1944: Using Your CRM To Squeeze More Sales Out of Customers (Builder Prime)
The Level 10 Contractor Daily Podcast
Release Date: 01/03/2025
2448: Identity, Part 3 of 3 - Say It Often - The Wall Drug Strategy
The Level 10 Contractor Daily Podcast
Rich wraps up his three-part Identity series by revealing the secret behind Wall Drug’s 20,000 daily visitors: relentless repetition. Using stories, psychology, and real-world marketing examples, Rich explains why contractors must “say it often” to dominate their markets. Learn the power of frequency, consistency credit, accelerated discontentment, and how to “Wall Drug” your market through Facebook, OTT, and organic content strategies.
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2447: TBT - Finding The Story
The Level 10 Contractor Daily Podcast
Today’s podcast really should be in the hall of fame--this is GREAT stuff. It’s part of our Throwback Thursday series, and is taken from an old webinar that Rich did back in the Monopolize Your Marketplace days called “Finding The Story.” Today’s podcast is going to get down and dirty and teach you why stories work, how to find good stories, elements of good stories, and where to put them. Then he’s going to walk through a ton of examples so you can see how it all works together.
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2446: AI for Contractors: Your 90-Day Game Plan
The Level 10 Contractor Daily Podcast
At the FAST Remodeler Conference, Rich unpacked a practical, contractor-focused roadmap for integrating AI into remodeling businesses. Rather than chasing random tools, Harshaw emphasized first-principles thinking, identity-driven marketing, and human ove
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2445: In N Out Burger Actually Sucks
The Level 10 Contractor Daily Podcast
Ever been to an In N Out Burger restaurant before? If you’re from California, chances are basically 100% that you have… and chances are also close to 100% that you LOVE you some In N Out. But if you’re not from California… you may not have even heard of In N Out… and even if you have, you may not have actually tried it before. So here’s the question: How good is In N Out’s food? Well, if you ask Rich, he’ll tell you that despite what all his California friends say, it actually kind of sucks. How is it that his opinion--and it turns out, a lot of Texans’ opinions could be so...
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2444: 5 Ways To Make Customers Pay Higher Prices With Smiles on Their Faces
The Level 10 Contractor Daily Podcast
Welcome to the Monday podcast–you know what that means… it’s time for the latest installment of our “5 Ways to Monday” series… quick, easy to chew nuggets of advice from the master himself. Today’s topic: Getting customers to pay higher prices… with a smile on their face. The basic premise is this: People don’t actually want to pay low prices… they just don’t know what they actually should be looking for… so your job is to help them see and understand.
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2443: Sunday Podcast: The Guy in the Gorilla Suit
The Level 10 Contractor Daily Podcast
Welcome to another Sunday podcast, where we delve into topics a little more on the personal development and or spiritual side of things… and I think today’s episode will in fact cover both. Rich is going to talk to you about something called Selective Attention, which is where you don’t notice things that are literally in front of your face… and show you how by doing this, you might be unwittingly ignoring people all around you that could use your help. This episode is a mash up of psychology, spirituality, and just good old fashioned being a decent human being.
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2442: Topic Showcase: Inside Reality
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, let’s focus on what Rich calls your Inside Reality, especially as it relates to your Outside Perception. He will define these terms in greater detail in the clips, but to put it simply here: your inside reality is how great your company actually is–all the things you do differently and why you are superior to the competitors in your industry–while the outside perception is how prospects and customers perceive your company from...
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2441: Identity, Part 2 of 3: How to Build Your Identity From Scratch
The Level 10 Contractor Daily Podcast
Rich teaches contractors how to uncover what truly sets their business apart in part 2 of the Identity series. Using real examples — from 172 hardwood dowel rods to six nails per shingle — he walks through the Five Pillars of Identity and the Trust Pyramid, showing how to dig past platitudes and build a compelling, specific case that wins customers before the sales call even starts.
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2440: The Plain English Approach To Business Writing
The Level 10 Contractor Daily Podcast
Today's episode is an old ·Monopolize Your Marketplace· webinar Rich did where he goes through some of the most important concepts found in an outstanding book called ·The Plain English Approach to Business Writing· by Edward P. Bailey
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2439: SmackDown in Sac Town
The Level 10 Contractor Daily Podcast
I know today’s podcast title might sound like some kind of MMA or heavyweight fight… but for good reason! Rich is going to walk you step by step through the TV buy he made on behalf of one of his new clients in Sacramento… Hence, Smackdown in Sac-Town! Last week on episode 222 he showed you how he took the radio buy from $628,000 down to just $350,000… AND got better schedules AND added 2 new stations just for fun… Today he’s going to go station by station and talk about how he took a bloated buy that was about 85% body fat and…. For less money… created a lean, mean, TV...
info_outlineToday Rich is joined by Jessica Brown, VP of Marketing for Builder Prime, one of the industry’s leading CRM systems… to talk about how to use your CRM system proactively!