8-Step Podcast Interview Plan (Insider 197)
Build a Big Podcast - The Marketing Podcast for Podcasters
Release Date: 09/14/2024
Episode 666
Build a Big Podcast - The Marketing Podcast for Podcasters
Podcast burnout, making bold changes to stay inspired, lessons from top podcasters, and plans for new directions and deeper dives in this episode of Build a Big Podcast ... Big Ideas in This Episode Burnout: when podcasting’s dream turns to nightmare "Hot wife, nice car ... still empty" Podcast success: crave more, never satisfied Why podcasters secretly fear real change Breaking down your podcast: destruction before growth “Deliver what people want” or perish Relaunch your show: controlled chaos fuels massive growth Why You Should Listen The secret mindset shift that turns...
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Audio vs. Video (Insider 239)
Build a Big Podcast - The Marketing Podcast for Podcasters
Spotting biased podcasting advice, the truth about audio vs video growth, how to get more listeners (and subscribers), Betty White and Bea Arthur’s backstage drama, and tips for handling tough co-host dynamics in this episode of Build a Big Podcast ... Big Ideas in This Episode Podcast “experts” lying to push their own agenda Don’t trust advice from people with hidden motives The dark side of Golden Girls: real backstage feuds Unlock podcast growth—even in “shrinking” markets Why most listeners never learn to subscribe Feuding hosts? Turn drama into...
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20 Years in Radio (Insider 238)
Build a Big Podcast - The Marketing Podcast for Podcasters
Time-bending interview moments, 20 years in radio, using Cameo for podcast promotion, growing your email list with giveaways, and why your audience is your invisible co-host in this episode of Build a Big Podcast ... Big Ideas in This Episode Celebrate podcast milestones—what 20 years brings Tap celebrity power: Cameo for podcast buzz Forget the crowd, seduce listeners one-on-one Make your audience your secret co-host Grow your email list—get greedy with giveaways Want clout? Invest in stories, not gear Burnout or “rust-out”—hustle wins every time Why...
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Too Hot for OnlyFans? (Insider 237)
Build a Big Podcast - The Marketing Podcast for Podcasters
Tracking what works (and what doesn’t) in podcast marketing, why live events are your secret growth weapon, how relatability beats perfection, mic myths busted, and smart ways to do "more, better, and new" in this episode of Build a Big Podcast ... Big Ideas in This Episode The “overnight” flood of listeners is a total myth Why celebrity endorsements will never save you Turn lonely dog groomers into loyal superfans Being relatable trumps perfection—ask OnlyFans entrepreneurs Revealed: $30 mic vs. $400 mic—can listeners tell? How “fake it till you make...
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Don't Do This (Insider 236)
Build a Big Podcast - The Marketing Podcast for Podcasters
Clever (and risky) marketing tricks, the truth about podcast gear and guests, essential pre-interview tips, AI voice options, and free podcast artwork templates in this episode of Build a Big Podcast ... Big Ideas in This Episode The dangerous cost of clickbait podcast titles Why tricking listeners kills your show’s growth Envy alert: how niche podcasters leapfrog celebrities The seductive myth of “perfect” podcast gear How AI voices tempt you—should you resist? Sponsor dollars: easy money or creative handcuffs? Confessions: the lies podcasters tell...
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Time to Quit Your Podcast? (Insider 235)
Build a Big Podcast - The Marketing Podcast for Podcasters
Zero-budget podcasting truths, signs it's time to quit your show, Spotify's new "Plays" metric, Audacity's 25th anniversary, and a pro trick for getting remote guests to show up in this episode of Build a Big Podcast ... Big Ideas in This Episode Can you really podcast with zero budget? Your community: free content machine or wasted potential? Are you secretly quitting your show already? Audacity: free tool pros secretly rely on Spotify “plays”: will your numbers embarrass you? Doing it only for others? Beware burnout Outsmart flaky guests with this ruthless trick ...
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Segments Will Grow Your Podcast (Insider 234)
Build a Big Podcast - The Marketing Podcast for Podcasters
Why you need podcast segments, what happens when you DM every fan, the power of 30-day challenges, smarter ad reads, and the secret to building deeper listener relationships in this episode of Build a Big Podcast ... Why You Should Listen How to harness the power of podcast segments to multiply your audience and keep them hooked—no matter your experience level The “lazy podcaster’s curse”—are you guilty of killing your own growth with long, rambling episodes? The irresistible secret to creating podcast episodes people devour—without burning out Why the Tim...
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Your Podcast in My New Book (Insider 233)
Build a Big Podcast - The Marketing Podcast for Podcasters
AI-powered artwork, voiceover cadence secrets, cable-saving hacks, Spotify controversies, and your chance to be featured in a new podcasting book in this episode of Build a Big Podcast ... Why You Should Listen The secret to launching a podcast so memorable, your competitors will envy you for decades (and maybe beg to copy your plan!) Why some podcasts vanish without a trace, and how you can create episodes that claw their way into listener’s memories (and wallets) How to turn your “disposable” podcast into a permanent, irresistible addiction that fans lust after—week...
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The Best Merch for Fans (Insider 232)
Build a Big Podcast - The Marketing Podcast for Podcasters
A wild journey through podcast merch mishaps, creative constraints that boost your show, pin trading for superfans, and what to do when a podcast moment needs a "code red" fix in this episode of Build a Big Podcast ... Why You Should Listen The bizarre afterlife of your podcast merch—why a homeless man might be your brand’s next billboard (and why that’s pure opportunity) How your podcast episode can worm its way halfway across the country—and what to do when you spot it in the digital “used bin” The unstoppable, profit-pulling power of true “fast fashion”...
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Embrace the Enemy (Insider 231)
Build a Big Podcast - The Marketing Podcast for Podcasters
Viral myths, the power of naming your enemy, 100+ ChatGPT prompts for podcasters, embracing imperfection, and how to make your Blue Yeti sound amazing in this episode of Build a Big Podcast ... Why You Should Listen The dirty little trick pro wrestlers and radio jocks use to hypnotize audiences—and how you can steal it to make your show irresistible Why obsessing over that “one thing” is killing your podcast dreams (and the liberating secret that leads straight to viral growth) Make your podcast the envy of your niche—here’s the real reason audiences flock to certain...
info_outlineUnlock your podcasting potential with this episode of Build a Big Podcast!
Main Objectives of this Episode
- Growing your podcast audience
- Making a podcast that sponsors are interested in
- Creating a podcast that people will miss if it's gone
Monetization Potential
- How podcasting skills can be monetized
- Information on Big Podcast Amp at bigpodcast.com/amp
Challenges in Content Creation
- Increasing noise making it harder to grab attention
- Risk of burnout from the "content treadmill"
Podcast Improvement Tips (7 Nonnegotiable Things)
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Clear Niche
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Importance of clearly defined target audience
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Distinct Perspective
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Necessity of a unique point of view for your podcast
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Non-Neutral Voice
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The importance of having a clear stance on issues and meticulous editing
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Mostly Insights, Some Promotion
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Balance of valuable content and promotion
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Personal Engagement
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Avoiding generic address terms, speaking as if to a single person
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Use 'You' Frequently
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Making the audience feel personally addressed
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Relax and Be Real
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Showing genuine personality and sharing relatable stories
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Editing Insights
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Example of editing efficiency where up to 40% of recorded content can be removed
Advertising Tips
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Integration of ads with useful content
Personal Stories
- Sharing personal anecdotes without crossing professional boundaries
- David and his wife selling items on eBay
- Humorous eBay search incident with "dirty dicks" hot sauce
Podcast Information
- Promotion of "Build A Big Podcast" and its focus on growth, monetization, and improvement
- Podcast website: bigpodcast.com
Episode Highlights
- Podcast rebranding
- 7 non-negotiable podcast requirements
- Guide on podcast interviews
- New podcast "Talk Tuah" by Haliey Welch
- Business blueprint and royalty-free music for podcasters
- Classified ads to help grow podcasts
Podcast Rebranding Details
- Discussion on the importance of environment on identity and behavior
- Changes including new artwork and formats
Subscribe and Follow
- Subscription details at bigpodcast.com/subscribe
- Additional updates at extra.bigpodcast.com
Big Podcast History
- Initial name "Big Podcast Daily" during a 30-day trial run
- Renamed to "Build a Big Podcast"
Title Considerations
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Challenges with naming a podcast about podcasting to ensure clarity
Future Content
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More detailed discussions on rebranding to be shared on Big Podcast Extra and in the newsletter
8 Steps for Better Podcast Interviews
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Do Your Research
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Importance of preparation
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Create a Flexible Outline
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Having an adaptable structure for the interview
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Use Open-Ended Questions
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Encouragement of storytelling
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Listen Actively
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Importance of smooth transitions and acknowledging responses
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Maintain a Conversational Tone
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Engaging in two-way interaction
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Be Adaptable
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Willingness to deviate from the plan based on the conversation
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Monitor the Clock
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Ensuring coverage of important topics within available time
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Review and Edit the Recording
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Analyzing for continuous improvement
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Haliey Welch New Podcast
- Deal with Jake Paul's media company and financial earnings
- Charitable initiatives and dog adoption promotion
- Content focused on pop culture with charitable undertones
Solo Business Canvas
- One-page blueprint for optimizing podcast business
- Identification of ideal listener, new revenue opportunities, and resources
Persona Music
- 10,000 royalty-free songs for podcast background music
- Enhancing content and ad quality
Pre-Interview Importance
- Essential for improving podcast quality
- Gauging guest's communication style and knowledge
Additional Information
- Subscribe to Build a Big Podcast
- See Big Podcast AMP for personalized podcast growth assistance
Episode Timestamps
- 00:00 Drive podcast traffic using Riverside's AI Magic Clips (See an example here.)
- 04:00 Environment (and microphones) shapes identity and behavior significantly
- 09:13 Why content creators (including podcasters) struggle
- 10:54 Focus on niche for a specific podcast audience
- 16:52 Balancing humanity with podcast content is crucial
- 21:26 Frustration transitioning from upbeat song to dedication
- 26:13 Editing your own podcast teaches valuable hosting lessons
- 26:50 Review recordings to improve podcast hosting skills
- 30:54 Affordable music for your podcast
- 33:24 Simple website creation for podcasters
The Newsletter for Podcasters
This episode of Build a Big Podcast is brought to you by Riverside ...
Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.
About this episode of Build a Big Podcast:
This is the audio companion to Issue 197 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.
Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.
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