On Impact Podcast 005: JD Anderson
On Impact Podcast
In Episode 5 of On Impact Podcast, Benny Pough welcomes marketing expert, JD Anderson, to the show. During the discussion, JD takes listeners on a journey through his dynamic career, from his early days in pop-up ad marketing to working with top-tier artists like Rihanna, Future, and DJ Khaled. He shares his secret aspirations of becoming a rap artist, his first big break with Beanie Sigel, and his transition from the blogging era to the rise of social media. JD reflects on his experiences marketing both songs and artists, witnessing the ascent of Travis Scott, and traveling to seven countries...
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On Impact Podcast 004: Anthony Rumeo
On Impact Podcast
In Episode 4 of On Impact, Benny Pough sits down with Anthony Rumeo, a leader in the exotic car industry, to explore his journey from humble beginnings to success in the luxury market. Anthony shares insights into the parallels between exotic car deals, entertainment, and music, while breaking down the difference between asset-class and luxury-class automobiles, the mindset of buyers, and the care required for investment-grade vehicles. He also reflects on the challenges of entrepreneurship, lessons from his successes and missteps, and how persistence, discipline, and passion shape his drive...
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On Impact Podcast 003: Danny "Su" Griffin
On Impact Podcast
In this episode of On Impact, Benny Pough sits down with Danny "Su" Griffin, who shares his journey from a challenging upbringing in Paterson, New Jersey, to becoming a force in the music industry. Danny opens up about how the loss of his father propelled him into the business and reflects on his pivotal discovery of Fetty Wap and the explosive success of “Trap Queen.” Offering advice for the youth of Paterson, Danny emphasizes the power of authenticity and the importance of having champions who believe in your music. He delves into the differences between independent labels and majors,...
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On Impact Podcast 002: Sita Lewis
On Impact Podcast
In this episode, Benny Pough sits down with Sita Lewis, award-winning television producer and creator of Mama Sita’s Miracle Butter Cream, to discuss her inspiring journey through the entertainment industry. Sita reflects on how her upbringing as the daughter of entertainment legend, Butch Lewis, set a high standard of excellence, leading to her early career at BET, where she learned on the job. The conversation covers the importance of faith, authenticity, and staying true to her values, including how her letter to Tupac in prison, guided by her faith principles left a lasting impact. Sita...
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On Impact Podcast 001: Freddy Cameron, Jr.
On Impact Podcast
In the latest episode of On Impact, hosted by Benny Pough, Freddy Cameron, Jr., MBA, shares his fascinating journey and insights. He discusses his pivotal relationship with MC Hammer, which helped shape his early career, and his dual pursuits in retail and the music industry, highlighting the strategy of having "2 Plan As." Freddy explains his decision to choose retail over music, emphasizing the benefits of a stable career, and how he used his retail roles to discover and elevate new talent. He reflects on his success as a minority in various professional spaces and his career transitions...
info_outlineIn Episode 5 of On Impact Podcast, Benny Pough welcomes marketing expert, JD Anderson, to the show. During the discussion, JD takes listeners on a journey through his dynamic career, from his early days in pop-up ad marketing to working with top-tier artists like Rihanna, Future, and DJ Khaled. He shares his secret aspirations of becoming a rap artist, his first big break with Beanie Sigel, and his transition from the blogging era to the rise of social media. JD reflects on his experiences marketing both songs and artists, witnessing the ascent of Travis Scott, and traveling to seven countries with Kanye West. He also delves into the importance of professionalism in building trust with major artists and offers valuable insights for new artists looking to amplify their digital presence. Beyond music, JD discusses his passions for cooking and fashion, the deep connection between fashion and culture, and what he would do differently if given a career do-over. He wraps up with surprising fun facts and future plans for being more connected and informed in global relations.
About Today’s Guest:
JD Anderson is a visionary marketing executive who has masterminded groundbreaking campaigns for some of the biggest names in music, from Future and DJ Khaled to Kanye West. With a career spanning Def Jam, Epic Records, and Motown, JD has consistently pushed boundaries, whether by emblazoning artists on postal stamps or taking over the skies with skywriting. Born in Jamaica and raised in The Bronx, his love for hip-hop and R&B fueled his rise from blogging to becoming a sought-after marketing strategist. A former Senior Vice President of Marketing at Epic Records, JD has led digital initiatives that have shaped the careers of global superstars. Beyond music, he’s a passionate foodie, an advocate for reducing healthcare disparities in Africa, and a proud dog dad. Recognized by XXL and Billboard as a major industry power player, JD continues to redefine what’s possible in music marketing.
Key Points from this Episode:
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Welcome, digital marketing expert, JD Anderson
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JD’s start in marketing and the music industry
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Secret aspirations of becoming a rap artist
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From Blogspot to Def Jam
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JD’s first experience working with Beanie Sigel
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Working with Rihanna and growing her digital footprint
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Marketing transition from blogging to Instagram and microblogging
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Working with Future and DJ Khaled
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Professionalism and building trust with major artists
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How new artists can grow and amplify their digital presence
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Experiencing the rise of Travis Scott
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Marketing songs vs. marketing artists
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JD’s passions: cooking and fashion
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The connection between fashion and culture
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Benny Pough’s first day at Def Jam
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What JD would do differently if given a career do-over
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Traveling to 7 countries with Kayne West
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Surprising fun facts about JD including his favorite artist and more
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Giving back, philanthropy, being a student of AI, and making an impact in the world
Mentioned on the Show:
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Connect with JD Anderson on Instagram: @jd_dapper
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Get your tickets to the It’s Your Time Business & Music Conference!
Thank You!
Thanks for tuning in to this episode of On Impact. If you found value in the conversation, don’t forget to subscribe, leave a review, and share it with others looking to level up their lives and careers. Stay connected for more impactful stories and insights with leaders, entrepreneurs, and innovators shaping the future. Follow us on social media for updates, and catch every episode wherever you listen to podcasts.