1944: Using Your CRM To Squeeze More Sales Out of Customers (Builder Prime)
The Level 10 Contractor Daily Podcast
Release Date: 01/03/2025
The Level 10 Contractor Daily Podcast
If you’ve listened to this podcast consistently over the last two years, you’ve heard Rich allude to the fact that his company, Y2Marketing, crashed and burned in spectacular fashion in 2004. Today, Rich tells the whole story to a group of conference attendees. Trigger Warning: there is a lot of crazy stuff you’re about to hear… backstabbing, sabotage, intrigue. This could be a movie… I’m not kidding. Take a listen and see what you think!
info_outlineThe Level 10 Contractor Daily Podcast
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we join Rich on a Tuesday Morning Ad Clinic, where a client submitted a large, gangly folder for Rich to critique. The folder was to be handed to customers after a job was over, with the goal of asking--and getting--referrals. It was very complex, and also involved a reloadable Visa gift card. Rich listened patiently to the explanation, then gave one of the best 25-minute explanations of how to REALLY get referrals you’ll ever hear.
info_outlineThe Level 10 Contractor Daily Podcast
In this episode, Rich Harshaw chats with Tricia Drake to unpack the Entrepreneurial Operating System (EOS) · what it is, how it works, and why remodeling businesses should care · in just 45 minutes of practical, game-changing insights.
info_outlineThe Level 10 Contractor Daily Podcast
In this episode, you’ll hear a behind-the-scenes look at Rich Harshaw collaborating with Shugarman’s Bath to develop radio ad concepts. The discussion highlights how the company’s guarantees, values, and customer promises can be translated into compelling advertising that connects with listeners.
info_outlineThe Level 10 Contractor Daily Podcast
Another Monday means it’s time for another installment of our “5 Ways To Monday” series… Today, that something is “getting more utility out of all these great blog posts that you are creating.” After all, if they just sit there on your website, they are underleveraged! So here are some good ideas on what to actually do with them!
info_outlineThe Level 10 Contractor Daily Podcast
It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.
info_outlineThe Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run.This week, we talk about Level 10 Contractor’s Secret Sauce: Identity. You’ve been listening to Rich talk about Identity for a million years now on this podcast… And he’s been talking about it for a lot longer than the podcast has been around, trust me! But how, exactly, do you determine what your identity points are… then execute on your identity? Glad you asked! On today’s showcase we hit the ABC’s of Level 10 Contractor Identity....
info_outlineThe Level 10 Contractor Daily Podcast
Rich and Chad Morgan discuss Quick Page, a video-based follow-up tool transforming contractor sales. They reveal how personalized video builds trust, boosts engagement, and closes more deals faster than traditional methods.
info_outlineThe Level 10 Contractor Daily Podcast
It’s another Throwback Thursday, where we dig into the vault and find gold from days gone by. Here, we’ve pulled out one of Rich’s old “Open Forum Webinars” where members could participate and ask any question they want. In this episode, a contractor has committed $2,000 for a home show, and wants to find the best way to maximize her investment there. Rich gives her plenty of good advice, including a couple of his favorites: sweepstakes, and the big bill.
info_outlineThe Level 10 Contractor Daily Podcast
In this MetalCast episode, Heidi J. Ellsworth is joined by Rich joins Heidi J. Ellsworth from the MetalCast podcast. Rich shares how Operation Lead Surge marketing event is transforming the way contractors generate and close leads, with proven strategies that deliver 200–500 qualified leads every month. From real-world success stories to actionable marketing tactics, this conversation is your intel briefing for building a lead-generation system that works like clockwork.
info_outlineToday Rich is joined by Jessica Brown, VP of Marketing for Builder Prime, one of the industry’s leading CRM systems… to talk about how to use your CRM system proactively!