How to Convert More Leads into Paying Customers with Kevin LeSage and Jonathan Torrey
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Release Date: 01/08/2025
How to Convert More Leads into Paying Customers with Kevin LeSage and Jonathan Torrey
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode, hosts Tersh Blissett and Joshua Crouch are joined by Kevin LeSage, CEO of SearchLight and Jonathan Torrey, Director of Marketing at SearchLight. A cutting-edge analytics platform for the service industry. 📊💡 With backgrounds in digital marketing and a passion for operational excellence, Kevin and Jonathan share how Searchlight connects marketing efforts directly to revenue, helping contractors optimize their investments and streamline operations. From addressing unsold...
info_outline
The Secret to Calculating True Billable Hours for Contractors with Ruth King
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this insightful episode, hosts Tersh Blissett and Joshua Crouch are joined by financial expert Ruth King to tackle one of the most pressing challenges for contractors: mastering the financial side of their business. Ruth, an accomplished author, speaker, and advisor, shares practical strategies to improve profitability, manage overhead, and avoid common mistakes that can cost your business dearly. If you’ve ever struggled to understand your finances or wondered how to make your business...
info_outline
Why I Coach My Competition and Invite Them Into My Business with Tommy Mello
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode, hosts Tersh Blissett and Joshua Crouch are joined by , founder of at the Home Service Freedom Event 2024. Tommy is a recognized leader in the home service industry. 🚀 He shares his journey of building a multimillion-dollar business, emphasizing the power of strong vendor relationships, leveraging technology, and fostering a culture of giving back. From scaling his business to prioritizing personal health for leadership clarity, Tommy offers actionable insights for...
info_outline
Why AI Will Be the Biggest Technological Revolution of Our Lifetime with Boris Valkov
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode, hosts Tersh Blissett and Joshua Crouch sit down with Boris Valkov, Co-Founder & CEO of Lace, live from the Service World Expo 2024 in Orlando, to explore how AI is revolutionizing service-based businesses. 🤖📊 Boris, an expert in AI and former member of Meta’s PyTorch team, shares actionable insights on leveraging AI to optimize call center performance, boost booking rates, and increase revenue without extra marketing spend. He also discusses the future of AI-driven...
info_outline
How to Transform Your Business with Disney-Style Customer Experience Strategies with John Formica
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode, hosts Tersh Blissett and Josh Crouch are live from Service World Expo 2024, joined by John Formica, a former Disney leader and expert in customer experience transformation. 🎢✨ Drawing from over 30 years in the service and hospitality industry, including a decade at Disney Resorts, John shares how businesses can create magical moments for customers, build loyalty, and foster a thriving team culture. From leveraging Disney’s “plus one” philosophy to hiring for cultural...
info_outline
How AI Can Keep Your Business Competitive and Meet Customer Demands with Rocky Ozaki
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode, hosts Tersh Blissett and Joshua Crouch are joined by Rocky Ozaki, founder of Now of Work, live from the Nexstar Super Meeting, to discuss how AI is reshaping the future of work, especially for service-based businesses. 🤖📈 Rocky Ozaki, a digital transformation expert, shares practical insights on adopting AI to streamline operations, improve decision-making, and enhance customer interactions. Speaking at the Nexstar event, he highlights strategies to balance automation with...
info_outline
How HVAC Contractors Overcome Regulatory Roadblocks for Quality Service with Terry McIver
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode, host Tersh Blissett is joined by , seasoned editor at , to explore the latest shifts in the HVAC industry and the power of community among trade professionals. 🔧📈 With over 18 years in trade publishing, Terry shares his insights on how podcasting and industry events have helped contractors connect, learn, and adapt to new technologies and regulatory changes. They also discuss the growing role of AI in content creation and the challenges of navigating digital transformation...
info_outline
How AI Boosts Productivity and Streamlines Operations in Service Industries with Jonathan Mast
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode, hosts Tersh Blissett and Joshua Crouch are joined by Jonathan Mast, founder of White Beard Strategies, a company focused on helping small businesses work smarter with AI. 🧠🤖 With nearly two decades in digital marketing, Jonathan now specializes in using AI tools like ChatGPT, Claude, and Gemini to streamline business operations and empower teams. His expertise in prompt engineering and AI-driven solutions supports business owners in cutting down on routine tasks, creating...
info_outline
From HVAC Technician to Entrepreneur Scaling Blue-Collar Businesses with Matt Murray
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode, hosts Tersh Blissett and Joshua Crouch are joined by Matt Murray Founder and CEO of Blue Collar King Coaching & Consulting, known as the “Blue Collar King,” a leading voice in business coaching for service-based industries. 🛠️💼 With more than 20 years of hands-on experience in the HVAC and mechanical sectors. Matt’s expertise in leadership development, personal growth, and strategic business systems equips contractors with the tools to build strong company...
info_outline
Scaling Your Home Service Business with AI-Powered Customer Support with Bradley Scruggs from Zyratalk
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Welcome to the Service Business Mastery Podcast! Visit our website for more episodes and insights! In this episode, hosts Tersh Blissett and Joshua Crouch are joined by Bradley Scruggs, Chief Marketing Officer and Co-founder of ZyraTalk, a company transforming customer engagement with AI technology for home service businesses. 🤖📞 Bradley Scruggs brings nearly ten years of experience in the home service industry. His expertise in AI-powered voice assistants helps contractors reduce missed calls, streamline customer interactions, and boost operational efficiency. ZyraTalk specializes in...
info_outlineWelcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! www.servicebusinessmastery.com
In this episode, hosts Tersh Blissett and Joshua Crouch are joined by Kevin LeSage, CEO of SearchLight and Jonathan Torrey, Director of Marketing at SearchLight. A cutting-edge analytics platform for the service industry. 📊💡
With backgrounds in digital marketing and a passion for operational excellence, Kevin and Jonathan share how Searchlight connects marketing efforts directly to revenue, helping contractors optimize their investments and streamline operations. From addressing unsold estimates to leveraging technician performance data, this episode is packed with actionable strategies to help service businesses thrive in today’s competitive market. 🚀🔧
In this episode, here's what you can expect to learn:
-
How to use data analytics to connect marketing investments directly to revenue.
-
The limitations of traditional metrics like cost-per-lead and the importance of customer acquisition costs.
-
Strategies to capitalize on unsold estimates and convert them into revenue.
-
The role of data in bridging marketing and operational inefficiencies.
-
Insights into future trends, including technician performance metrics and advanced CRM integrations.
If you enjoy the episode, please don’t hesitate to leave us a review (5 stars preferably 😉)
Links & References:
LinkedIn:
Website:
-
Explore Jonathan Torrey's blog for data-driven insights: The Data-Driven Trades
This episode is kindly sponsored by:
-
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
-
Join the Service Business Mastery Facebook group for more updates!
-
Visit our website: www.servicebusinessmastery.com
Affiliate links: