🎙️ Services CPQ: Rethinking Pricing (Podcast w/ Tracey Shirtcliff)
Release Date: 05/11/2025
🎙️ CPQ Podcast: Tina Kung – 4 Generations of CPQ + Billing, Nue.io, and the Future of RevTech
CPQ Podcast
In this episode, we’re joined by Tina Kung, Co-Founder and CTO of , a rising CPQ & Billing platform redefining the quote-to-cash experience for modern SaaS businesses. With a career spanning Ariba, Oracle, Zuora, Salesforce, CA Technologies, and more, Tina brings over two decades of experience building and evolving four generations of CPQ and Billing systems. 🔍 We discuss: Her journey from on-premise software to modern SaaS Key insights from working at Salesforce and Zuora, where cracks in the CPQ–Billing integration became clear to her ...
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How Twyn.ai Is Redefining Telco CPQ with AI and No-Code Simplicity – A Conversation with Frits Haas
CPQ Podcast
In this CPQ Podcast episode, Frank Sohn speaks with Frits Haas, consultant at Twyn.ai—a no-code, AI-powered platform purpose-built for the telecom industry. Based in South Africa and backed by Jurumani with 450+ employees, Twyn.ai delivers a unified OSS/BSS solution that includes CRM, CPQ, order management, help desk, and more. Frits shares how Twyn.ai empowers Tier 1 to Tier 3 telcos and ISPs across Africa, Europe, and beyond—offering end-to-end quoting, product configuration, and proposal workflows powered by NLP and intelligent automation. He explains how the platform’s rule-based...
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Why Your Feedback Matters – A CPQ Podcast Community Update
CPQ Podcast
In this episode, Frank talks about CPQ Podcast listener feedback. We’ve heard from many of you that the podcast brings value in different ways—whether it’s preparing for job interviews, learning about new CPQ solutions, or gaining insights from inspiring leaders and fresh ways of thinking. To help more like-minded listeners discover the CPQ Podcast, we kindly ask you to leave an online review—especially on platforms like Apple Podcasts, Spotify, or Google Podcasts. Reviews make a big difference in helping others find the show. We also share a quick update and acknowledgment about the...
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🎙️ CPQ Podcast | Upcoming Webinars for CPQ Buyers & Professionals
CPQ Podcast
In this special episode, host Frank Sohn shares exciting details about three upcoming webinars designed to help CPQ buyers, implementers, and decision-makers navigate the CPQ landscape more confidently. 🔹 June 24 (Date TBC) – Launch of the CPQ Briefing Subscription Get early access to exclusive insights on 15+ CPQ vendors, with 40+ briefings expected by year-end. Learn how this new resource can support your vendor research process. 🔹 July 9 (Date TBC) – CPQ Webinar auf Deutsch A German-language session covering the CPQ Sales Report and the CPQ Briefing Subscription—ideal for...
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Julian Hodges (Sneeyeg) on CPQ, ServiceNow, and Scaling Smart with Governance
CPQ Podcast
Looking for CPQ solutions and expert advice? In this episode of the CPQ Podcast, we're joined by Julian Hodges, Co-Founder of Sneeyeg, a ServiceNow system integrator specializing in CPQ, billing, and enterprise transformation. With over 20 years of experience from Amdocs, CloudSense, and Salesforce, Julian shares invaluable insights on achieving CPQ success. Discover why strong governance and effective modeling are crucial, and how focusing on business outcomes drives project success. Julian also discusses AI/ML in CPQ for cross-sell and up-sell, the challenges of customization versus...
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🎙 CPQ & PLM Integration: Modular Architecture Insights with Kristian Madsen
CPQ Podcast
In this episode, Frank speaks with Kristian Frøstrup Madsen, a CPQ expert with over 13 years at CPC (now part of PDSVision), about how modular thinking is reshaping CPQ for complex manufacturing industries. They cover: How CPC approaches Modular Architecture, Modular PLM, and Modular CPQ Why a product-focused background leads to better CPQ outcomes than pure IT consulting The growing need to connect PLM and CPQ Practical insights on where AI adds value to CPQ projects—and where it doesn't Partnerships with leading CPQ...
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Building a Top Salesforce Revenue Cloud Consultancy: Philip Cunningham's Insights
CPQ Podcast
In this episode of the CPQ Podcast, we sit down with Philip Cunningham—CPQ veteran and co-founder of Shiftlogic—to explore his journey from the early BigMachines days through Oracle, SteelBrick, Salesforce, and now to leading one of Europe’s fastest-growing Salesforce Revenue Cloud consultancies. Philip shares how his experiences at global CPQ leaders shaped his vision for Shiftlogic, a bootstrapped firm that reached Summit Partner Status in under three years and is now delivering high-impact Revenue Cloud Advanced solutions across industries like manufacturing, automotive,...
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🎙️ Services CPQ: Rethinking Pricing (Podcast w/ Tracey Shirtcliff)
CPQ Podcast
How do you bring structure to the chaos of service pricing? In this episode, Frank talks with Tracey Shirtcliff, founder of ScopeBetter, a "Services CPQ" platform helping creative agencies and consultancies ditch the spreadsheets and build scalable, repeatable pricing models. Tracey shares her journey from building Traffic Live to launching ScopeBetter, and why most of their competition is still Excel. You’ll hear about: Why service pricing is messy — and how to fix it How AI and automation are reshaping the billable hour The role of integrations, open APIs, and their...
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Revolutionizing IT Services Delivery: A Conversation with ScopeStack CEO Jon Scott
CPQ Podcast
In this CPQ Podcast episode, Frank Sohn welcomes Jon Scott, Co-Founder and CEO of ScopeStack. With nearly 20 years of experience in the IT services industry, Jon shares the story behind launching ScopeStack in 2018 to eliminate the chaos of spreadsheets and manual SOW creation. Learn how ScopeStack’s innovative platform bridges CRM and PSA systems, complements product CPQ solutions like Salesforce and NetSuite, and helps IT service providers deliver consistent, accurate project scopes. Jon discusses ScopeStack’s growth journey — from securing Series A funding with Cultivation Capital to...
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Reimagining CPQ: Speed, Control, and No-Code with Vendori's Ethan Garonzik
CPQ Podcast
In this CPQ Podcast episode, Frank Sohn speaks with Ethan, co-founder of Vendori, a fast-growing CPQ startup focused on reducing implementation time, cutting costs, and delivering faster ROI through a no-code, multi-tenant solution. Ethan shares his journey from Wall Street M&A at Merrill Lynch to leadership roles at SAP and Citrix, where he saw firsthand how traditional CPQ tools often caused more friction than they solved—especially for companies shifting to SaaS. That experience inspired him to create a better path forward. Vendori is built for B2B...
info_outlineHow do you bring structure to the chaos of service pricing? In this episode, Frank talks with Tracey Shirtcliff, founder of ScopeBetter, a "Services CPQ" platform helping creative agencies and consultancies ditch the spreadsheets and build scalable, repeatable pricing models.
Tracey shares her journey from building Traffic Live to launching ScopeBetter, and why most of their competition is still Excel. You’ll hear about:
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Why service pricing is messy — and how to fix it
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How AI and automation are reshaping the billable hour
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The role of integrations, open APIs, and their 12-week implementation model
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What it means to give teams pricing consistency across roles, regions, and workflows
From SaaS innovation to outdoor adventure and biohacking, Tracey’s passion for pushing limits comes through—don’t miss this unique look into the future of services CPQ.
🎧 Listen now: https://novuscpq.com/cpq-podcast-2025/
ScopeBetter contact information:
- Website: https://www.scopebetter.com/
- LinkedIn: https://www.linkedin.com/in/traceyshirtcliff/
#CPQ #ProfessionalServices #SaaS #ScopeBetter #Pricing #AI #B2B