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Dr. Matthew Loop | Leveraging Social Media for Practice Growth | Brand Strategy

Bold Conversations - Chiropractors & Practitioners

Release Date: 05/27/2024

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Bold Conversations - Chiropractors & Practitioners

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Episode Summary: In this enlightening episode of the Bold Conversations Podcast, Dr. Vernon Millspaugh shares his journey and the principles that have allowed him to run a seven-figure chiropractic clinic without spending a dime on advertising. With over 20 years of experience and maintaining a three-day workweek, Dr. Millspaugh discusses the power of creating an exceptional patient experience and building a practice solely on referrals. Show Notes: Introduction to Dr. Vernon Millspaugh Dr. Millspaugh introduces his chiropractic practice in Edmond, Oklahoma, highlighting his approach to...

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Leveraging Social Media for Practice Growth with Dr. Matthew Loop Introduction: Host introduces Dr. Matthew Loop, a pioneer in using social media for business growth, starting with platforms like MySpace and now spanning across Facebook, Instagram, and more. Matthew's Journey: Graduated from Logan College of Chiropractic in 2004. Initially struggled with the business side of running a chiropractic practice. Learned crucial business and marketing strategies from books like "E-Myth" by Michael Gerber and "Influence: The Psychology of Persuasion" by Robert Cialdini. Transition to Social...

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Leveraging Social Media for Practice Growth with Dr. Matthew Loop

Introduction:

  • Host introduces Dr. Matthew Loop, a pioneer in using social media for business growth, starting with platforms like MySpace and now spanning across Facebook, Instagram, and more.

Matthew's Journey:

  • Graduated from Logan College of Chiropractic in 2004.
  • Initially struggled with the business side of running a chiropractic practice.
  • Learned crucial business and marketing strategies from books like "E-Myth" by Michael Gerber and "Influence: The Psychology of Persuasion" by Robert Cialdini.

Transition to Social Media:

  • Early adopter of social media, starting with MySpace, to connect with potential clients near his practice.
  • Developed courses teaching other chiropractors how to use social media effectively, which eventually led to a consulting career.

Current Focus:

  • Active on multiple social platforms, though noting reduced organic reach on Facebook.
  • Focuses on both organic content and paid advertising to maintain visibility and engage with his audience.

Key Insights and Advice:

  • Emphasizes the importance of execution and quick action in business.
  • Discusses the value of branding alongside direct response marketing.
  • Encourages leveraging email marketing for direct communication with patients and clients.

Marketing Strategy:

  • Utilizes a combination of social media platforms for content distribution and patient engagement.
  • Stresses the importance of adapting to platform changes and regulations, especially with potential uncertainties like those surrounding TikTok.

On Learning and Growth:

  • Recommends investing in learning directly from experts and possibly paying for mentorship to shorten the learning curve.
  • Continues to engage in masterminds and learn about new areas like mergers and acquisitions.

Resources Mentioned:

Upcoming Events:

  • Dr. Loop hosts the annual Social Media Revenue Summit, a conference focusing on practice growth and creating additional income streams. More details can be found at Social Media Revenue Summit.

Sign off:

  • Dr. Loop shares final thoughts on the importance of adapting to the evolving landscape of social media and digital marketing.
  • Encourages listeners to reach out to him on Facebook and Instagram for further guidance.