1151. The Rise of the Trust Building Offer: Why Disruption is Your Greatest Opportunity
Release Date: 07/17/2025
1154. How to Maximize Revenue Without Adding More Clients
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this episode of The Kelly Roach Show, Kelly shares why the biggest growth opportunity in your business isn’t new leads, it’s your existing clients. If you’ve been relying on cold traffic and front-end funnels to scale, you may be overlooking millions in untapped revenue. Kelly breaks down the difference between traditional outside sales vs. inside sales, explains the rise of the Trust Building Offer, and teaches how to shift your sales strategy to create sustainable back-end revenue generation with a leaner, more profitable team. Plus, she shares the exact structure of her upsell...
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1153. The Power of Making 100 Courageous Decisions: A Challenge for the Business Leader in You
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this powerful episode of The Kelly Roach Show, Kelly delivers a direct, honest call-to-action for business owners navigating difficult seasons of contraction, confusion, or chaos. If it feels like the things that once worked in your business no longer do, you’re not alone. But, you are being called to lead differently. Kelly talks about what it takes to be a "four season CEO," and shares how pruning, simplifying, and returning to the fundamentals are the keys to rebuilding momentum in uncertain times. She also offers a bold challenge: making 100 courageous decisions in short order to...
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1152. Why I’m Building My Second 8-Figure Business Differently (And What That Means for You)
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this solo episode of The Kelly Roach Show, Kelly shares the behind-the-scenes strategy behind building her second 8-figure business (and why she’s taking a radically different path this time). After scaling The Business Advisory to 8 figures with high-ticket programs and a large team, Kelly knew she didn’t want to grow her next company the same way. Enter The Virtual Business School: a lean, scalable, high-impact membership model that allows her to serve thousands with minimal infrastructure, low cost, and maximum freedom. This episode breaks down how Kelly made the decision to pivot,...
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1151. The Rise of the Trust Building Offer: Why Disruption is Your Greatest Opportunity
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this episode of The Kelly Roach Show, Kelly explains why today’s market disruption isn’t something to fear - it’s something to leverage. Kelly breaks down why we’re in another “outlier moment” just like 2020–2021, and how the economic contraction we’re experiencing is opening the door for the next era of wealth creation and business leadership. She introduces the concept of the Trust Building Offer, a model that's producing explosive results for clients right now, and shows how it’s leveling the playing field, eliminating old marketing complexities, and allowing...
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1150. Maintaining Longevity as a Business Owner (Even During Burnout, Transition, and Reinvention).
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this episode of The Kelly Roach Show, Kelly gets real about what it actually takes to maintain longevity as an entrepreneur and thought leader - no matter what you're going through. Kelly shares personal stories from her own leadership journey, breaks down the operational and emotional shifts required to stay consistent, and offers strategic steps to future-proof your visibility and delivery even when life hits hard. Whether you're facing a creative slump, going through personal challenges, or navigating a reinvention season in your business, this episode gives you the tools to keep...
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1149. When Burnout Signals It's Time for a Business Model Revolution
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this candid episode, Kelly shares a behind-the-scenes story about how a string of mismanaged logistics, broken agreements, and skyrocketing costs at a luxury hotel led to a major shift in her business model - and a powerful lesson about burnout, boundaries, and making executive decisions to prevent burnout. What began as a stressful event planning experience turned into a breakthrough moment that resulted in a full overhaul of Kelly’s live event strategy. Now, she's running more impactful, accessible, and profitable events - all without sacrificing joy, client experience, or her...
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1148. Why Every Business Needs a PR Strategy in 2025 (And How to Build Yours for Free)
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In today’s saturated, AI-driven, trust-recession market, your brand’s reputation is either happening by default, or by design. In this episode, Kelly walks you through the critical importance of building a proactive, intentional PR strategy to grow your credibility, authority, and discoverability in 2025. From podcast appearances to features in articles, online reviews, and industry awards, Kelly shares how to create hundreds of organic visibility opportunities that help your business stand out without relying on a massive ad budget. If you want your brand to be seen, searched, and...
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1147. How to Attract Ideal Clients Through Podcasting (Without Relying on Big Name Guests)
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
If you’re creating consistent content but not seeing high-quality leads convert from your podcast, this episode will show you why—and what to do about it. Kelly shares how to turn your podcast or long-form content into a high-converting tool that attracts your most aligned, best-fit clients. From refining your topic strategy to building the right guest lineup, calls to action, and content promotion plan, this episode offers a step-by-step framework for using your podcast to increase client acquisition. If you're ready to make your show more strategic, this episode is a must-listen. ...
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1144. How to Multiply Your On-Camera Sales in a Trust Recession
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this episode, I break down how to dramatically increase your on-camera sales, whether you're a Live Launch veteran or selling on video for the first time. As AI-generated content becomes more prevalent, human connection, brand trust, and sales clarity are more important than ever. You’ll learn how to find topics that convert, simplify your offer for today's overwhelmed buyer, and how short-form vs. long-form strategy impacts price point, pitch, and the conversation at large. Whether you’re promoting your trust-building offer or launching a premium high ticket program, this episode...
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1143. Masterclass or Live Launch? How to Choose the Right Sales Strategy for Your Offer
The Kelly Roach Show: Entrepreneurial Strategy for Faster Business Growth, Effective Leadership, & High Performance Mindset
In this episode of The Kelly Roach Show, I answer one of the most frequently asked questions: When should I use a masterclass versus a Live Launch to sell? If you're selling in today's trust recession, this episode will help you understand the five key considerations that should drive your decision. From price point to lead temperature, segment targeting, and ad spend, I discuss how to choose the right strategy for predictable and profitable sales. Whether you're scaling a trust-building offer or relaunching a high-ticket mastermind, you’ll walk away with a clear lens to assess what’s...
info_outlineIn this episode of The Kelly Roach Show, Kelly explains why today’s market disruption isn’t something to fear - it’s something to leverage.
Kelly breaks down why we’re in another “outlier moment” just like 2020–2021, and how the economic contraction we’re experiencing is opening the door for the next era of wealth creation and business leadership.
She introduces the concept of the Trust Building Offer, a model that's producing explosive results for clients right now, and shows how it’s leveling the playing field, eliminating old marketing complexities, and allowing online business owners to scale without burnout.
This episode will help you stop resisting what’s not working anymore, and start leaning into a strategy that actually aligns with how today’s buyers behave.
You’ll learn:
- How consumer behavior has simply returned to logical patterns
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Why past models are failing and how to stay relevant
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What a Trust Building Offer is and why it's working better than anything else
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How to lead in this new business era without needing a huge team or big ad budget
TIMESTAMPS:
2:00 – Market contraction is normal and necessary for innovation
3:15 – Consumers are acting logically, not unreasonably
5:36 – Why disruptive seasons are the greatest chances for wealth transfer
6:18 – The economy is being reshaped (and what it means for your business)
8:00 – Introducing the new model: the Trust Building Offer
9:00 – Real results from clients using Trust Building Offers today
12:00 – Why most businesses are no longer competitive
13:20 – How Trust Building Offers elevate visibility, volume, and value
14:02 – Action steps to implement this new model right away
Resources:
- Grab the FREE Guide to Building your Trust Building Offer: https://kellyroachinternational.kit.com/tbo
- Join The Virtual Business School membership and start building your new offer with the support of our team: https://go.virtualbusinessschool.com/joinvbs
- Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
- Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/