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016 | How to Use AI for Cold Outreach to Land More Clients with Less Effort

CONVERSaiTION - the AI in Business podcast

Release Date: 03/11/2025

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More Episodes

Struggling with cold outreach that leads nowhere? Spending hours researching leads and still not getting results? In this episode, we’re diving into how to use AI for cold outreach to automate the pre-sales process, personalize outreach at scale, and connect with the right clients—without wasting time on manual research.

I’ll walk you through the step-by-step process for setting up an AI-driven pre-sales system, the biggest mindset shifts you need to make AI work for sales, and the real talk on what AI can’t do (and where your human touch still matters). Plus, I’ll share a 15-minute challenge to help you start using AI for smarter, more effective outreach today!

What You’ll Learn in This Episode

✔️ Why traditional cold outreach is broken—and how AI fixes it
✔️ How AI can automate lead research, outreach, and follow-ups
✔️ The step-by-step process to build an AI-driven pre-sales system
✔️ The biggest mindset shift you need to embrace AI in sales
✔️ What AI can’t do—and where human connection still wins
✔️ A 15-minute challenge to help you take action today

Your 15-Minute Challenge

Before you do anything else, take 15 minutes to define ONE buying signal that tells you a lead is ready to buy. It could be a company hiring for a role related to your service, securing funding, launching a new product—whatever makes sense for your business. Then, find five companies or decision-makers who fit that criteria.
If you already use AI tools, test how fast they can pull this data for you. If not, do it manually and see how much time you could save with automation. The goal? Start using data-driven outreach instead of cold emailing random leads.

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Instagram: @heyjuliabehrens
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Web: HEY Julia

Let's keep the CONVERSaiTION going — one prompt at a time!

Stay Connected
Follow me for more tips and behind-the-scenes content:

Instagram: @heyjuliabehrens
LinkedIn: Julia Behrens
Web: HEY Julia

Let's keep the CONVERSaiTION going — one prompt at a time!