330: Unpacking Joseph Magnus with Master Blender Nancy Fraley and CEO Ali Anderson
Release Date: 05/12/2025
365: Exploring Old Potrero Rye and Junipero Gin with Kevin Aslan of Hotaling & Co.
Bourbon Lens
In this episode of The Bourbon Lens Podcast, Jake and Scott welcome Kevin Aslan of Hotaling & Co., Head Distiller/Blender for Old Potrero, and a longtime friend of the show. The conversation spans two shared passions—gin and rye whiskey—and highlights what makes Old Potrero one of the most distinctive producers in American whiskey. Jake and Scott dive into Kevin’s and Scott’s mutual love of gin, including a discussion of Junipero Gin and its lineup, exploring how botanical balance and unique gin prodction resonates with modern drinkers. The conversation then shifts to Old...
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364: Inside James B. Beam Distilling Co. and Hardin’s Creek with Alex Bowie
Bourbon Lens
In this episode of The Bourbon Lens Podcast, Jake and Scott travel to Clermont, Kentucky to sit down with Alex Bowie, Director of Homeplace Experiences at the James B. Beam Distilling Co. The conversation was recorded on location in Beam’s brand-new podcast studio, with Bourbon Lens receiving early access to the space for an exclusive insider look. While working through a few first-day kinks in the new studio, Jake and Scott explore what makes the Beam Homeplace experience unique and dive into the current and upcoming whiskey innovations coming out of the James B. Beam Distilling Co. Alex...
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363: Jack Daniel’s New Tanyard Hill Rye & Heritage Barrel with Chris Fletcher
Bourbon Lens
In this episode of The Bourbon Lens Podcast, Jake and Scott sit down with Chris Fletcher, Master Distiller at Jack Daniel’s Distillery, to discuss several of the most exciting recent and upcoming releases from the historic Tennessee distillery. The conversation covers the debut of Jack Daniel’s Single Barrel Heritage Barrel Tennessee Whiskey, a new year-round offering built around barrels matured at the distillery’s highest elevations. Chris walks through the unique Heritage Barrel program, how lower barrel entry proof and warehouse placement influence flavor, and why this release...
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362: Inside The Classic Cocktail Revival with Jennifer Brian
Bourbon Lens
Bourbon Lens welcomes Jennifer Brian, "Cocktail Evangelist" and founder of , to discuss her upcoming book, , which released in September 2025 from the University Press of Kentucky. Born in the Bluegrass and shaped by deep family roots in Eastern Kentucky, Jennifer’s earliest memories of hospitality, food traditions, and gracious gatherings laid the foundation for her 25-year career in the hospitality industry. From luxury catering and event planning to becoming a nationally recognized cocktail evangelist, her work centers on collaboration, education, and making cocktails approachable for...
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361: Burnt Tavern Bourbon & William Berkele Distillery
Bourbon Lens
In this episode of The Bourbon Lens Podcast, Jake and Scott sit down with members of the team behind Burnt Tavern Bourbon, a new bourbon developed by William Berkele Distillery in collaboration with renowned whiskey maker Chip Tate. Joining the conversation are Bennett Clark, President of William Berkele Distillery, Royce Blevins, Lead Founder, and Chip Tate, Master Distiller. Together, they discuss the origins of Burnt Tavern Bourbon, the historical inspiration behind the brand, and how William Berkele Distillery is bringing a centuries-old story into the modern whiskey landscape. The episode...
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360: Inside the Estate Whiskey Alliance at UK's Beam Institute
Bourbon Lens
Bourbon Lens heads to Lexington, Kentucky for an on-location episode at the James B. Beam Institute for Kentucky Spirits, located at the University of Kentucky. We sit down with Alexa Narel, Operations Manager for the Estate Whiskey Alliance, and Landon Borders, Director, to explore how the Alliance is reshaping the future of whiskey grain, sustainability, and transparency. The Estate Whiskey Alliance (EWA) brings together farmers, distillers, researchers, and industry partners to develop scientifically backed standards for estate-grown whiskey. Alexa and Landon break down what “estate...
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359: Field of Dreams Whiskey - Baseball, Bourbon, and Blending History
Bourbon Lens
In this episode of Bourbon Lens, Jake and Scott sit down with Field of Dreams Whiskey Co-founders Andy Keller and Drew Storen, former Major League Baseball pitcher, to talk about how their shared passion for the game and great whiskey turned into one of the most unique whiskey projects in America. The conversation dives into the origin story of Field of Dreams Whiskey, Drew’s journey through the Major Leagues, and what life looks like after baseball. Andy and Drew share how the spirit of teamwork, community, and nostalgia behind Field of Dreams continues to inspire their approach to whiskey...
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358: Southern Distilling’s Pete Barger on American Whiskey
Bourbon Lens
In this episode of Bourbon Lens, Jake and Scott welcome back Pete Barger, Co-Founder and CEO of Southern Distilling Company and Statesville Contract Distilling, for an in-depth conversation about the growth and innovation happening in North Carolina whiskey. Pete shares insights into the distillery’s world-class production operations and how Southern Distilling has positioned itself as one of the largest producers of American Whiskey in the Southeast. The discussion dives into two standout whiskeys from their portfolio — Southern Star American Single Malt Whiskey and Southern Star Bottled...
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357: Showcasing Westland Garryana 10th Edition American Single Malt
Bourbon Lens
Jake and Scott sit down with Shane Armstrong of Westland Distillery to explore the growing American Single Malt movement. Westland has helped pioneer the category through innovation, transparency, and a true sense of place in the Pacific Northwest. The conversation centers on the release of Garryana 10th edition, Westland’s acclaimed limited-edition Garryana American Single Malt Whiskey. Aged a full 10 years, this special release represents the apex of the Garryana story, showcasing the unique influence of Quercus garryana, the rare native oak of the Pacific Northwest. Shane discusses...
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356: Three Chord Bourbon Volume 2, Vinyl Revival, & Whiskey Maker Ari Sussman
Bourbon Lens
Bourbon Lens is joined by Ari Sussman, Whiskey Maker for Three Chord Bourbon, to talk about the brand’s newly released Volume 2 Series — a refreshed lineup featuring bold new blends, labels, and a creative direction deeply rooted in music culture. The Volume 2 collection introduces redesigned packaging that draws inspiration from classic vinyl records and live concert photography, reinforcing Three Chord’s connection between the worlds of whiskey and rock-and-roll. Ari shares the creative process behind these new blends and how the brand continues to evolve its identity through both...
info_outlineIn this week’s episode of the Bourbon Lens, Jake sits down with one of the original ultra premium bourbons: Joseph A Magnus. We are joined by CEO of Craft Co Ali Anderson and world renowned blender Nancy Fraley. You won’t want to miss this episode as we unpack the history of Joseph Magnus, Murray Hill Club and the original Cigar Blend.
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Cheers,
Scott and Jake
Bourbon Lens
About Ali Anderson:
Ali Anderson is the CEO of CraftCo, a diverse portfolio of innovative, premium craft spirits brands produced in Holland, MI. Prior to taking on the role in June 2024, Ali served as the National Sales Director at CraftCo since 2019 and was responsible for spearheading the commercial growth strategy and national expansion of all CraftCo's premium spirit brands from launch to maturity, including strategic initiatives to drive consumer engagement and brand equity growth and the innovation and launch of two new whiskey brands to the national stage. She also led the development of strategic agency relationships, delivering impactful execution in response to an increasingly demanding marketplace.
Previously, Ali served as the General Manager and Director of Sales at Jos. A. Magnus & Co. In 2015, she was pivotal in re-establishing the historic, pre-Prohibition brand in Washington, D.C., overseeing sales and operations to grow from start-up phase to national distribution and transforming the company into the most highly awarded and widely distributed brand of the CraftCo portfolio.
Ali earned her MBA from Webster University in St. Louis, her Bachelor of Science degree in Management from Ball State University and recently completed the DISCUS Executive Leadership Program at the University of Kentucky Gatton College of Business & Economics. Ali's ongoing commitment to professional development and industry engagement underscores her dedication to driving innovation and creating value in the spirits industry.
About Nancy Fraley
Nancy Fraley serves as the Master Blender for Jos. A. Magnus, where she provides custom blending, product formulation services, creation of maturation & warehousing programs, and sensory analysis. An icon in the world of whiskey, her contributions have led to the creation of numerous award-winning spirits for the brand, including Joseph Magnus Bourbon, Murray Hill Club Bourbon Blend and the most coveted of the Magnus expressions, Joseph Magnus Cigar Blend Bourbon.
Nancy’s career in the distilled spirits industry began with Germain-Robin brandy/Alambic Inc. in Ukiah, CA, one of the first craft distilleries in the U.S. From there, she went on to further study advanced blending techniques in France.
In addition to her role at Jos. A. Magnus, Nancy holds a faculty position at Moonshine University in Louisville, KY and is the creator of the popular seminar, Blending and Nosing for Faults, with the American Distilling Institute. She is the creator of the first American Craft Whiskey Aroma Wheel, a sensory tool now widely used by distillers and whiskey connoisseurs alike.
Nancy holds a Master’s degree in World Religions with an emphasis in Tibetan Buddhism from Harvard University and a Juris doctor degree from The University of San Francisco School of Law with a focus on Maritime & Admiralty law and International Human Rights.