275 Tips for Using Video in Your Farm Marketing - Getting Started
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 08/21/2024
350 Lessons from a Handmade Goat Soap Business - Interview with Hooves and Feathers
My Digital Farmer | Marketing Strategies for Farmers
A few months ago, I opened my mailbox to find a beautifully packaged starter box of goat milk soap from Allan Laird of Hooves and Feathers. Allan is a Farm Marketing School student… and he was proudly showing me his homework. 😊 Inside the box were thoughtfully chosen products, a clear “try-this-first” experience, and a sense that this wasn’t just soap — it was a brand with intention. I remember thinking, This is what happens when someone applies simple marketing frameworks with consistency. So I called Allan and said, “You need to come on the podcast and walk us through what...
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355 The 3 Mindset Blocks Behind Selling Your Farm Products
My Digital Farmer | Marketing Strategies for Farmers
You don’t have a marketing problem. You have a hesitation problem. I see it all the time. Farmers build the offer. They may even grow the list. They do the marketing prep work. And when it’s time to promote?... They pull back. The question is why? This episode aims to uncover those beliefs quietly running your marketing. If you’ve ever thought: “I don’t want to be annoying.” “If they didn’t buy, maybe it’s me.” “Good products should just sell themselves.” You’re not alone. We dig into the three mindset blocks that keep farmers from selling confidently. We...
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349 What Do I Put on My Farm’s Website Homepage?!
My Digital Farmer | Marketing Strategies for Farmers
Have you ever stared at your farm’s website homepage and thought… what am I even supposed to put here? Your website is the source of truth for your brand. It’s where people go to learn more, double-check you, and decide if they want to buy. And if your homepage is unclear or overwhelming, most people won’t stick around. In today’s episode, I’m breaking down a simple framework for what actually belongs on your farm’s website homepage—so it’s clear, strategic, and helps turn visitors into customers. We’re talking about the specific messaging blocks every strong farm...
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348 Building a Values-Led Farm Business with Value-Added Products (Without Going Full-Time)
My Digital Farmer | Marketing Strategies for Farmers
What if your farm didn’t have to “scale up” to be successful? What if it could stay small, seasonal, creative — and still feel deeply worth it? In this conversation, I sit down with a farmer who has intentionally chosen a different path: one rooted in values, flexibility, and creativity — and who’s built a beautiful business around it. This episode is a quietly powerful case study. Claire and I talk about: Running a farm while not being a full-time farmer Letting creativity lead your product development Using one strong “gateway...
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347 A Step-by-Step Promotion Plan for Selling Monthly Meat Shares
My Digital Farmer | Marketing Strategies for Farmers
What if I told you I recently ran a 7-day CSA Chicken + Pork Share promotion on my farm, using only email, a private Facebook group, and a simple promotion framework? It went REALLY well, exceeding my sales predictions. If you’ve ever thought about launching a monthly meat share — or already have one and want to sell it more consistently — this episode is your behind-the-scenes look at how I design, organize, and execute a high-performing farm promotion from scratch. I walk you through: How I structured the product How I worked with my partner farm How I decided pricing, timing,...
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346 What to Put Inside Your Farm’s Media Kit with Erika Tebbens
My Digital Farmer | Marketing Strategies for Farmers
Last summer, I got invited to be on TV. Exciting, right? Then they asked a simple follow-up question: “Can you send over your media kit?” And I froze. I didn’t have one. I wasn’t even totally sure what should be in one. Fast forward to this winter, as I start doing more speaking, partnerships, and visibility work for both my farm and My Digital Farmer -- I realized this was a gap I needed to close. So I invited someone back on the show who lives and breathes this stuff. On today’s episode, I’m joined again by Erika Tebbens from Taste the Local Difference. If Erika sounds familiar,...
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345 — The Energy of Money: FMS Money Mindset Series
My Digital Farmer | Marketing Strategies for Farmers
This week on the podcast, I’m pulling back the curtain on something I’ve never shared publicly before… Inside Farm Marketing School, we’ve been doing a powerful three-month deep dive on rewriting your money story -- and today, I’m releasing one of those private “members-only” private podcasts here on the main feed. This is Episode 2 of that private series, and it’s all about the energy of money -- how it flows, how it gets blocked, and why the emotional tone behind your money exchanges matters just as much as the dollars themselves. You’ll hear stories from my own life,...
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344 How to Win Back Customers Who Have Gone Cold
My Digital Farmer | Marketing Strategies for Farmers
What do you do when your customer just… stops paying attention? This week’s episode was inspired by a walk on our farm -- and a stubborn dog who found a vole in the field and completely tuned me out. Calling louder didn’t work. Waiting didn’t work. What finally worked was walking back out to her, getting in her line of sight, and offering her the right treat -- something she actually wanted. That moment sparked a powerful realization about customers who go quiet (and what actually brings them back). If you’ve ever looked at your email list or customer list and...
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343 Goal Setting - Finding Your One Word Intention for the New Year
My Digital Farmer | Marketing Strategies for Farmers
Every January, we’re told to start fresh by setting goals, building plans, and fixing what didn’t work last year. But what if that pressure is the very thing that keeps us stuck? In this episode, I’m inviting you to try something different—something simpler, deeper, and far more sustainable. Instead of resolutions or rigid goals, what if you chose one word to guide your year? In this episode, I walk you through the practice of choosing a one-word intention—and how that single word can become a lens for your decisions, your energy, and the way you show up in both life and business. I...
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342 The 12 Day of Christmas Song - Farm Marketing Edition
My Digital Farmer | Marketing Strategies for Farmers
Every December, I love to pull out something fun, festive, and just a little bit cheeky to celebrate the season… and this year, we’re doing it farm-style. Today’s episode is a playful spin on the classic song The 12 Days of Christmas — but instead of partridges and pear trees, we’re singing our way through 12 foundational marketing must-haves every farm business needs to grow, thrive, and sell consistently. You’ll laugh. You’ll nod your head. And you’ll walk away with a massive checklist of the exact pieces you need to build a truly functional farm marketing system. Whether...
info_outlineAre you doing video in your farm marketing? If not... why not?!
Video is my go-to content creation method. Perhaps it's because I'm a natural public speaker, but I find it to be the easiest and fastest way to communicate with my leads and customers. It's also the best way to build connection and trust, to grease the wheels and move people towards buying.
And yet, for many farmers, video remains an elusive skill. It feels scary and the fear of looking unprofessional is real. In this episode, I'm sharing some of my best practices when it comes to video, including my list of "gear" (it's not very long), and my short list of "must have videos" to film for your brand. I also show you where to get started if you're a little nervous.
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:
Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Wireless Microphone (Links to Amazon)
Goosehead Bed Phone Holder (Links to Amazon)
Best Video Editing Software: I don't actually use one, but I do have InShot on my phone!
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
Find my marketing Facebook group for CSA farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer