BONUS: Join My FREE Coupon Code Challenge for Farmers this June
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 06/03/2024
320 How to Create a VIP Customer Strategy for Your Farm Part 2
My Digital Farmer | Marketing Strategies for Farmers
Last week we mapped out what your farm’s VIP program could look like. This week, it’s time to bring it to life. How do you structure it? Communicate it? Track it? And… what if someone loses VIP status? If you've ever wanted a loyal sub-group of "superfans" who promote your farm, buy regularly, and feel deeply connected to your brand—this episode gives you the blueprint to build that community on purpose. What You'll Learn in This Episode: The 4 different ways to structure a VIP system (and how to choose the right one) Simple methods to track VIP customer behavior without fancy...
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319 How to Create a VIP Customer Strategy for Your Farm Part 1
My Digital Farmer | Marketing Strategies for Farmers
Have you ever walked into a place so often that the staff knew your name—and your order? There’s something magical about being recognized and treated like a regular. It creates loyalty. That’s the idea behind a VIP strategy—and your farm needs one. In today’s episode, I kick off a 2-part series that helps you create a plan to identify, reward, and retain your farm’s most valuable customers. Part 1 is all about figuring out who those people are, and what kind of behavior you want to encourage more of. You’ll learn: Why your business needs a VIP strategy What behaviors to track...
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318 How Farmers Can Use July 14 to Create Buzz and Sales
My Digital Farmer | Marketing Strategies for Farmers
Have you every wished for a fun excuse to surprise your customers, build some goodwill, and boost mid-season sales? Well, what if I told you that July 14th is National Give Something Away Day—and it might just be the perfect opportunity to try something new, spark some joy, and get people buzzing about your farm? In this episode, I show you how to use this quirky, under-the-radar holiday to your advantage—with a list of 8 creative giveaway ideas you can steal, tweak, or flat-out copy. Whether you want to build customer loyalty, generate excitement on social, or increase traffic to...
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317 The Farm Stop Model: How This Ann Arbor Store Sells Local Food 7 Days a Week
My Digital Farmer | Marketing Strategies for Farmers
What would happen if you merged a grocery store and a farmers market—and gave small farms a seven-day-a-week sales channel that actually pays them what they’re worth? In today’s episode, I interview Alex Blume, Marketing Manager for , a mission-driven retail concept based in Ann Arbor, Michigan, that’s redefining how local food gets sold. Their innovative “farm stop” model helps small and mid-sized farms grow by giving them access to retail space 7 days a week—without the staffing or wholesale markups. Alex shares how the consignment model works, how they support over 250...
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316 Why Your Middle-Priced Product Sells Best: The Compromise Effect Explained
My Digital Farmer | Marketing Strategies for Farmers
Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel...
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315 What's a Thank You Page in Farm Marketing?
My Digital Farmer | Marketing Strategies for Farmers
Back in high school, I was that kid—the one who planned elaborate treasure hunt parties for my friends. I loved the thrill of creating a roadmap and leading them from clue to clue, always pointing to the next step. And honestly? That’s what a great thank you page does, too. A wise mentor once told me, "You're always taking your people somewhere..." In this episode, we’re talking about the most underutilized page in farm marketing—your thank you page. Whether it appears after someone signs up for your email list or buys your product, your thank you page isn’t just a...
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314 The Power of a Beta Test in Marketing
My Digital Farmer | Marketing Strategies for Farmers
Have you ever had a big idea for your farm business—but you didn’t act on it because it felt too overwhelming or risky? That was me. Until my coach said five simple words that completely shifted my thinking: “Just put a container around it.” In this episode, I share how we beta tested our new Chef’s Line of prepared foods—and how using the concept of a beta test gave us the freedom to move forward without fear or perfectionism. If you’ve been sitting on an idea because it feels “too big,” this episode will show you how to test it, refine it, and build momentum with less...
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313 Building Systems and Automations into Your Farm Business Using Zapier
My Digital Farmer | Marketing Strategies for Farmers
What if you could reclaim hours of your time each week—just by documenting and automating the simple tasks you’re already doing? In this episode, I sit down with Glen Young of Cold Springs Organics, a Farm Marketing School member and automation-building wizard, to talk about how he’s using Zapier + AI to automate processes in his farm business—from order management to email marketing, lead tagging, customer onboarding, and even abandoned cart follow-ups. Glen shares how he went from juggling everything manually to building smart, scalable workflows that save him time and create a...
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312 How a Homesteader Turned Her Side Hustle into a Growing Farm Business
My Digital Farmer | Marketing Strategies for Farmers
What happens when a total city girl decides to go all-in on the homesteading life… and ends up building a full-blown farm business from scratch? Here's the link to her homesteading membership: Podcast Sponsors: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid...
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311 How Stacie Edwards Became a Confident, Profitable Meat Marketer (and You Can Too!)
My Digital Farmer | Marketing Strategies for Farmers
May 7, 2025 Ever wonder what it really takes to sell premium farm products with confidence—and actually make money doing it? This week, I sit down with Stacie Edwards, a Farm Marketing School member who once felt nervous about charging “too much” for her meats. Today? She knows her numbers, prices for profit, and runs her business with the mindset of a CEO. But that transformation didn’t happen overnight. Stacie’s journey is full of hard-won lessons: from hiring her first coach, to outsourcing hog production, to finally letting go of the fear that held her back from charging what her...
info_outlineA few days ago, I had a spontaneous idea...
I needed to set up my coupon codes in my e-commerce store. (Local Line recently announced that they were adding coupon codes as a free feature to the platform).
But I was dragging my feet to get it done.
"I know!" I said. "I'll create a challenge for farmers. That will make me do it!"
And thus, the 4-Week Coupon Code Challenge was born.
The goal of this challenge is to expose you to different coupon code styles that you can use in your farm marketing, and get you to experiment with them this month as you build your offers. This is a live challenge, running during the month of June, 2024. Each week, I'll send you an email with a short video inside that focuses on TWO new coupon code concepts. Your job is to choose ONE of them, build an offer around it, create the code, and market it to your clients that week.
Then... seee what happens!
I'll also share the tech videos for how to build out the featured coupon codes in Local Line -- since that's my platform of choice.
Some of these coupon code styles work really well for weekly offers to drive sales in your store. But some can be set up inside of your email or text automations -- a one-and-done kind of setup that drives revenue forever.
By the end of this month, you'll have a pseudo-coupon-code-strategy running in the background of your business, making you money.
To join the challenge (which is totally free), subscribe at https://www.mydigitalfarmer.com/couponcode. I'll send you your first marching orders a few minutes later!
Get excited with me. This is how we get stuff done. Together. Let's go.