1944: Using Your CRM To Squeeze More Sales Out of Customers (Builder Prime)
The Level 10 Contractor Daily Podcast
Release Date: 01/03/2025
2348: Why You're Terrible At Marketing
The Level 10 Contractor Daily Podcast
Most contractors aren’t bad at business—they’re bad at marketing. In this episode, Rich explains why your marketing underperforms, why “traffic cops” aren’t marketers, and how expert marketing is the difference between surviving and dominating your market.
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2347: It’s Time To Up Your Game So You Can Get This Thing To The Next Level
The Level 10 Contractor Daily Podcast
Tuesday’s podcast is a piece of a strategy session that Rich had with the owner of an almost 5 million dollar door & window company… who, despite that impressive sales amount, was still behind the curve on a lot of its marketing. On the part of the strategy call that happened BEFORE what you’re about to hear, Rich went through a website audit, and pointed out that the website was severely outdated, and how and why their SEO was not working. Finally, Rich lowers the boom in the “super nice but you still get the point loud and clear” kind of way that Rich seems to have...
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2346: 5 Ways To Increase "DiggibIlity" On Your Website
The Level 10 Contractor Daily Podcast
Rich has kind of been on a website and SEO tear lately… talking about how to make your site more Google-friendly, so you can generate more organic traffic and leads. Monday’s podcast is an important part of that same discussion; it’s all about diggability… which is strategically making additional content visible and unavoidable to people who are on your website. In other words, making sure that they don’t just engage with the content they’re currently reading, but also making sure that they “dig around” in your website for even MORE engaging content–hence the term...
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2345: Sunday Podcasts: 99 Pearls of Wisdom From Kevin Kelly
The Level 10 Contractor Daily Podcast
It’s Sunday, and as you know, that’s when Rich turns his attention to spiritual and personal growth topics, and today he’s going to stick to personal growth. He recently ran across a list of advice from a gentleman named Kevn Kelly, who was one of founders of Wired magazine, and who was called “the Most Interesting Man in the World” by podcaster Tim Ferriss. Take a listen, I’m sure you’ll find a few things in here--or a few dozen--that will be worth your while.
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2344: Topic Showcase: Blogging
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we discuss the importance of blogs on your website. Blogs are a great way to engage your prospects and build the case why you are the superior choice. They are also masterful tools for winning the SEO war.
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2343: Why It Doesn't Matter How Big Radio & TV Audiences Are
The Level 10 Contractor Daily Podcast
Friday’s podcast focuses on media buying… and Rich is going to make some pretty strong points about his favorite metric… C P M! That’s right, cost per thousand. This is just one more example of why it’s so important, and why it’s imperative that you be fluent in media speak, or you will get killed in negotiations. First, Rich will give an overview and an explanation… then he’s going to play a recording of a call between him and some media reps… this is good stuff!
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2342: TBT: Beating Google's Algorithm By Simply Understanding It
The Level 10 Contractor Daily Podcast
Thursday’s TBT podcast is a strategy call between Rich and the marketing person at a garage door and garage flooring company who is looking for a little help with their website. We are going to pick up the conversation right AFTER Rich goes through a demonstration of some really good Service Area pages on a Level 10 Client website… then he gets into a conversation about what it really takes to beat Google’s Algorithm, among other things. Other topics covered include: Why other SEO companies can’t seem to figure this out, how SEO is like a war… and how to strategically create troops...
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2341 - Dealing With Crummy Internet Lead Services
The Level 10 Contractor Daily Podcast
Rich Harshaw explains why most remodeling companies are terrible at marketing: owners excel in sales or production but almost never in true marketing strategy. Without a real expert, companies rely on generic messaging, weak websites, and ineffective ads. Rich urges contractors to focus on strengths and hire specialists to win market share.
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2340: Book Review: Made To Stick
The Level 10 Contractor Daily Podcast
Tuesday’s podcast is a book review--Rich doesn’t do a whole lot of these, so you can be sure that if he’s recommending--and reviewing--a book, it’s probably a good one! This one is called “Made to Stick” by Chip and Dan Heath… and as the name would suggest, deals with the concept of making ideas stick in peoples’ brains. This is the book where the concept of “The Curse of Knowledge” first came from… and it goes through a formula the authors call “Success” which is an acronym for Simple, Unexpected, Concrete, Credible, Emotional, and Stories. S U C C E S… I...
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2339 - 5 Ways To Make Your Print Ads Work Better
The Level 10 Contractor Daily Podcast
Most print ads fail because they look identical. Rich Harshaw explains how to stand out using five strategies: vary ad sizes, get personal, go bold with design and headlines, offer helpful information guides, and tell compelling identity-based stories. These tactics trigger attention, boost leads, and dramatically improve ad performance.
info_outlineToday Rich is joined by Jessica Brown, VP of Marketing for Builder Prime, one of the industry’s leading CRM systems… to talk about how to use your CRM system proactively!