330: Unpacking Joseph Magnus with Master Blender Nancy Fraley and CEO Ali Anderson
Release Date: 05/12/2025
330: Unpacking Joseph Magnus with Master Blender Nancy Fraley and CEO Ali Anderson
Bourbon Lens
In this week’s episode of the Bourbon Lens, Jake sits down with one of the original ultra premium bourbons: Joseph A Magnus. We are joined by CEO of Craft Co Ali Anderson and world renowned blender Nancy Fraley. You won’t want to miss this episode as we unpack the history of Joseph Magnus, Murray Hill Club and the original Cigar Blend. We are thankful for your support over the last 6 years. We must give the biggest shoutout to our amazing community of Patreon supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens...
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329: Exploring 3 Unique New Tequila Cask-Finished Whiskeys
Bourbon Lens
In this episode of the Bourbon Lens Podcast, Jake and Scott dive into the . The conversation highlights three standout new bottles: Angel’s Envy Cellar Collection Vol. 5 Tequila Cask Finish, Blood Oath Pact 11, and Woodinville Tequila Finished Bourbon. It's the perfect podcast to celebrate Cinco de Mayo. The hosts explore how finishing bourbon in tequila barrels affects aroma, flavor, and overall complexity—bringing out vibrant citrus, vegetal agave notes, and a unique sweetness not typically found in traditional bourbon and rye. They also discuss the influence American Whiskey has...
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328: Blood Oath Pact 11 and Lux Row's Journey with John Rempe
Bourbon Lens
In our latest episode of the Bourbon Lens, Jake travels to Bardstown to sit down with John Rempe, Master Distiller of Lux Row. During the interview the distillery was electric as their Front Row members were awaiting some of the first sips of the new . Our conversation centered around the new bourbon finished in anejo Tequila barrels. However, there is a lot happening at the distillery as they continue to become a household name across the world. Sit back and buckle in for the latest episode of the Bourbon Lens. We are thankful for your support over the last 6 years. We must...
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327: A Conversation with Tripp Stimson of Barrell Craft Spirits
Bourbon Lens
In this week’s episode of the Bourbon Lens Podcast, Jake sits down one-on-one with Tripp Stimson, Chief Whiskey Scientist at Barrell Craft Spirits. This in-depth conversation takes listeners behind the scenes of one of the most innovative non-distilling producers (NDPs) in American whiskey. The Art of Blending at Barrell Craft Spirits Tripp unpacks what sets Barrell apart in a crowded whiskey market, especially its blender-first approach to crafting high-quality, small batch and single barrel releases. Listeners will get an insider’s view of how Barrell sources and blends its whiskey,...
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326: Crafting a Unique Whiskey Blend at J. Mattingly 1845
Bourbon Lens
In this week’s episode of the Bourbon Lens Podcast, Jake and Scott take you inside their exclusive in Frankfort, Kentucky. From hands-on barrel sampling to creating custom bourbon blends, this immersive experience is a must for any whiskey enthusiast. A special thanks goes out to Amy Preske for arranging this memorable day, and to Dakota and the entire J. Mattingly team for the warm hospitality and deep knowledge of bourbon blending. The episode also touches on the recent severe weather in Kentucky, including destructive tornadoes, historic flooding, and other storms that have deeply...
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325: Building The MACKLOWE Whiskey Brand with Julie Macklowe
Bourbon Lens
In this latest episode of the Bourbon Lens Podcast, Jake sits down with Julie Macklowe, the founder of The MACKLOWE, known as the first luxury American Single Malt Whiskey. During the episode, they taste both the American Single Malt and Kentucky Straight Rye Whiskey releases from The MACKLOWE, discussing the unique qualities that set these spirits apart in the world of whiskey. Julie shares her insights on building a successful whiskey brand, her deep passion for high-quality spirits, and how The MACKLOWE stands out in an increasingly competitive market. They also dive into the current state...
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324: Augusta Distillery and Its Future with Master Distiller Alex Castle
Bourbon Lens
In this episode of Bourbon Lens, hosts Jake and Scott sit down with Augusta Distillery’s master distiller, Alex Castle. Alex shares the story of her journey to Augusta after her time at Old Dominick Distillery in Tennessee, offering a behind-the-scenes look at her transition and the innovative direction she's taking Augusta Distillery. During the conversation, we dive into Augusta's approach to sourced whiskey, their unique commitment to producing single cask and cask strength bourbons, and the philosophy that drives their craft. Alex also shares insights into their future plans as...
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323: The Origin Story of Bourbon Lore with Mason Walker & Clay Risen
Bourbon Lens
In this episode of the Bourbon Lens Podcast, host Jake sits down with Mason Walker and Clay Risen from Bourbon Lore®, a unique community of bourbon enthusiasts, collectors, and connoisseurs built around a shared love for the best American whiskey has to offer. Together, they discuss the history of bourbon, delving into its origins, the iconic figures behind its rise, and the enduring legacy that has made it one of America’s most celebrated spirits. Tune in and discover the origin story of Bourbon Lore! If you’re ultra-passionate about bourbon or want to learn more about its most legendary...
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322: Exploring Whiskey Thief Distilling Co.'s New Location with Walter Zausch
Bourbon Lens
In this episode of the Bourbon Lens podcast, hosts Jake and Scott take a trip to the . We sit down with Walter Zausch to learn about the distillery’s exciting new space and what visitors can expect when they visit either of their locations. From the one-of-a-kind experience of thieving unique whiskies directly from the barrel to the vibrant atmosphere of NuLu, this episode dives into the distinct experience Whiskey Thief offers its guests. Walter shares behind-the-scenes insights into the distillery's growth, the evolving bourbon scene in Louisville, and what makes their approach to bourbon...
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321: Bottled in Bond with Heaven Hill’s Bernie Lubbers & Adam Edwards
Bourbon Lens
In this episode of Bourbon Lens, we take a trip to the Evan Williams Bourbon Experience on Whisky Row, located in the heart of Louisville, Kentucky. We sit down with two of Heaven Hill’s finest, Bernie Lubbers and Adam Edwards, to dive deep into the world of Bottled in Bond. As one of the most significant designations in the bourbon industry, Bottled in Bond holds a special place at Heaven Hill. Bernie and Adam provide invaluable insight into its history, its meaning to both bourbon enthusiasts and consumers, and why this category is still thriving in today’s bourbon landscape. Tune in as...
info_outlineIn this week’s episode of the Bourbon Lens, Jake sits down with one of the original ultra premium bourbons: Joseph A Magnus. We are joined by CEO of Craft Co Ali Anderson and world renowned blender Nancy Fraley. You won’t want to miss this episode as we unpack the history of Joseph Magnus, Murray Hill Club and the original Cigar Blend.
Stream this episode on your favorite podcast app and be sure to drop us a review while you’re there.
We are thankful for your support over the last 6 years. We must give the biggest shoutout to our amazing community of Patreon supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider giving us a 5 Star rating on your favorite podcast app, leave us a written review, and tell a fellow bourbon lover about our show.
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Check out BourbonLens.com to find our blog posts, whiskey news, podcast archive, and whiskey reviews.
Cheers,
Scott and Jake
Bourbon Lens
About Ali Anderson:
Ali Anderson is the CEO of CraftCo, a diverse portfolio of innovative, premium craft spirits brands produced in Holland, MI. Prior to taking on the role in June 2024, Ali served as the National Sales Director at CraftCo since 2019 and was responsible for spearheading the commercial growth strategy and national expansion of all CraftCo's premium spirit brands from launch to maturity, including strategic initiatives to drive consumer engagement and brand equity growth and the innovation and launch of two new whiskey brands to the national stage. She also led the development of strategic agency relationships, delivering impactful execution in response to an increasingly demanding marketplace.
Previously, Ali served as the General Manager and Director of Sales at Jos. A. Magnus & Co. In 2015, she was pivotal in re-establishing the historic, pre-Prohibition brand in Washington, D.C., overseeing sales and operations to grow from start-up phase to national distribution and transforming the company into the most highly awarded and widely distributed brand of the CraftCo portfolio.
Ali earned her MBA from Webster University in St. Louis, her Bachelor of Science degree in Management from Ball State University and recently completed the DISCUS Executive Leadership Program at the University of Kentucky Gatton College of Business & Economics. Ali's ongoing commitment to professional development and industry engagement underscores her dedication to driving innovation and creating value in the spirits industry.
About Nancy Fraley
Nancy Fraley serves as the Master Blender for Jos. A. Magnus, where she provides custom blending, product formulation services, creation of maturation & warehousing programs, and sensory analysis. An icon in the world of whiskey, her contributions have led to the creation of numerous award-winning spirits for the brand, including Joseph Magnus Bourbon, Murray Hill Club Bourbon Blend and the most coveted of the Magnus expressions, Joseph Magnus Cigar Blend Bourbon.
Nancy’s career in the distilled spirits industry began with Germain-Robin brandy/Alambic Inc. in Ukiah, CA, one of the first craft distilleries in the U.S. From there, she went on to further study advanced blending techniques in France.
In addition to her role at Jos. A. Magnus, Nancy holds a faculty position at Moonshine University in Louisville, KY and is the creator of the popular seminar, Blending and Nosing for Faults, with the American Distilling Institute. She is the creator of the first American Craft Whiskey Aroma Wheel, a sensory tool now widely used by distillers and whiskey connoisseurs alike.
Nancy holds a Master’s degree in World Religions with an emphasis in Tibetan Buddhism from Harvard University and a Juris doctor degree from The University of San Francisco School of Law with a focus on Maritime & Admiralty law and International Human Rights.