Being the Face of Your Farm: Nicole Pitt, Flower Hill Farm
Release Date: 04/24/2025
Being the Face of Your Farm: Nicole Pitt, Flower Hill Farm
The Flower Podcast
We’re chatting with Nicole Pitt, the passionate owner of , and a popular YouTube creator, as she shares her journey in the world of flower farming. Nicole’s story is all about planting roots, both literally and figuratively, as she returned to her childhood home in 2018 and transformed it into a thriving farm full of flowers. Some of the topics we discussed: Perennials as a Foundation: Nicole emphasizes that perennials, though slower to establish, are long-term investments that form the backbone of the farm. Animal Control Is Essential: Research the best animal control...
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The Flower Podcast
This week's episode highlights the importance of continual growth and learning in the floral industry. Our guest, Pili, exemplifies this by consistently investing in her skills through workshops and collaborations with leading designers. She emphasizes the need for exploring new trends and refining techniques to perfect one’s craft. A key theme in the conversation is Pili's ability to identify issues and opportunities, then rallying the community to fill those gaps. We dive into the flower market in Mexico City, where Pili shares fascinating insights, including the fact that the only outside...
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The Flower Podcast
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The Flower Podcast
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The Flower Podcast
Today’s guest is Meg Hutchinson, owner of The Florista, a floral and event business based in Nashville, TN. Meg is known for specializing and creating custom floral designs, bringing her client’s vision to life. Her focus is delivering the “Wow Factor” through bespoke floral experiences that exceed expectations. In this episode we had a great time discussing several aspects of Meg’s business. Never underestimate the importance in investing in yourself and mastering basic mechanics. Don’t be afraid to take on projects that push you out of your comfort zone. It might be time to...
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Christmas Special: Charles Dickens "A Christmas Carol" 2025
The Flower Podcast
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The Flower Podcast
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Bailey's Back: Flowers, Trends, and the Garden Club Plants Launch at Farmer Bailey
The Flower Podcast
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The Flower Podcast
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Finding the Gaps in Your Flower Market with Eleanor Lonardo / The Borrowed Garden
The Flower Podcast
Our guest this week is Eleanor Lonardo and her business is called The Borrowed Garden located in Crockett, California. Eleanor’s is a small scale flower farmer that sells to florists in the East Bay/San Francisco area. It’s great to hear about her experiences as she began growing, the benefits of taking floral design workshops as a grower, the importance of photography, and so much more. There are several specialty crops that we explore, and it’s great to hear the pros and cons of these truly specialty cut flowers. Learn more about Eleanor and today’s show notes with all of our past...
info_outlineWe’re chatting with Nicole Pitt, the passionate owner of Flower Hill Farm, and a popular YouTube creator, as she shares her journey in the world of flower farming.
Nicole’s story is all about planting roots, both literally and figuratively, as she returned to her childhood home in 2018 and transformed it into a thriving farm full of flowers.
Some of the topics we discussed:
Perennials as a Foundation: Nicole emphasizes that perennials, though slower to establish, are long-term investments that form the backbone of the farm.
Animal Control Is Essential: Research the best animal control methods for your area. Nicole used fencing, poles, and covers, but every farm's needs are different.
Retail Space for Community Connection: Creating a retail space helped Nicole connect with her community while keeping her private/family space separate.
Revitalizing a Nursery: Nicole brought new life to the nursery — not just as a business, but as a way to give back to her community and offer another revenue stream for the town.
Be the Face of Your Business: Show up as yourself. Vulnerability makes you relatable and helps build trust with your audience or customers.
Take Lots of Photos: Document your journey from different angles — both for storytelling and content creation.
Stay True to Yourself: Even if your close circle doesn’t fully understand your path, it doesn’t mean they don’t support you. Trust your vision and keep going.
Learn more about today’s episode and all of our past guests by visiting TheFlowerPodcast.com.
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