Being the Face of Your Farm: Nicole Pitt, Flower Hill Farm
Release Date: 04/24/2025
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This week on The Flower Podcast our guest is Niki Irving, the owner and florist behind Flourish Flower Farm in Asheville, NC, where she grows a wide variety of flowers and foliage using sustainable methods. She creates beautiful, seasonal arrangements for weddings and events, leads classes and workshops on the farm, and offers fresh bouquets at her farmstand. Niki is also the author of the popular book Growing Flowers: Everything You Need to Know About Planting, Tending, Harvesting, and Arranging Beautiful Blooms, first published in 2021 with a new edition set to release in 2025. In this...
info_outlineWe’re chatting with Nicole Pitt, the passionate owner of Flower Hill Farm, and a popular YouTube creator, as she shares her journey in the world of flower farming.
Nicole’s story is all about planting roots, both literally and figuratively, as she returned to her childhood home in 2018 and transformed it into a thriving farm full of flowers.
Some of the topics we discussed:
Perennials as a Foundation: Nicole emphasizes that perennials, though slower to establish, are long-term investments that form the backbone of the farm.
Animal Control Is Essential: Research the best animal control methods for your area. Nicole used fencing, poles, and covers, but every farm's needs are different.
Retail Space for Community Connection: Creating a retail space helped Nicole connect with her community while keeping her private/family space separate.
Revitalizing a Nursery: Nicole brought new life to the nursery — not just as a business, but as a way to give back to her community and offer another revenue stream for the town.
Be the Face of Your Business: Show up as yourself. Vulnerability makes you relatable and helps build trust with your audience or customers.
Take Lots of Photos: Document your journey from different angles — both for storytelling and content creation.
Stay True to Yourself: Even if your close circle doesn’t fully understand your path, it doesn’t mean they don’t support you. Trust your vision and keep going.
Learn more about today’s episode and all of our past guests by visiting TheFlowerPodcast.com.
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