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1121. The Best Sales Strategy in a Recession: Understanding How Market Shifts Impact Business Growth Decisions

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

Release Date: 04/14/2025

1167. Using Feedback Loops to Create Instant Offers That CONVERT! show art 1167. Using Feedback Loops to Create Instant Offers That CONVERT!

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

The fastest path to sales doesn’t always require launches, campaigns, or sales pages. In fact, your biggest growth lever may be hiding in plain sight: feedback loops. In this episode of The Kelly Roach Show, Kelly shares how to create simple yet powerful feedback loops with your clients, team, prospects, and market so you can turn insights into instant offers that sell right away. From monetizing event sponsorships to closing gaps in your daily sales system, this episode will show you how to leverage real-time feedback to increase conversions, grow revenue, and futureproof your business....

info_outline 1166. Discerning God’s Path for Your Business show art 1166. Discerning God’s Path for Your Business

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

The past few years have brought massive change, disruption, and transformation in both life and business. Many entrepreneurs are standing at a crossroads, asking: what is the right path for me in this next era? In this episode of The Kelly Roach Show, Kelly shares insights from a Legacy Leaders mastermind conversation about making aligned business decisions rooted in discernment, not comparison. She unpacks how to balance ambition with peace, prune and simplify when necessary, and lean into God’s guidance as the ultimate compass for your entrepreneurial journey. You’ll learn why bigger...

info_outline 1165. The Million-Dollar Membership Model for Rapid Business Growth (and why old memberships are dead) show art 1165. The Million-Dollar Membership Model for Rapid Business Growth (and why old memberships are dead)

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

For years, memberships were considered a “downsell” - a place to stash people who couldn’t afford your high ticket offer. But in today’s market, simplicity, low risk, convenience, and trust are what drive most buying decisions, especially when people are brand new to your brand and ecosystem: which is why this new million-dollar membership model is exploding. In this episode of The Kelly Roach Show, Kelly breaks down exactly how to craft a powerful trust-building offer that actually accelerates high-ticket sales. You’ll learn how to design a membership that gets quick wins in 30...

info_outline 1164. Timeless Sales Principles That Will Grow Your Business in Any Economy show art 1164. Timeless Sales Principles That Will Grow Your Business in Any Economy

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, Kelly unpacks the timeless principles of selling that have fueled millions of dollars in sales - principles that never expire and can be applied in your business right now. You’ll learn: How to shift from chasing leads to cultivating relationships with best buyers The critical role of retention, renewals, reactivations, and referrals in sustainable growth How to grow market share with current clients instead of constantly relying on new acquisition These strategies don’t depend on algorithms, ad spend, or complicated funnels. They’re...

info_outline 1163. Raising Courageous and Confident Daughters: Lessons In Faith, Resilience and Perserverance with Madison Roach show art 1163. Raising Courageous and Confident Daughters: Lessons In Faith, Resilience and Perserverance with Madison Roach

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this special episode, Kelly is joined by her 11-year old daughter, Madison Roach, for a heartfelt conversation on courage, resilience, homeschooling, and chasing big dreams. From dance auditions to starting her first girls’ club, Madison shares wisdom beyond her years - reminding us all that the journey is just as important as the outcome. If you’re a parent, an entrepreneur, or someone looking for inspiration to keep going, this episode is for you. Timestamps: 7:09: Why faith and family time made homeschooling a powerful choice for Kelly's family 10:07: Favorite homeschool classes...

info_outline 1162. The 4 Shifts Your Offers Need to Stay Relevant (and Profitable) show art 1162. The 4 Shifts Your Offers Need to Stay Relevant (and Profitable)

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

With AI commoditizing information, service-based entrepreneurs are left asking: how do we stand out and build offers that last? In this episode of The Kelly Roach Show, Kelly shares the four key elements you need to futureproof your offers so your business thrives no matter how the market evolves. This conversation will help you rethink how you design, deliver, and scale your programs. Timestamps: 0:24 – The ultimate goal of every service-based business 2:05 – The first key: specialization and becoming a category leader 4:17 – The second key: building stronger community in the age...

info_outline 1161. The New Era of Online Business: Trust Building Offers and Unlocking REAL Freedom with Julie Ciardi show art 1161. The New Era of Online Business: Trust Building Offers and Unlocking REAL Freedom with Julie Ciardi

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, Kelly welcomes back longtime client, friend, and powerhouse entrepreneur Julie Ciardi. Together, they dive into the Trust-Building Offer model and how it’s transforming the online business landscape. Julie shares her journey from IBM VP to online entrepreneur, the struggles she faced before finding success with live launching, and how the new trust-building model has skyrocketed her results while giving her more freedom than ever. If you’ve been feeling stuck with old strategies that no longer work, or you’re ready to discover a model that scales...

info_outline 1160. How to Create Offers That Sell Every Time show art 1160. How to Create Offers That Sell Every Time

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

In this episode of The Kelly Roach Show, Kelly shares the timeless strategy that has fueled her growth to multiple 7 and 8-figure businesses: filling the gap in your market. She breaks down how to identify what your audience needs most, how to build offers around those needs, and why becoming obsessed with solving client problems better than anyone else is the key to category leadership. This episode walks you through how to: Increase daily sales through trust-building offers, accelerator offers, and upsell systems that work in unison (without extra ad spend or massive launches) Avoid...

info_outline 1159. The Rocky Road to $100M: Lessons in Scaling, Clarity, and God’s Timing show art 1159. The Rocky Road to $100M: Lessons in Scaling, Clarity, and God’s Timing

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

What does it really take to scale toward $100 million while staying aligned with your values, vision, and calling? In this candid episode of The Kelly Roach Show, Kelly pulls back the curtain on the real journey to her $100M goal: the messy pivots, crushed dreams, and the moments of divine direction that shaped her path forward. You’ll hear how she went from running six companies at once with no clear “one thing” to identifying thecornerstone of her next era of growth. She shares why she walked away from the idea of scaling her high-ticket coaching model to $100M, faith-led...

info_outline 1158. Why Timeless Still WINS in the Age of AI show art 1158. Why Timeless Still WINS in the Age of AI

The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset

If you’ve ever felt the pressure of being “left behind” because you’re not jumping on every new trend, tool, or AI breakthrough — this episode is for you. In this episode, Kelly shares why the most powerful, profitable business strategies are often the most timeless, and how chasing every new tactic can actually stall your growth. In this conversation, you’ll learn: Why trusting your own intuition in business is more important than ever. The psychological trap of feeling “behind” — and how it sabotages entrepreneurs. How to filter trend-based noise so you can focus on...

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More Episodes

If it feels like your sales strategy isn’t working like it used to, you're not imagining it. A lot of business owners are getting stuck after years of doing the same thing over and over again.

In this episode, Kelly breaks down why selling in 2025 looks dramatically different – and what you need to do about it. She explains how consumer behavior has shifted back to relationship-driven buying cycles, and why traditional Internet marketing tactics are falling flat in today’s economy.

From building your Dream 1,000 to using trust-building offers to lead buyers into your high-ticket programs, Kelly shares the exact strategies her team is using to increase launch conversion rates and decrease ad spend. 

If you want your business to grow in a slower economy, this episode gives you the playbook.

Key Takeaways:

  • Sales has slowed, but that doesn’t mean you’re doing anything wrong. The entire market is recalibrating.

  • The fast-buying era of Internet marketing is over. People are making slower, more intentional buying decisions, especially at the mid and high ticket levels.

  • Relationship-driven selling is back. What worked offline for decades is what will win online today: top-of-mind awareness, strategic follow-up, and trust.

  • Start building your Dream 1,000. A segmented, documented list of ideal buyers, affiliates, and collaborators that you follow up with every 10 days.

  • Use a low-ticket, trust-building offer. Get your best buyers into a paid experience where they can get a fast win, and start building rapport before your main offer.

  • Raising your prices isn’t a one-size-fits-all fix. Elevating your avatar takes time. Most businesses right now – large and small – are buying slower and more cautiously.

  • Simplify to multiply. Trim expenses, focus on your most profitable team members, and hone the non-AI skills that set your brand apart.

Resources:

The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.