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Build a Big Podcast - The Marketing Podcast for Podcasters

Release Date: 10/06/2024

Starbucks and Podcasting (Insider 240) show art Starbucks and Podcasting (Insider 240)

Build a Big Podcast - The Marketing Podcast for Podcasters

Bold podcast promo strategies, psychological triggers from Starbucks, three essential interview question types, and how to add real impact (and "teeth") to your show in this episode of Build a Big Podcast ... Big Ideas in This Episode Bands bribe radio station with fireworks for airplay What would you delete from your podcast—today? Is your gear obsession secretly holding you back? Starbucks-style choices: why too many repel listeners Sunk cost trap: why you keep bad podcasts alive Steal “Metal Shop’s” teeth: make your show addictive Never let a “hit-and-run” guest...

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Episode 666 show art Episode 666

Build a Big Podcast - The Marketing Podcast for Podcasters

Podcast burnout, making bold changes to stay inspired, lessons from top podcasters, and plans for new directions and deeper dives in this episode of Build a Big Podcast ... Big Ideas in This Episode Burnout: when podcasting’s dream turns to nightmare "Hot wife, nice car ... still empty" Podcast success: crave more, never satisfied Why podcasters secretly fear real change Breaking down your podcast: destruction before growth “Deliver what people want” or perish Relaunch your show: controlled chaos fuels massive growth Why You Should Listen The secret mindset shift that turns...

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Audio vs. Video (Insider 239) show art Audio vs. Video (Insider 239)

Build a Big Podcast - The Marketing Podcast for Podcasters

Spotting biased podcasting advice, the truth about audio vs video growth, how to get more listeners (and subscribers), Betty White and Bea Arthur’s backstage drama, and tips for handling tough co-host dynamics in this episode of Build a Big Podcast ... Big Ideas in This Episode Podcast “experts” lying to push their own agenda Don’t trust advice from people with hidden motives The dark side of Golden Girls: real backstage feuds Unlock podcast growth—even in “shrinking” markets Why most listeners never learn to subscribe Feuding hosts? Turn drama into...

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20 Years in Radio (Insider 238) show art 20 Years in Radio (Insider 238)

Build a Big Podcast - The Marketing Podcast for Podcasters

Time-bending interview moments, 20 years in radio, using Cameo for podcast promotion, growing your email list with giveaways, and why your audience is your invisible co-host in this episode of Build a Big Podcast ... Big Ideas in This Episode Celebrate podcast milestones—what 20 years brings Tap celebrity power: Cameo for podcast buzz Forget the crowd, seduce listeners one-on-one Make your audience your secret co-host Grow your email list—get greedy with giveaways Want clout? Invest in stories, not gear Burnout or “rust-out”—hustle wins every time Why...

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Too Hot for OnlyFans? (Insider 237) show art Too Hot for OnlyFans? (Insider 237)

Build a Big Podcast - The Marketing Podcast for Podcasters

Tracking what works (and what doesn’t) in podcast marketing, why live events are your secret growth weapon, how relatability beats perfection, mic myths busted, and smart ways to do "more, better, and new" in this episode of Build a Big Podcast ... Big Ideas in This Episode The “overnight” flood of listeners is a total myth Why celebrity endorsements will never save you Turn lonely dog groomers into loyal superfans Being relatable trumps perfection—ask OnlyFans entrepreneurs Revealed: $30 mic vs. $400 mic—can listeners tell? How “fake it till you make...

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Don't Do This (Insider 236) show art Don't Do This (Insider 236)

Build a Big Podcast - The Marketing Podcast for Podcasters

Clever (and risky) marketing tricks, the truth about podcast gear and guests, essential pre-interview tips, AI voice options, and free podcast artwork templates in this episode of Build a Big Podcast ... Big Ideas in This Episode The dangerous cost of clickbait podcast titles Why tricking listeners kills your show’s growth Envy alert: how niche podcasters leapfrog celebrities The seductive myth of “perfect” podcast gear How AI voices tempt you—should you resist? Sponsor dollars: easy money or creative handcuffs? Confessions: the lies podcasters tell...

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Time to Quit Your Podcast? (Insider 235) show art Time to Quit Your Podcast? (Insider 235)

Build a Big Podcast - The Marketing Podcast for Podcasters

Zero-budget podcasting truths, signs it's time to quit your show, Spotify's new "Plays" metric, Audacity's 25th anniversary, and a pro trick for getting remote guests to show up in this episode of Build a Big Podcast ... Big Ideas in This Episode Can you really podcast with zero budget? Your community: free content machine or wasted potential? Are you secretly quitting your show already? Audacity: free tool pros secretly rely on Spotify “plays”: will your numbers embarrass you? Doing it only for others? Beware burnout Outsmart flaky guests with this ruthless trick ...

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Segments Will Grow Your Podcast (Insider 234) show art Segments Will Grow Your Podcast (Insider 234)

Build a Big Podcast - The Marketing Podcast for Podcasters

Why you need podcast segments, what happens when you DM every fan, the power of 30-day challenges, smarter ad reads, and the secret to building deeper listener relationships in this episode of Build a Big Podcast ... Why You Should Listen How to harness the power of podcast segments to multiply your audience and keep them hooked—no matter your experience level The “lazy podcaster’s curse”—are you guilty of killing your own growth with long, rambling episodes? The irresistible secret to creating podcast episodes people devour—without burning out Why the Tim...

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Your Podcast in My New Book (Insider 233) show art Your Podcast in My New Book (Insider 233)

Build a Big Podcast - The Marketing Podcast for Podcasters

AI-powered artwork, voiceover cadence secrets, cable-saving hacks, Spotify controversies, and your chance to be featured in a new podcasting book in this episode of Build a Big Podcast ... Why You Should Listen The secret to launching a podcast so memorable, your competitors will envy you for decades (and maybe beg to copy your plan!) Why some podcasts vanish without a trace, and how you can create episodes that claw their way into listener’s memories (and wallets) How to turn your “disposable” podcast into a permanent, irresistible addiction that fans lust after—week...

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The Best Merch for Fans (Insider 232) show art The Best Merch for Fans (Insider 232)

Build a Big Podcast - The Marketing Podcast for Podcasters

A wild journey through podcast merch mishaps, creative constraints that boost your show, pin trading for superfans, and what to do when a podcast moment needs a "code red" fix in this episode of Build a Big Podcast ... Why You Should Listen The bizarre afterlife of your podcast merch—why a homeless man might be your brand’s next billboard (and why that’s pure opportunity) How your podcast episode can worm its way halfway across the country—and what to do when you spot it in the digital “used bin” The unstoppable, profit-pulling power of true “fast fashion”...

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More Episodes

Discover the truth behind podcasting myths as David Hooper breaks down what’s overrated, underrated, and accurately rated in the latest episode of Build a Big Podcast.

In this episode ...

  • Importance of backup recorders
  • Daily podcasting pros and cons
  • Interview vs. conversation format
  • Solo podcasting skills and benefits
  • Podcast guest traffic overestimation
  • Setting up a dedicated podcast studio
  • Practical podcasting equipment and spaces

Topic 1: Backup Recorders

  • Importance of backup recorders

    • Personal anecdote about a recording issue

    • Details on the specific equipment used (Zoom F3)

  • Steps taken to troubleshoot recording issues

  • The critical nature of having a backup

Topic 2: Daily Podcasting

  • Skill development opportunities

    • Improving hosting and editing skills

  • Potential drawbacks

    • Risk of audience burnout

    • Optimal frequency for podcast growth

      • Comparison of different publishing frequencies

Topic 3: Interview Format Podcasting

  • Interview vs. conversation

    • Common pitfalls of conversational podcasts

    • Importance of focused interviews

      • Story extraction and structured planning

  • Role of pre-interviews

    • Significance of preparation

  • Guests' impact on traffic

    • Misconceptions about guest-driven growth

    • Challenges of securing unique guests

Topic 4: Solo Format Podcasting

  • Advantages of solo podcasts

    • Establishing expertise

    • Schedule and format control

  • Challenges of solo formats

    • Requirement of higher skill levels

    • Necessary editing and preparation efforts

  • Benefits of avoiding co-hosts and guests

    • Reduced scheduling hassles

    • Lower dependency on others

Topic 5: Podcast Studio

  • Necessity and overrated perceptions

  • Description of David Hooper's studio setup

    • Soundproofing and equipment details

    • Simplicity and functionality

  • Benefits of a dedicated space vs. flexible setups

    • Efficient flow and noise reduction

    • Encouragement for listeners to create their own dedicated spaces based on available resources

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