Shopping goes from TV to online and apps
Are We On The Air?©
For decades, TV shopping networks ruled the airwaves—turning late-night channel surfing into billion-dollar sales. But today, many are asking: Is TV shopping dying? In this episode, we talk with JW Cudd, an expert in online, app-based, and influencer-driven marketing, about the seismic shift happening in how products are sold. From TikTok creators moving thousands of units in minutes to AI-powered shopping apps, the game has changed. So what happens to a giant like QVC? Can it evolve—or will it be left behind? Let’s break it down.
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Bankruptcy a real possibility for QVC
Are We On The Air?©
The headlines are buzzing — QVC may be facing bankruptcy, and the future of America’s most iconic shopping networks hangs in the balance. What went wrong, and what comes next for QVC and HSN? In this episode, we dive deep with Marvin Segel, son of QVC founder Joe Segel, to uncover the story behind the headlines and explore what this could mean for the future of televised retail as we kick off 2026 with a major conversation.
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The year 2025, a TV shopping industry year in review
Are We On The Air?©
As 2025 winds down, we’re rolling back the clock on one of the wildest years the television shopping world has seen. From headline-making shakeups to unexpected triumphs, QVC, HSN, and the entire industry have served up a year packed with drama, reinvention, and a few eyebrow-raising moments. And today, we’ve got a very special guest to help us unpack it all: Marvin Segel, son of QVC founder Joseph Segel, who brings his insight, sharp perspective, and a few stories you won’t hear anywhere else. Buckle up—this is the year-end wrap-up you don’t want to miss.
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Deep dive into the history of CVN - Cable Value Network
Are We On The Air?©
On this edition of Are We On The Air?© We’re taking a deep dive into one of television’s great forgotten stories — the rise and fall of the Cable Value Network. For three short years in the late 1980s, CVN was the shopping channel to beat — bold, ambitious, and ahead of its time. But behind the flashing graphics and on-air deals lay a story of rapid growth, fierce competition, and an ending no one saw coming. Join us as we uncover how a network that once led the pack ultimately became part of QVC’s empire.
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Isomers moves to HSN
Are We On The Air?©
On this episode, the always-inspiring Manuela Marcheggiani by to share the inside scoop on her next big adventure — taking her legendary Isomers brand to a brand-new home, HSN! After decades at another network, she’s ready for a fresh chapter, and she’s bringing her brilliant scientific mind (and a few beauty secrets) along for the ride. Plus, our host Shawn Wilsie is ready with some skin-deep questions that just might reveal what’s next in the world of Isomers. BUT WAIT, THERE'S MORE!! Make sure you listen to the end for an update on the previous episode.
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ShopHQ is back, and HSN changes
Are We On The Air?©
It’s official — Season 5 of Are We On The Air?© is underway. In this episode, we dive into two fascinating developments shaking up the home shopping world. First: what’s really happening at ShopHQ? The network vanished from the airwaves, but like a phoenix reborn, it’s back — and the story behind its return is one you’ll want to hear. Then, we turn our attention to HSN, where new hosts are stepping into the spotlight and the iconic Isomers brand is making its grand debut.
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But Wait, there's more! with Joey Mazzant
Are We On The Air?©
Special Edition Alert! Buckle up for a wild ride on this episode of "Are We On The Air?©" as Shawn sits down with the one and only Joey Mazzant—social media wizard, Orlando tourism guru, and all-around powerhouse of personality! From skyrocketing his career through smart, savvy social media moves to becoming the go-to guy for everything travel and theme parks in Orlando, Joey brings stories, laughs, and insider secrets you won’t hear anywhere else. Ever wondered how to beat the lines at Disney or what are the hidden gems in Americas top tourist destination? Joey’s got the...
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Part II of A closer look at QVC with two of it's founders
Are We On The Air?©
In this can't-miss Part 2 of our deep dive into QVC history and its future, we’re back with Marv Segel—son of QVC founder Joseph Segel—and the legendary original host Paul Kelley. We kick things off with a nostalgic (and slightly spicy) look at the early QVC days—before guests, before glitz. Was it better back then? Paul shares behind-the-scenes stories from his wild ride on the “50 in 50” tours, traveling coast to coast in the name of live TV. We also dish on some of QVC’s most iconic hosts (yes, those names come up), then fast-forward to the present to unpack what’s happening...
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A closer look at QVC with two of it's founders
Are We On The Air?©
In this episode, the drama behind the glittering screens of QVC takes center stage. Your host, the always insightful Shawn Wilsie, is joined by two heavyweights from the world of televised retail: Marvin Segel, son of QVC's legendary founder, and Paul Kelley, one of the network’s original on-air personalities. Together, these industry insiders rewind the tape to QVC’s golden days—sharing untold stories, behind-the-scenes moments, and what made the network a retail powerhouse. Then, they fast forward to today’s rocky terrain, dissecting what’s gone wrong and where the future might...
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Why is Minnesota such a great home for talent?
Are We On The Air?©
From QVC icons to comedy greats, a surprising number of stars in the TV shopping world—and beyond—have roots in the Land of 10,000 Lakes. In this episode, host Shawn Wilsie dives into the mystery: What is it about Minnesota that produces so much on-air talent? Joining him is Tom Oszman, media historian and founder of TC Media Now, the go-to archive for decades of Twin Cities television. Tom shares fascinating stories and rare insights into the rise of Minnesota-born personalities—from the polished presence of Nancy Nelson to the unforgettable Louie Anderson. Whether you're a fan of...
info_outlineIn this episode, the drama behind the glittering screens of QVC takes center stage. Your host, the always insightful Shawn Wilsie, is joined by two heavyweights from the world of televised retail: Marvin Segel, son of QVC's legendary founder, and Paul Kelley, one of the network’s original on-air personalities.
Together, these industry insiders rewind the tape to QVC’s golden days—sharing untold stories, behind-the-scenes moments, and what made the network a retail powerhouse. Then, they fast forward to today’s rocky terrain, dissecting what’s gone wrong and where the future might lead.