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Michelle Newell on moving from freelancer to thought leader

The Content Byte

Release Date: 05/11/2025

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More Episodes

This week Rachel and Lynne are chatting with Michelle Newell, a narrative strategist based in Melbourne/Naarm who shares her expertise on using storytelling for content strategy and branding. During our chat, we talk about:

  • How freelancers can transition into thought leadership – and why they should
  • Why you need a unique point of view 
  • How to leverage personal branding
  • How to handle a fear of visibility and trolls
  • How to secure speaking gigs, enhance visibility, and charge premium rates for your services

Connect with Michelle via her website: https://thestorytelling.biz/ 

or on LinkedIn: https://www.linkedin.com/in/michelle-newell/ 

Find Lynne www.lynnetestoni.com 

Find Rachel www.rachelsmith.com.au 

Rachel's List www.rachelslist.com.au

If you have questions you'd like us to answer in our next Q&A episode, just send them here.
Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: [email protected]  for the details.

Episode edited by Marker Creative Co www.markercreative.co