1944: Using Your CRM To Squeeze More Sales Out of Customers (Builder Prime)
The Level 10 Contractor Daily Podcast
Release Date: 01/03/2025
2404: Pour Some Gasoline On The Fire
The Level 10 Contractor Daily Podcast
Okay, so this is kind of a weird podcast. Rich took a phone call from a contractor who was “looking for some marketing help,” and started working through the guy’s situation. Here’s the funny thing… the guy didn’t realize that all he had to do to get more results was to pour more gasoline on the fire! Rich walks him through a couple of analogies and helps him get some perspective on his situation. The podcast is weird because halfway through the conversation, Rich realized that this was podcast gold, and pushed the record button on his phone so the Level 10 Listening audience could...
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2403: Locking In Guaranteed Future Buyers
The Level 10 Contractor Daily Podcast
This podcast might make your head explode. Rich saw an ad for a residential real estate company who was offering to pay homeowners cash money RIGHT NOW… in exchange for an agreement to let that company list their home whenever they decide to sell in the future… with no other strings attached. Just “Here’s a check, let us know when you’re ready to sell, whether that’s in a year, 10 years, or 30 years.” And that got Rich to thinking… and you know sometimes you just can’t get an idea out of your head? Rich figured out some creative ways to utilize similar concepts for remodeling...
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2402: 5 Ways to Use Failure to Your Advantage
The Level 10 Contractor Daily Podcast
Rich reframes failure as a feature, not a flaw. Drawing on 30+ years in contractor marketing, he outlines five strategies for building failure tolerance into your system — from pricing for experimentation to post-mortems and execution discipline — so you can outlast competitors and find what actually works.
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2401: Sunday Podcast: He Is Risen, And You Can Level Up, Too
The Level 10 Contractor Daily Podcast
Happy Easter! It’s Sunday, and as you probably know, Rich likes to turn his attention away from Marketing and focus on topics relating to personal development and spirituality. And with today being Easter and all… well, you’re going to get a 45 minute dose of spirituality today. The message just might change the way you feel about, well, God… and Easter.
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2400: Topic Showcase: Branding
The Level 10 Contractor Daily Podcast
Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor’s ENTIRE podcast run. This week, we cover branding. What’s that you say? You already are the master of branding? Or you’re too small for branding? Nonsense, on both accounts! Branding is more than your name or your logo or the bright color you wrap your service trucks in. Your brand is your promise. In Level 10 parlance, it is your Identity. It’s what sets you apart and makes your company superior to the competition… and you better be sharing it in every...
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2399: GAF WealthBuilder – How Roofers Can Win 2026
The Level 10 Contractor Daily Podcast
In this session from the GAF WealthBuilder event, Rich breaks down how roofers can win in 2026 using websites and SEO. Using a fishing analogy, Rich explains that failed SEO isn't proof the strategy doesn't work—it's proof you had the wrong setup. He walks through what a winning website looks like: a 40-page core site with identity content, geo keyword architecture, and AI-optimized pages, backed by ongoing SEO that compounds over time. Rich also shares how AI has cut his agency's website pricing from $15–20K down to $5K while doubling the speed of results. If you're doing $2M or more and...
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2398: 5 Biggest Marketing Mistakes: Intro and Mistake #1
The Level 10 Contractor Daily Podcast
It's Throwback Thursday, and today kicks off a five-part series featuring an audio CD program Rich published called "The 5 Biggest Marketing Mistakes… And How To Overcome Them All." Originally 2½ hours, it's broken into smaller segments over the next 5 Thursdays. Today covers the Introduction—where Rich teaches that marketing fundamentals never change, but tactics must evolve to break from the status quo—featuring lessons from Vince Lombardi and Dick Fosbury on how their sports legacies apply to marketing. Then it's on to Marketing Mistake #1: Average Joe, diving into INNOVATION with a...
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2397: Quick Tips: Price Conditioning
The Level 10 Contractor Daily Podcast
Why are your deals falling apart after a great sales visit? Rich reveals the real culprit — it's not bad timing or budget, it's expectation gaps. When homeowners are blindsided by a price they never saw coming, they're mentally checked out before you finish the pitch. Rich breaks down seven proven strategies to precondition price, build identity, and eliminate sticker shock before your salesperson ever knocks on the door.
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2396: Psychology of Marketing Part 2
The Level 10 Contractor Daily Podcast
Really great stuff… the Psychology or Marketing, Part 2. If you missed LAST Thursday, by all means, go back and look it up… it was the Psychology of Marketing, Part 1. This time around, Rich covers the topics of Accelerated Discontentment… which is 100% an absolute must listen. Then he’ll talk about frame of reference conditioning, logic vs. emotion, something he calls “don't talk to strangers,” and finally “Anticipated reaction.” Five principles in all… you’re going to love this episode!
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2395: 5 Ways To Project Credibility
The Level 10 Contractor Daily Podcast
Rich is going to talk about credibility–not how to get it, but how to project it to the marketplace at large, and to your prospects in particular. He’ll cover things like writing a book, hosting a podcast, participating on radio and TV shows–and more. If you’re ready to LEVEL UP, this will be good information for you!
info_outlineToday Rich is joined by Jessica Brown, VP of Marketing for Builder Prime, one of the industry’s leading CRM systems… to talk about how to use your CRM system proactively!