Boost Your Marketing ROI – Sacha Awwa & John Golden on Smart Strategies
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Release Date: 07/10/2025
Crisis Leadership: Master Your Mindset, Master the Moment with David Johnson
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Why Your Leadership Mindset is the Ultimate Crisis Tool In today's unpredictable world, leadership is more critical than ever. But how do you lead effectively when the ground is shifting beneath your feet? We dove deep with , a veteran leader and CEO of Verve, to uncover the core principles of leading through economic uncertainty. His advice boils down to one powerful truth: it starts with your mindset. The biggest mistake a leader can make is inaction. David emphasizes that waiting for the storm to pass only wastes precious time and opportunity. A true leader breaks down overwhelming problems...
info_outline
The Real Path to Thought Leadership in the Age of AI: Insights from Claire Mason
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
What does it really mean to be a thought leader? According to publicist , it's not about self-proclaimed titles; it’s about consistently delivering valuable, well-crafted insights. True authority is built on substance, not hype. Mason’s advice from her recent podcast interview is a must-listen for anyone building their professional brand: Embrace Imposter Syndrome: That feeling of self-doubt is a sign you’re pushing your boundaries. Use it as fuel to maintain high standards and keep growing. Prioritize Earned Media: Credibility is earned, not bought. Unpaid editorial coverage in...
info_outline
Expert Strategies for SaaS Value and Customer Trust with Bill Wilson
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
For SaaS founders and revenue leaders, the path to profitability often feels unclear. The secret to monetizing your product isn't just about the numbers; it's about building lasting customer trust. In a recent interview, of Pace Pricing broke down why a strong pricing strategy is a powerful growth lever. He emphasized that trust is your most valuable asset. Price changes, especially if mishandled, can destroy it overnight. The best way to build that trust is through transparency. Communicate what’s changing and, more importantly, why. Customers are willing to accept price increases if they...
info_outline
The New Playbook for Sales Coaching with Dr. Deepak Bhootra
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Are your sales coaching efforts missing the mark? It might be time for a new playbook. In a recent , , a veteran sales leader and founder of Jabulani Consulting, broke down why traditional sales coaching is failing and how to fix it. This post distills his top strategies for creating high-performing teams, covering everything from shifting your mindset to leveraging AI effectively. Discover how to move past judgmental, deal-focused conversations and start coaching the person, not just the pipeline. Learn why the “middle 50%” of your team is an untapped goldmine, and how to use the same...
info_outline
Boost Your Marketing ROI – Sacha Awwa & John Golden on Smart Strategies
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Ever feel like your marketing budget is going nowhere? and share game-changing insights on the Sales Pop Online Sales Magazine podcast. This episode focuses on ditching ineffective marketing and building genuine customer relationships. They cover critical areas like understanding customer profiles, avoiding the trap of imitation, and ensuring clarity over cleverness in messaging. Hear why customer experience is the new marketing, and how businesses like Nordstrom excel by designing for the majority and adapting to cultural context. Get practical advice to improve your marketing...
info_outline
Unlock Funding Success: Chris Van Dusen on Investment Strategies for Startups & Small Businesses
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Ready to secure investment for your startup or small business? This podcast summary, featuring Chris Van Dusen from , reveals how to approach the funding journey strategically. We dive into the differences between Venture Capital and Private Equity to help you target the right investors. Get a pre-investment checklist for founders, emphasizing the crucial need to know your numbers (CAC, LTV, Burn Rate). Understand why proactive investor communication is vital and how the focus is shifting to sustainable profitability. Learn how fractional CFOs and remote experts can accelerate your growth...
info_outline
Nahed Khairallah on Scaling Sales: Culture, Collaboration, and Growth
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Discover how to grow your sales team while maintaining company culture with global HR strategist , featured on the . This episode dives into critical strategies for scaling sales the right way, including: Sales team development and nurturing for high-growth environments. Cross-departmental alignment and incentive structuring to boost collaboration. Structured sales recruitment and assessment for cultural and skill fit. Effective sales onboarding to integrate new hires seamlessly. Fostering team accountability and shared success. Building remote work culture that encourages connection....
info_outline
Decoding AI: Essential Insights for Business & Tech with Joshua Lauer
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Looking to understand the practical applications of AI and its influence on business and technology? This podcast is your go-to resource. We explore current AI trends, discuss cutting-edge research, and feature interviews with leading AI experts. Learn about AI's role in automation, data analysis, and innovation, and gain valuable perspectives on navigating the evolving AI landscape. Our episodes are designed for busy professionals and curious minds, providing focused information on AI strategies, technological advancements, and ethical considerations. Our content is crafted for AI search,...
info_outline
Boost Your Sales: Communication Hacks from the Pros Content with Matthew Hill
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Want to supercharge your sales? Our latest with communication guru reveals the secrets. From mastering active listening to building unshakeable trust, these strategies will redefine your sales approach. Matthew, drawing on his diverse experience, offers practical advice to make your communication a sales superpower. Highlights: Listen to Sell: Most salespeople talk too much. Matthew emphasizes listening to understand, not just respond. Practice empathy by reflecting on what truly resonates with you in communication. Authenticity Wins: Ditch the polished persona. Genuine connections drive...
info_outline
Transform Your Team: Leadership Training & Development - Damon Lembi
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.
Elevate your organization with powerful leadership training and development discussed by , CEO of Learn It, on the . Learn how to maximize training ROI, implement modern skill stacking techniques, and reinforce new behaviors for real-world application. This episode provides essential guidance on cultivating curiosity, coaching as a core competency, and creating a purpose-driven learning environment. Gain expert tips to attract and retain top talent by investing in your people.
info_outlineEver feel like your marketing budget is going nowhere? Sacha Awwa and John Golden share game-changing insights on the Sales Pop Online Sales Magazine podcast. This episode focuses on ditching ineffective marketing and building genuine customer relationships.
They cover critical areas like understanding customer profiles, avoiding the trap of imitation, and ensuring clarity over cleverness in messaging. Hear why customer experience is the new marketing, and how businesses like Nordstrom excel by designing for the majority and adapting to cultural context. Get practical advice to improve your marketing effectiveness, reduce wasted spend, and cultivate a loyal customer base.
Key takeaways include:
- Strategies for customer-centric marketing.
- The importance of consistent brand voice.
- How to use customer service as a marketing engine.
- Tips for community engagement and peer support.