1944: Using Your CRM To Squeeze More Sales Out of Customers (Builder Prime)
The Level 10 Contractor Daily Podcast
Release Date: 01/03/2025
2321: TBT: Masterclass In Copywriting
The Level 10 Contractor Daily Podcast
If you’re a fan of expert level copywriting, then today’s podcast is for you. This is Throwback Thursday, of course, and this is one of Rich’s Tuesday Morning Ad Calls from 2014. A Roofing company submits some stuff they had written up that was to be used in communicating with members of a homeowner’s association they were targeting… and Rich gets to work doing his thing… taking words that sound pretty good, actually… and making them sound GREAT. I like the part where he talks about taking little “jabs” at your readers, in a nice way, of course. This is truly the work of a...
info_outline
2320 - Going Hard in the Paint Against Private Equity - And Winning
The Level 10 Contractor Daily Podcast
A tiny Wisconsin window company grew from $500K to $5M by attacking private-equity competitors with bold identity-based radio ads highlighting honesty, pricing, and local ownership. Rich then used the same strategy for Bay State Bath—female-led, local, and anti-Wall-Street messaging—paired with OTT/TV spots featuring “Baby Richie.” Results: record sales and a major PE competitor collapsing. Local identity beats corporate sameness.
info_outline
2319: Hire Fast, Fire Faster
The Level 10 Contractor Daily Podcast
Today's show is going to challenge you to audit your schedule, evaluate how you spend your time, and encourage you to double-down on your strengths so you can accomplish the things in your business and in your life that are truly important.
info_outline
2318: 5 Ways To Price Condition Your Prospects
The Level 10 Contractor Daily Podcast
Rich talks about how to REDUCE STICKER SHOCK when your prospective customers get that big fat expensive price from your sales person. Or at least that·s how they feel about it! UNLESS· you follow Rich·s advice today and get into some bigtime PRICE CONDITIONING.
info_outline
2317: Sunday Podcast: We're Willing To Pay The Price, But At What Cost
The Level 10 Contractor Daily Podcast
It’s another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. Today he’s going to challenge you to examine your priorities… and see if you’re spending your time on things that are truly important. This one’s not very long, but the message packs a punch.
info_outline
2316: Topic Showcase: Rehash
The Level 10 Contractor Daily Podcast
Every other Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we talk about what to do after a rejection. You hook a prospect and even pitch them inside their home but despite your salesperson’s best effort, the homeowner turns you down. What do you do next? Do you give up? Is that sale gone forever now… another contractor’s gain? Hopefully after today’s round of clips, you’ll understand why and how to follow up and keep fighting. A no today can turn into a yes with the right...
info_outline
2315: Random Friday: Overproduced Radio Ads, Playing Dirty, Standing Out In Print
The Level 10 Contractor Daily Podcast
It’s time for another episode of Random Friday… if you’ve listened to the podcast for a really long time, then you know that it used to be Random Saturday, but alas, times have changed. Random means that Rich spends a few minutes on little nuggets of interesting stuff that aren’t really suitable for an entire podcast, but when you bundle them all up, you’ve got something pretty good. On the list for today: Playing dirty with your competitors, overproduced radio ads, standing out in print, giving yourself a break when you mess up… and the wit and wisdom of Brian Elias.
info_outline
2314: TBT: Book Review: Made to Stick
The Level 10 Contractor Daily Podcast
Did you ever want to read a book, but you just didn’t want to take the time to read the book? Well Rich has your solution for today’s subject, which is a book called “Made To Stick.” It’s a great book that will help your marketing… but instead of pouring through it, Rich has picked out all the most important parts… which he shares, along with his commentary and insight.
info_outline
2313 - 5 Years to $150M Growth Plan: Be Everywhere All The Time
The Level 10 Contractor Daily Podcast
A contractor aims to grow from $23M to $150M by 2030. Rich shows that the path isn’t new services or new states—it’s dominating the existing market by being everywhere. With a 12% marketing budget, massive reach across TV, radio, OTT, social, PPC, mailers, events, and door-knocking creates enough familiarity, trust, and frequency to generate the 1,800+ monthly leads required.
info_outline
2312: From Zero To $80MM In 9 Years - Nissa Cleman
The Level 10 Contractor Daily Podcast
So what’s the ideal situation for starting a business in the home improvement industry. How about this: First of all, start it in 2010, in the ashes of the recession. Then do it as a woman in a male dominated industry. Then try doing it with 1 year old twins--that barely survived premature birth. Starting from zero. With no previous business ownership experience. Sounds ideal, right? Today you’re going to meet Nissa Cleman who did exactly that.
info_outlineToday Rich is joined by Jessica Brown, VP of Marketing for Builder Prime, one of the industry’s leading CRM systems… to talk about how to use your CRM system proactively!