://www.linkedin.com/in/croftjay/ Other Episodes You Might Like: https://www.fitnessmarketingmastery.com/podcasts Resources: /episode/index/show/voiceforfitnessprofessionals/id/30780198

How to Develop Relationships with Medical Professionals 04/13/2024

How to Develop Relationships with Medical Professionals Developing relationships with medical professionals was going to be easy once Exercise is Medicine™ was announced! Trainers and gyms thought it was going to be great. Imagine it raining clients told by their physicians to exercise and start working with a trainer. No one came. "Exercise is Medicine was established in 2007 by the American College of Sports Medicine to inform and educate physicians and other health care providers about exercise as well as bridge the widening gap between health care and health fitness."() It's Up To YOU. You want an endorsement from a physician. They want to know their patients get a safe referral and their credibility is supported. Make it clear what’s in it for them. Make it easy for them. Make the relationship with you public by inviting them to over. Host events and invite them(let them see you in action) Host events and feature them(live or your podcasts or virtual video show) Offer to do a lunch & learn for their office (if local or possibly virtually) Contact them with a professional letter/email Follow up - emails and letters get lost Call the office Follow up - messages get lost Offer to train them Mistakes when Trying to Develop Relationships with Medical Professionals No follow up Confidentiality breach Lack of specific CTA Lack of specific way they win Are you a specialist? In what? Does that serve a lot of their patients? Because very few are doing this well right now, you have a huge opportunity. You have nothing to lose and everything to gain. I’ve witnessed physicians actually become part-time fitness instructors. Chiropractors and physical therapists were gymnasts and fitness instructors before they were practicing. Learn more about physicians. Try taking an interest in them and begin creating a relationship the same way you’d create a friendship. The more you’re interested in them and how you can help them the more likely you are to get attention. Other Episodes You Might Like: https://www.fitnessmarketingmastery.com/podcast Resources: /episode/index/show/voiceforfitnessprofessionals/id/30779958

Creating Shared Experiences with Clients to Deepen Relationships and Loyalty 03/16/2024

Creating Shared Experiences with Clients to Deepen Relationships and Loyalty If you’re hoping to create a retreat or simply to deepen relationships and loyalty among your clients and members, (as we all should), then you’ll love this. From hosting retreats for more than a decade I learn something new every time. My retreats look very different from the first I hosted over a decade ago. And I’ve learned the most from my attendees after the retreat. Having quiet time to journal on a trail and cooking together were two things suggested and requested. Among the most fun activities we did during a recent 4 ½ day retreat was charades. We also held a team best shot putting competition. Though I also included a midnight trail ride through the desert, it was the charades and putting that they all talked about on the last day. My Guest: Joe Huff and his business partner Bridget Hilton are obsessed with experiences. As keynote speakers, co-authors of the book Experiential Billionaire and Treasure Maps card game, and self-proclaimed experiential guinea pigs, they are passionate about inspiring people to live intentional, regret-free lives by going after audacious goals. They’ve trained to be samurais, danced with the northern lights, tracked silverback gorillas in a hail storm, stood face-to-face with a hungry lion on safari, visited 50+ countries and all 50 states, absorbed life lessons from Maasai Mara tribesmen, built schools for kids in need, and explored the experiential riches life has to offer. Questions we answer in this episode: How can fitness & health coaches help clients find a way to experience the world in a way they wouldn’t have been able to do and in doing so build a new revenue stream? What kind of retreat would you create if you were doing it – having had the experience as a personal trainer yourself? What would you leave out of a retreat? What kinds of activities would you include? Getting clients is one thing. Keeping them another. Relationships and loyalty building will be the reason for success in 2023 and beyond. Connect with Bridget and Joe: Website: On Social: LinkedIn: LinkedIn: LinkedIn: Instagram: Instagram: Instagram: Other Episodes You Might Like: How to Host a Wellness Retreat, and Why How to Host a Successful Fitness Retreat Resources: Book: New book titled “Experiential Billionaire” released September 12th, 2023 available on Amazon! Free Health & Fitness Business Scorecard: – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to get your first midlife coaching client. Marketing to Women Copywriting Course: Power Plate: /episode/index/show/voiceforfitnessprofessionals/id/30337888

Longevity and Exercise How Can You Help Clients Live Longer? 02/18/2024

Longevity and Exercise How Can You Help Clients Live Longer? What’s the connection between longevity and exercise? Are you helping clients optimize longevity? Do you know it’s like a trending topic and NYT bestselling titles all have something to say about youth, younger, living longer stronger and better. You’ve got more time with clients than doctors with patients, and more opportunity to positively impact. You also have more opportunity than ever to leverage what it is you do for your own business longevity. So this very short episode with Chris Burres, host of an upcoming longevity summit will offer some quick insight from the scientist himself. My Guest: Published author, Host of the Uncovering the Secrets to Longevity Health Summit, patent holder with a surprising twist – he’s not just a visionary scientist but also a master of comedy improv. Chris Burres is the founder and chief scientist at MyVitalC, where he manufactures a Nobel Prize winning molecule responsible for the single longest longevity experimental result in history, a full 90% extension of life. He is the intersection where science meets laughter and his life’s mission is to help people live longer, healthier, happier, and pain-free lives one dose at a time. Questions we answer in this episode: How can health and fitness pros be a part of boosting longevity? Biggest mistakes with exercise that could harm longevity? Top recommended book for longevity for health professionals? Connect with Chris: Uncovering the Secrets to Longevity summit https://www.flippingfifty.com/summit On Social: Instagram: Facebook: X: Other Episodes You Might Like: 4 Cs to Grow Your Health Coaching Business This Year https://www.fitnessmarketingmastery.com/grow-your-health-coaching-business-this-year/ Successful Facebook Ad Strategies for Fitness & Health Coaches https://www.fitnessmarketingmastery.com/facebook-ad-strategies/ Resources: – Ben Greenfield – Dave Asprey Free Health & Fitness Business Scorecard: – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to get your first midlife coaching client. Marketing to Women Copywriting Course: Power Plate: /episode/index/show/voiceforfitnessprofessionals/id/29976733

10 Top Podcast of 2023 | She Means Fitness Business 12/30/2023

10 Top Podcast of 2023 | She Means Fitness Business Although the year is not quite complete and it’s true that sometimes the end of the year podcasts get the short sheet, I love compiling this episode for many reasons. First, it’s like conducting a poll on where you want and need the most help in your business…without conducting a poll. Second, it’s a real eye opener to see whether hosting guesst or doing solo content where I’m sharing behind the scenes of building a business resonate most. This year, it’s been the business how-to sessions that mattered most to you. A few stand-outs though that made it into this list of 10 top podcast of 2023 list: You like hearing about other midlife women who are having success & overcoming obstacles Doing it alone can be lonely and you like hearing how to get out of your own head and way. We’ve definitely found a collective and collaborative group of entrepreneurs in the WELLPROS group . Details in show notes if you don’t have someone to run offers, packages, pricing by and you need to know how to quickly gain customers and gather momentum. In Letterman style countdown here it is. All the episode links will be included in the show notes so you can catch up on any you missed. If you have just one colleague or friend who would benefit from listening, thank you for sharing, #10 Top Podcast of 2023 5 Inspired Reasons to Be a Menopause Fitness Specialist An episode full of a combination of both statistics and intangible reasons why there is still room for you to dig in and establish yourself as an expert among midlife women. There is a dramatic difference between an influencer and an expert. You get to decide which you are and why that’s the one you want. 12/02/23 #9 5 New Clients in 7 Days: Here’s How She Did It One of our WELLPROS grabbed opportunity before she felt ready and just jumped in. She found a way to make it happen sooner than she anticipated and enrolled clients while they were hands up telling her yes. In this episode we shared how it went. 3/11/23 #8 3 Questions Away from Better Productivity When you’re spinning your wheels every day and you don’t know if what you’re doing is really helping your progress, or know absolutely it’s not, this episode will help. We all get to the point when we have a full day, everything and everyone is pulling on us and yet we get nothing done. Those days have to be minimized and eventually you’ll prevent them from ever happening again. Three questions you can use today will help. 11/11/23 #7 Helping Clients Combine Intermittent Fasting and Exercise Your clients are trying it, and they’re trying to avoid muscle and bone loss. Or possibly they don’t realize that they could lose muscle if they don’t fast correctly. This episode will help you be aware yourself or increase client’s awareness of the dual goals they can juggle if done right. 11/25/23 #6 Midlife Fitness Pro Swinging For the Fences This is another midlife fitness & health entrepreneur success story that resonated! Christine Conti, winner of this year’s IDEA Instructor of the Year award joined me. She didn’t talk about award winning as much as what she personally overcame. How she came to fitness as a second career and why it’s meaningful for her personally. If you’re thinking it’s too late, you can’t because of any number of reasons… listening to this will help you see it differently. 10/28/23 #5 Top Podcast Episode of 2023 Stop Sloppy Introductions: Bio Makeovers for Health & Fitness Pros Heard of ChatGPT? Hard not to have by this point. But there are entrepreneurs using it so we all know it by the words embark, embrace, fitness journey. Those are code for AI. And images that are AI are also beginning to pop up everywhere. If you use them you may lose them – meaning customers. But if you know how to employ tricks you can retain your brand integrity and get back time both. 2/1/23 #2 Content That Creates Clients That Want Only You You are the only one that can do certain things in the way only you do them. This episode taps into how you can do it. How interesting that AI use by marketers increased dramatically over the course of this last 12 months. It may be easier than ever to stand out, if you use what only you have. 3/4/23 #1 Top Podcast Episode of 2023 What Is Exercise Endocrinology [For Personal Trainers and Health Coaches] Do you know the juggle between physiology of exercise and the physiology of menopause or of women vs men? This episode dives into that and the benefits of exercise on specifics. It’s not platitudes of “exercise offsets symptoms of menopause” so often used by media, physicians even, who don’t themselves have enough exercise training 2/11/23 Other runner’s up among She Means Fitness Business podcast episodes in 2023 included: What to know about working with osteoporosis clients, How to work with perimenopause clients, how to work with menopause and postmenopause clients. You can find the show on iTunes, iHeartradio, Spotify, Amazon and 80 other podcast platforms so it’s everywhere you listen to podcasts. Every episode aims to give you an immediately actionable tip for your business and or support you the solo health entrepreneur by sharing my experience, mistakes, and wins. We are taking a small pause in 2024 with this podcast. After 11 years, we’ve so much content and though there is always something new, we’re doubling down on the Flipping 50 podcast and know so many of you are listening there. We’re turning much of our content into short CEU courses like these: Essential Coaching Skills for Midlife Clients (available now) Affiliate Marketing for Additional Revenue Streams (coming early 2024) Marketing to Women with Copywriting that Converts (also first quarter) Other Episodes You Might Like: 5 Fall Fitness & Health Professional Business Growth Strategies When and How to Ask for Help Growing Your Health Business Email Marketing for Fitness Business Success Resources: Free Health & Fitness Business Scorecard: – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to get your first midlife coaching client. Marketing to Women Copywriting Course: Power Plate: /episode/index/show/voiceforfitnessprofessionals/id/29242643

How to Get Your First Midlife Coaching Client 12/27/2023

How to Get Your First Midlife Coaching Client Ask. If you want to get your first midlife coaching client (or your hundredth) you’ll have to ask. As you listen, this is a day in the week that ends in “y.” If you didn’t ask someone to become a client and you want clients, are your actions congruent with what it is you say you want? I could give you a whole lot of platitudes here. I could share content that suggests you define a niche and create an avatar. And there are plenty of episodes here about that, but this isn’t one. To get your first midlife coaching client isn’t hard given women tend to seek trainers and support at a higher rate than men, they know they have a problem and what to fix it. So the problem is you’re not making yourself visible. This episode is for anyone who mentally wants to get clients and help people but who’s reason for not having clients has nothing to do with the fact there aren’t enough clients. What I want you to imagine is we are standing on the playground and I push you just a little bit. Now, you either fall back, take a step back or you push back and stand your ground. Which is it? You need to have the confidence so that in a room full of people if you are training a client you don’t care if everyone hears you. Know exactly what you’re asking them and exactly why in this order or sequence you’re giving them steps. How to Get Your First Midlife Coaching Client (and everyone after!) The reason you don’t have clients is you. Let’s unpack what you can do in order to get you out of your own way, Questions I answer in this episode: Do you know exactly how you work with someone step-by-step and be able to describe it simply to them? Did you ask everyone you know? Have you created a free high-converting way to get prospects into your world (coffee, a walk with them, a free talk, masterclass, eguide, short challenge, video series catered to the problem you solve) ? Have you identified your traffic source beyond who you know (your hair stylist, your dentist, doctor, your pastor, president or vp of women’s clubs)? Do you take action every single day? Know exactly what you’ll say when you talk on the phone, on zoom or at coffee to take charge of the conversation. Have you created a repeatable process for clients to get started? What happens after you speak to them and they say yes? What happens if they say no? There has to be a next step for anyone. Other Episodes You Might Like: 5 Fall Fitness & Health Professional Business Growth Strategies When and How to Ask for Help Growing Your Health Business Email Marketing for Fitness Business Success Resources: Free Health & Fitness Business Scorecard: – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to get your first midlife coaching client. Visit the website for more expert advice and services related to health coaching business growth. – Check out our recommended blogs and resources to further deepen your knowledge and skills in business growth and health coaching. Consider the calls month-to-month subscription to be surrounded by other fit pros who want to grow. No one does this alone. Menopause Fitness Specialist™ Program: Marketing to Women Copywriting Course: WELLPROS mentorship group: /episode/index/show/voiceforfitnessprofessionals/id/29089638

5 Ways to Coach a Better Metabolism in Menopause 12/23/2023

5 Ways to Coach a Better Metabolism in Menopause In a recent episode I shared how to help clients with a flat belly. If you haven’t heard it, and this one appeals to you, you’ll want to listen. (stay with me! I’ll link to it in show notes) Where metabolism is concerned there are two considerations: During Exercise Outside of Exercise One is what happens 30-60 minutes a handful of times a week. The other is about what happens the other 23 or 23 and a half hours of the day. Which would you want to boost? The consideration you have to make is that often a tough exercise session will make people compensate both with food and coach compensation. The total energy expenditure is lower in postmenopausal women who workout more than 2x a week with strength and cardio each. You’re looking for the sweet spot of boosting muscle endurance and strength and stamina without decreasing energy or causing soreness that would make clients move less during the day. Information published by the Mayo Clinic informs that it is the all-day activity or movement that a client does that correlates with their risk of obesity. That is, it’s not those who go to the gym most, it’s people who move the most during their days that have the least risk of obesity. Strength Training is the only way to increase metabolism without accelerating aging. -Dr. Joel Furman Coach a Better Metabolism in Menopause Focus on reaching muscular fatigue in major muscle groups to gain muscle mass Functional exercise defined really means the exercise matches the goal of the exerciser. You can choose battle rope exercises or renegade rows or kettlebell swings but those focus most on elevating the energy expenditure across muscle groups. Major muscle groups first – even when she wants arm tone Avoid crazy compound exercises that decrease the weight that can be lifted. For instance, a squat to an overhead press. First, you’ve got the potential for momentum. Second, the weight you can press overhead is going to be far less than what you can squat with, so the biggest focus becomes core and neither lower body muscle or shoulders. So if function is the key goal, this may be successful. If metabolism is, it is going to fall short. Coach rest and recovery – often a woman will do best when she is given something specific to do vs. told not to lift again for a couple days. Tell her how to use her time. Walk, swim, foam rolling, yoga, etc on a schedule will help her fill that itch to follow a plan and stay on track. And the food – coach the food part of this. Coach with data (the most important component of what you do) Coaching Menopause Metabolic Flexibility I’ve got 2 or 3 clients at any given moment who will need to be told exactly what parameters to train in, but most importantly what NOT to do. For Sunday low slow runs I give very specific time and heart rate goals. If I give a distance I also give a time. X distance or x time, whichever comes first. Heart rate no more than _______. Often the same clients will introduce intermittent fasting and get some initial success. They’ll have finally bought into the idea of boosting muscle protein synthesis and avoiding muscle protein breakdown. And then they’ll regress. Inevitably, it’s been because I have let my foot off the accelerator. If I stopped reminding them of the steps: Fast… feast.. Then fitness activity. They’ve lost weight but muscle too. Upon review there’s been fast fitness then minimal feast. It’s only when I ask very specific questions that this surfaces. Even for longtime clients. So, never… ever ever underestimate the value of repetition. Bottom Line for Coaching Metabolism in Menopause… Know that metabolism is not just burning calories at a higher rate during exercise Consider the aging effects of increasing metabolism collectively Know that strength training is one of the only ways to increase metabolism without accelerating aging. Measure the right thing. Loss of weight could be detrimental if it is muscle loss: you’ll be praised for a short time and cursed forever Other Episodes You Might Like: 5 Ways to Help Clients with a Flat Belly in Midlife 7 Tips to be a Personal Trainer Every Midlife Woman Wants to Work With 5 Menopause Exercise Programming Tips from Recent Exercise Studies Resources: Menopause Fitness Specialist™ Program: Health & Fitness Business Scorecard: WellPros Mastermind & Mentorship Group: /episode/index/show/voiceforfitnessprofessionals/id/29082238

4 Cs to Grow Your Health Coaching Business This Year 12/20/2023

4 Cs to Grow Your Health Coaching Business This Year Welcome to She Means Fitness Business, the go-to podcast for female health and fitness professionals looking to supercharge their business growth this year. In this episode, we’re diving deep into the 4 Cs, a proven framework to help you take your health coaching business to new heights. Whether you’re just starting out or looking to grow and scale your business , these strategies are tailored to help you thrive. Get ready to transform your health coaching business and achieve your goals! Get ready for a little tough love as you coach yourself answering these questions. Questions We Answer in This Episode: What are the 4 Cs, and how can they benefit my health coaching business? – We’ll break down the core concepts of the 4 Cs and explain how each one contributes to your business growth. Commitment – to your own success and reaching the goals you’ve set Conviction – that you can help and about the way you help and why YOU? Consistent – in doing the actions you know have to be there? (new content, showing up, emailing your audience, measuring results) Congruent – the actions you take today congruent with what you say you want? (did you ask anyone today?) Coached? No one does it alone. How can I effectively attract and convert more clients? – Discover actionable tips and techniques to expand your client base and boost conversions. What strategies can I implement to enhance client retention and loyalty? – Learn how to create lasting relationships with your clients and keep them coming back for more. How do I stay competitive in the ever-evolving health coaching industry? – Explore strategies to stay ahead of the curve and remain a key player in the competitive health coaching market. Other Episodes You Might Like: 5 Fall Fitness & Health Professional Business Growth Strategies When and How to Ask for Help Growing Your Health Business Email Marketing for Fitness Business Success Resources: Free Health & Fitness Business Scorecard: – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to implement the 4 Cs effectively in your health coaching business. Visit the website for more expert advice and services related to health coaching business growth. – Check out our recommended blogs and resources to further deepen your knowledge and skills in business growth and health coaching. Consider the calls month-to-month subscription to be surrounded by other fit pros who want to grow. No one does this alone. In this episode, I guide you through the 4 Cs and share their success stories and tips. This content originally I learned from a dear friend and much-admired business coach, Mark LeBlanc. He was so supportive and an excellent role model when I needed it most. Whether you’re a seasoned pro or just starting your journey in health coaching, these strategies are designed to propel your business forward. Tune in and get ready to grow your health coaching business this year like never before! Menopause Fitness Specialist™ Program: Marketing to Women Copywriting Course: WELLPROS mentorship group: /episode/index/show/voiceforfitnessprofessionals/id/29089363

Health Business Email Marketing Mistakes that are Killing Revenue 12/16/2023

Health Business Email Marketing Mistakes that are Killing Revenue If your health business email marketing is not up to date with current delivery parameters, in tune with your community and continually cleaned up, you need to brace yourself for 2024. In this episode I’m breaking down the most common misconceptions that result in mistakes. No matter whether you’re starting or you’ve got a list, you are primed to do better. Email marketing is a puzzle for all industries but the secrets are simple. Serve your customer. Offer more value than promotions earn the right to put a promotion in front of them. Your success in any relationship is in understanding what someone else is thinking and feeling. If you’re not doing that as you write every single email, you are losing this race. For a very small percent of your email list this is a sprint. For many many more it’s a marathon. But you have water stations and port-a-potties all along a marathon. The fitness of your email marketing depends on the frequency and intensity of your email. Sound familiar? In this episode why these health business email marketing mistakes hurt: Email too infrequently Email with too little value Subject lines don’t peak curiosity Links are broken or not included Email an “everybody” email to all ages and both genders Not sending to unopens Not studying your open and click rates monthly If you aren’t tapping into emotion with every email, you’re missing out. If you aren’t segmenting your email list, you’re suffering. When you get curious about why your open rate is low or click rate is poor, you can solve problems quickly. Was it the day and time? Was it the subject line? Was it the lack of repetition inside the email or the congruency of the message with the reason the subscriber got on your list? Resources: Menopause Fitness Specialist™ Program: Health & Fitness Business Scorecard: Marketing to Women Copywriting Course: WELLPROS mentorship group: Other Episodes You Might Like: Better Email Marketing: Love Letters To Your Customers Email Marketing for Fitness Business Success The Truth About Email Frequency and Content https://www.fitnessmarketingmastery.com/email-frequency/ /episode/index/show/voiceforfitnessprofessionals/id/29018293

She Means Fitness Business

TOPICS