AI-Powered Marketing: How to Personalize Without Overstepping Customer Trust
Release Date: 02/25/2025
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info_outline87% of customers engage more with personalized emails—yet too much personalization can feel intrusive.
This week on The Modern Customer Podcast, Malinda Sandman, Senior Director of Global Acquisition and Partner Marketing at Intuit Mailchimp, shares how brands can use AI responsibly to build trust, increase engagement, and drive results.
📢 Key takeaways from the episode:
🔹 07:44 | How to personalize marketing without losing customer trust
🔹 11:15 | The power of AI-driven segmentation and predictive insights
🔹 14:51 | Why first-party data is the key to long-term marketing success
🎧 Don’t miss this conversation—tune in now to learn how AI can make or break your marketing strategy.
Blake Morgan is a customer experience futurist, keynote speaker, and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today’s Customer.
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